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Trắc nghiệm SEM Tiếng Anh
Bộ 15 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Bộ 15 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Câu 1: In the context of Search Engine Marketing (SEM), what is the primary purpose of Pay-Per-Click (PPC) advertising?

A. To improve organic search rankings through backlink building.
B. To drive immediate traffic to a website by paying for ad placement on search results pages.
C. To create free social media engagement for brand awareness.
D. To index web pages faster in the search engine's database.

💡 Lời giải chi tiết:

SEM primarily focuses on using paid strategies like PPC to gain visibility and traffic from search engine results pages immediately. Kết luận Lý giải To drive immediate traffic to a website by paying for ad placement on search results pages.

Câu 2: Which of the following factors is NOT a direct component used by Google Ads to calculate Quality Score?

A. Expected click-through rate (CTR).
B. Ad relevance to the search query.
C. The total amount of lifetime budget spent on the account.
D. Landing page experience and transparency.

💡 Lời giải chi tiết:

According to Google Ads documentation, Quality Score is determined by expected CTR, ad relevance, and landing page experience, not by historical total spend. Kết luận Lý giải The total amount of lifetime budget spent on the account.

Câu 3: When using 'Exact Match' keywords in a campaign, which symbol is used to enclose the keyword?

A. Plus signs like +keyword.
B. Quotation marks like 'keyword'.
C. Parentheses like (keyword).
D. Square brackets like [keyword].

💡 Lời giải chi tiết:

In Google Ads and other SEM platforms, square brackets are the standard syntax to denote the exact match type for a keyword. Kết luận Lý giải Square brackets like [keyword].

Câu 4: What is the main benefit of including 'Negative Keywords' in an SEM campaign?

A. To increase the number of irrelevant impressions to broaden reach.
B. To prevent ads from appearing for search queries that are not relevant to the business.
C. To automatically lower the bid for high-competition keywords.
D. To guarantee a top-of-page position for all searches.

💡 Lời giải chi tiết:

Negative keywords allow advertisers to exclude search terms from their campaigns to help them focus on only the keywords that matter to their customers. Kết luận Lý giải To prevent ads from appearing for search queries that are not relevant to the business.

Câu 5: How is the Click-Through Rate (CTR) calculated in a digital advertising report?

A. Total Clicks divided by Total Conversions.
B. Total Cost divided by Total Clicks.
C. Total Clicks divided by Total Impressions.
D. Total Impressions divided by Total Clicks.

💡 Lời giải chi tiết:

CTR is a metric that measures the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. Kết luận Lý giải Total Clicks divided by Total Impressions.

Câu 6: What does 'Ad Rank' determine in a search engine's auction process?

A. The order in which ads appear on the search results page.
B. The total number of keywords an advertiser can have in an ad group.
C. The geographical location where the ad is shown.
D. The time of day the ad is scheduled to run.

💡 Lời giải chi tiết:

Ad Rank is a value used to determine your ad position and whether your ads will show at all on the search results page. Kết luận Lý giải The order in which ads appear on the search results page.

Câu 7: Which bidding strategy is most appropriate if an advertiser's main goal is to increase sales within a specific budget?

A. Maximize Conversions.
B. Maximize Clicks.
C. Target Impression Share.
D. Manual CPM Bidding.

💡 Lời giải chi tiết:

The Maximize Conversions strategy uses advanced machine learning to automatically optimize bids and offers a tailored bidding capability that finds the most conversions for your budget. Kết luận Lý giải Maximize Conversions.

Câu 8: What is the primary function of 'Sitelink Extensions' in a search ad?

A. To change the main headline of the ad dynamically.
B. To add additional links to specific pages of a website below the main ad text.
C. To hide the display URL from the search engine user.
D. To track the physical location of the user who clicked the ad.

💡 Lời giải chi tiết:

Sitelink extensions take people to specific pages on your site, such as a specific product or store hours, improving the user experience and CTR. Kết luận Lý giải To add additional links to specific pages of a website below the main ad text.

