Quay lại danh mục Trắc nghiệm SEM Tiếng Anh

Bộ 13 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Câu 1: In the Google Ads auction, which two primary factors are multiplied to determine the initial Ad Rank for a keyword?

Câu 2: What are the three core components that determine a keyword's Quality Score in SEM?

Câu 3: Which keyword match type allows an ad to show on searches that include the meaning of the keyword, even if the search terms are different?

Câu 4: If an ad receives 500 impressions and 25 clicks, what is the Click-Through Rate (CTR)?

Câu 5: What is the primary purpose of using Negative Keywords in an SEM campaign?

Câu 6: How do Responsive Search Ads (RSAs) function within Google Ads?

Câu 7: Which Smart Bidding strategy should be used if the primary goal is to achieve a specific return for every dollar spent on advertising?

Câu 8: What is the main difference between 'Search Terms' and 'Keywords' in SEM?

Câu 9: In the context of SEM, what does 'Conversion Rate' represent?

Câu 10: Which ad extension provides additional links to specific pages on a website within a single search ad?

Câu 11: What is the standard formula to calculate Return on Ad Spend (ROAS)?

Câu 12: Under the Generalized Second-Price (GSP) auction model used by Google, how much does the winner typically pay for a click?

Câu 13: What does a 'Low' landing page experience score indicate in a Quality Score diagnostic?

Câu 14: Which SEM bidding strategy focuses on spending a campaign's entire daily budget to get as many conversions as possible?

Câu 15: What is the primary benefit of 'Remarketing Lists for Search Ads' (RLSA)?

Câu 16: In SEM campaign structure, at which level are daily budgets typically set?

Câu 17: What does 'Impression Share' measure in a Search campaign?

Câu 18: Which keyword match type is designated by surrounding the phrase with square brackets, such as [red shoes]?

Câu 19: What is the function of the 'Optimization Score' in Google Ads?

Câu 20: Which bidding strategy is most appropriate for an advertiser primarily focused on brand visibility and occupying the top of the search page?

Câu 21: What characterizes Dynamic Search Ads (DSAs) compared to traditional text ads?

Câu 22: How does 'Ad Strength' assist advertisers when creating Responsive Search Ads?

Câu 23: Which metric is most relevant for evaluating the cost-efficiency of acquiring a new customer in a lead-generation SEM campaign?

Câu 24: What is the role of 'Callout Extensions' in a Search ad?

Câu 25: Which attribution model in Google Ads uses machine learning to assign conversion credit based on how people search for your brand and interact with your ads?