Quay lại danh mục Trắc nghiệm SEM Tiếng Anh

Bộ 11 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Câu 1: In Search Engine Marketing (SEM), what does the term 'PPC' stand for?

Câu 2: Which of the following factors is NOT a primary component of Google Ads 'Quality Score'?

Câu 3: How is 'Ad Rank' primarily calculated in a standard Google Ads auction?

Câu 4: Which keyword match type offers the most control by showing ads only for searches that have the same meaning or intent as the keyword?

Câu 5: In the context of SEM, what is the main purpose of using 'Negative Keywords'?

Câu 6: Which metric is calculated by dividing the total number of clicks by the total number of impressions?

Câu 7: What does 'ROAS' stand for in SEM performance analysis?

Câu 8: Which bidding strategy should an advertiser choose if their primary goal is to get as many conversions as possible within a fixed budget?

Câu 9: What are 'Responsive Search Ads' (RSA) in Google Ads?

Câu 10: What is the primary benefit of using 'Sitelink Assets' (formerly Sitelink Extensions)?

Câu 11: If an ad campaign spent 500 dollars and generated 10 conversions, what is the 'CPA' (Cost Per Acquisition)?

Câu 12: Which report in Google Ads shows the actual queries that triggered your ads to appear?

Câu 13: In SEM, what is 'Dayparting'?

Câu 14: Which 'Smart Bidding' strategy is most appropriate for a business with a specific profit margin goal for every dollar spent?

Câu 15: What does 'Impression Share' measure in a search campaign?

Câu 16: Which type of 'Asset' (Extension) is best for displaying specific features or services using a header followed by a list of items?

Câu 17: What is 'Remarketing Lists for Search Ads' (RLSA)?

Câu 18: Which SEM metric helps identify how relevant a landing page is to the person who clicked the ad?

Câu 19: Which keyword match type is indicated by the use of quotation marks, such as 'running shoes'?

Câu 20: What is the function of the 'Auction Insights' report?

Câu 21: Which of these is a benefit of using 'Dynamic Search Ads' (DSA)?

Câu 22: In an SEM campaign, what is 'Conversion Rate'?

Câu 23: What is the 'Optimization Score' in Google Ads?

Câu 24: Which 'Smart Bidding' strategy would be used to help you get as much conversion value as possible while spending your budget?

Câu 25: What does the 'Enhanced CPC' (eCPC) feature do?