Câu 9: In SEM, what is 'Remarketing' (or Retargeting)?

A. The process of deleting old ads and creating new ones from scratch.
B. Showing ads to people who have previously visited your website or used your mobile app.
C. Paying for ads that only appear on a competitor's website.
D. Marketing to users who have never heard of your brand before.

💡 Lời giải chi tiết:

Remarketing is a way to connect with people who previously interacted with your website or mobile app, allowing you to strategically position your ads. Kết luận Lý giải Showing ads to people who have previously visited your website or used your mobile app.

Câu 10: Which metric provides the best insight into the financial return generated by an SEM campaign relative to the amount spent?

A. Cost Per Click (CPC).
B. Impression Share.
C. Return on Ad Spend (ROAS).
D. Quality Score.

💡 Lời giải chi tiết:

ROAS measures the amount of revenue a business earns for each dollar it spends on advertising, making it a critical metric for evaluating profitability. Kết luận Lý giải Return on Ad Spend (ROAS).

Câu 11: What does a 'Dynamic Search Ad' (DSA) use to generate its headlines and destination URLs?

A. static list of keywords provided by the advertiser.
B. The content of the advertiser's website.
C. The advertiser's social media profile descriptions.
D. Random phrases selected from the search engine's dictionary.

💡 Lời giải chi tiết:

Dynamic Search Ads use your website content to target your ads and can help fill in the gaps of your keyword-based campaigns. Kết luận Lý giải The content of the advertiser's website.

Câu 12: If an advertiser has a Quality Score of 10 and a competitor has a Quality Score of 5, what is the likely outcome for the advertiser?

A. The advertiser will always pay more per click than the competitor.
B. The advertiser can potentially achieve a higher ad position at a lower cost per click.
C. The advertiser's ads will be banned for being too relevant.
D. The advertiser's ads will only show on weekends.

💡 Lời giải chi tiết:

A higher Quality Score generally leads to lower costs and better ad positions because the search engine rewards relevance and good user experience. Kết luận Lý giải The advertiser can potentially achieve a higher ad position at a lower cost per click.

Câu 13: What is the primary difference between the Google Search Network and the Google Display Network?

A. The Search Network is for video ads only, while the Display Network is for text ads.
B. The Search Network shows ads to users actively searching, while the Display Network shows ads on websites users are browsing.
C. The Search Network is free, while the Display Network requires a monthly subscription.
D. The Search Network only works on desktop, while the Display Network only works on mobile.

💡 Lời giải chi tiết:

Search ads appear to people who are actively looking for specific information, while display ads appear on millions of websites across the internet to reach users while they browse. Kết luận Lý giải The Search Network shows ads to users actively searching, while the Display Network shows ads on websites users are browsing.

Câu 14: Which of the following is a best practice for writing effective search ad copy?

A. Including a clear call-to-action (CTA) such as 'Shop Now' or 'Get a Quote'.
B. Using all capital letters for every word to grab attention.
C. Avoid using keywords in the headline to keep it mysterious.
D. Leaving the description blank to save on character counts.

💡 Lời giải chi tiết:

A clear CTA tells users exactly what they should do next, which significantly improves the likelihood of a conversion. Kết luận Lý giải Including a clear call-to-action (CTA) such as 'Shop Now' or 'Get a Quote'.

Câu 15: What does 'Impression Share' measure in SEM?

A. The number of clicks divided by the number of impressions.
B. The percentage of impressions your ads receive compared to the total number of impressions your ads were eligible to get.
C. The amount of money spent on impressions compared to competitors.
D. The speed at which an ad loads on a mobile device.

💡 Lời giải chi tiết:

Impression share is a percentage calculated by dividing the impressions your ad received by the total impressions your ad was eligible to receive based on targeting settings. Kết luận Lý giải The percentage of impressions your ads receive compared to the total number of impressions your ads were eligible to get.

Câu 16: In Responsive Search Ads (RSAs), how does the system decide which combination of headlines and descriptions to show?

A. It always shows the first headline and first description entered by the advertiser.
B. It uses machine learning to test different combinations and identifies the most performing ones for each query.
C. It selects combinations alphabetically based on the words used.
D. It shows combinations based on the advertiser's total account balance.

💡 Lời giải chi tiết:

Responsive Search Ads allow you to provide multiple headlines and descriptions, which Google's machine learning then tests in various combinations to find the best performing ones. Kết luận Lý giải It uses machine learning to test different combinations and identifies the most performing ones for each query.

Câu 17: What is the purpose of 'Dayparting' (Ad Scheduling) in an SEM campaign?

A. To automatically change the language of the ad based on the user's location.
B. To show ads only during specific hours of the day or days of the week.
C. To double the budget every time a user clicks an ad.
D. To ensure that ads are never shown on mobile devices.

💡 Lời giải chi tiết:

Ad scheduling allows advertisers to specify certain hours or days when they want their ads to appear, optimizing spend for peak performance times. Kết luận Lý giải To show ads only during specific hours of the day or days of the week.

Câu 18: Which tool is commonly used by SEM professionals to find new keywords and estimate their search volume?

A. Google Keyword Planner.
B. Google Docs Search.
C. Adobe Photoshop.
D. Facebook Ads Manager.

💡 Lời giải chi tiết:

Google Keyword Planner is a specialized tool within Google Ads designed to help advertisers discover new keywords and see historical statistics like search volume. Kết luận Lý giải Google Keyword Planner.

Câu 19: What is 'Conversion Rate Optimization' (CRO) in the context of SEM?

A. Increasing the bid for every keyword in the campaign.
B. The process of improving the landing page and user experience to increase the percentage of visitors who take a desired action.
C. Changing the color of the ad text to red to attract more clicks.
D. Reducing the total number of ads in an account to save money.

💡 Lời giải chi tiết:

CRO focuses on what happens after a user clicks an ad, aiming to make the website more effective at converting that traffic into customers. Kết luận Lý giải The process of improving the landing page and user experience to increase the percentage of visitors who take a desired action.

Câu 20: What happens when an advertiser reaches their daily budget limit in Google Ads?

A. The ads will continue to run, and the advertiser will be billed later.
B. The ads will generally stop showing for the remainder of that day.
C. Google will automatically take money from the advertiser's personal bank account.
D. The advertiser's account is permanently suspended.

💡 Lời giải chi tiết:

When the daily budget is exhausted, the ads are typically pulled from the auction for that day to prevent overspending beyond the set limit. Kết luận Lý giải The ads will generally stop showing for the remainder of that day.

Câu 21: Which of the following is the most accurate definition of 'Long-tail Keywords'?

A. Keywords that have more than 20 characters.
B. Specific, multi-word phrases that tend to have lower search volume but higher conversion intent.
C. Keywords that are used by competitors but not by the advertiser.
D. Keywords that only include animal names.

💡 Lời giải chi tiết:

Long-tail keywords are highly specific search queries that often indicate a user is further along in the buying cycle and more likely to convert. Kết luận Lý giải Specific, multi-word phrases that tend to have lower search volume but higher conversion intent.

Câu 22: What is the function of the 'Search Terms Report' in an SEM platform?

A. To see the exact queries people typed into the search engine that triggered your ads.
B. To see a list of websites where your display ads appeared.
C. To compare your budget with your competitors' budgets.
D. To track the social media handles of users who clicked your ads.

💡 Lời giải chi tiết:

The Search Terms Report shows the actual search queries that triggered your ad, allowing you to identify new keyword opportunities or negative keywords. Kết luận Lý giải To see the exact queries people typed into the search engine that triggered your ads.

Câu 23: How does 'Geotargeting' help in optimizing an SEM campaign?

A. By showing ads only to users in specific geographic locations.
B. By automatically translating ads into 50 different languages.
C. By showing ads only on maps and navigation apps.
D. By identifying the height and weight of the user.

💡 Lời giải chi tiết:

Geotargeting (or location targeting) allows advertisers to focus their advertising on the areas where they will find the right customers and restrict it in areas where they won't. Kết luận Lý giải By showing ads only to users in specific geographic locations.

Câu 24: What is the difference between 'Broad Match' and 'Phrase Match' in Google Ads?

A. Broad match requires the exact order of words, while phrase match does not.
B. Broad match shows ads for related variations of a keyword, while phrase match shows ads for queries that include the meaning of your keyword.
C. Broad match is only for video ads, while phrase match is for text ads.
D. Broad match has a higher cost per click than phrase match by default.

💡 Lời giải chi tiết:

Broad match is the most flexible match type, while phrase match is more targeted, showing ads on searches that include the meaning of your keyword. Kết luận Lý giải Broad match shows ads for related variations of a keyword, while phrase match shows ads for queries that include the meaning of your keyword.

Câu 25: Why might an advertiser choose to bid on their own brand name keywords?

A. To prevent competitors from appearing at the top of the page for their brand searches.
B. Because brand keywords are always the most expensive in the auction.
C. To hide their website from organic search results.
D. To stop people from visiting their physical store location.

💡 Lời giải chi tiết:

Bidding on brand terms ensures that the advertiser dominates the SERP for their own brand and protects their traffic from competitors who might bid on those terms. Kết luận Lý giải To prevent competitors from appearing at the top of the page for their brand searches.

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Kết quả của bạn:

Câu 1: In the context of Search Engine Marketing (SEM), what is the primary purpose of Pay-Per-Click (PPC) advertising?

Câu 2: Which of the following factors is NOT a direct component used by Google Ads to calculate Quality Score?

Câu 3: When using 'Exact Match' keywords in a campaign, which symbol is used to enclose the keyword?

Câu 4: What is the main benefit of including 'Negative Keywords' in an SEM campaign?

Câu 5: How is the Click-Through Rate (CTR) calculated in a digital advertising report?

Câu 6: What does 'Ad Rank' determine in a search engine's auction process?

Câu 7: Which bidding strategy is most appropriate if an advertiser's main goal is to increase sales within a specific budget?

Câu 8: What is the primary function of 'Sitelink Extensions' in a search ad?

Câu 9: In SEM, what is 'Remarketing' (or Retargeting)?

Câu 10: Which metric provides the best insight into the financial return generated by an SEM campaign relative to the amount spent?

Câu 11: What does a 'Dynamic Search Ad' (DSA) use to generate its headlines and destination URLs?

Câu 12: If an advertiser has a Quality Score of 10 and a competitor has a Quality Score of 5, what is the likely outcome for the advertiser?

Câu 13: What is the primary difference between the Google Search Network and the Google Display Network?

Câu 14: Which of the following is a best practice for writing effective search ad copy?

Câu 15: What does 'Impression Share' measure in SEM?

Câu 16: In Responsive Search Ads (RSAs), how does the system decide which combination of headlines and descriptions to show?

Câu 17: What is the purpose of 'Dayparting' (Ad Scheduling) in an SEM campaign?

Câu 18: Which tool is commonly used by SEM professionals to find new keywords and estimate their search volume?

Câu 19: What is 'Conversion Rate Optimization' (CRO) in the context of SEM?

Câu 20: What happens when an advertiser reaches their daily budget limit in Google Ads?

Câu 21: Which of the following is the most accurate definition of 'Long-tail Keywords'?

Câu 22: What is the function of the 'Search Terms Report' in an SEM platform?

Câu 23: How does 'Geotargeting' help in optimizing an SEM campaign?

Câu 24: What is the difference between 'Broad Match' and 'Phrase Match' in Google Ads?

Câu 25: Why might an advertiser choose to bid on their own brand name keywords?

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