Bộ 12 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án
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Câu 1:
Under Meta's Outcome-Driven Ad Experiences (ODAX) model, which campaign objective is specifically designed to find people most likely to purchase a product or service?
💡 Lời giải chi tiết:
According to Meta's current campaign structure, the Sales objective focuses on finding people with a high intent to purchase products or services. Kết luận Lý giải: Sales
Câu 2:
What is the primary function of the Meta Pixel for an e-commerce website?
💡 Lời giải chi tiết:
The Meta Pixel is a piece of code that allows advertisers to measure, optimize, and build audiences for ad campaigns by tracking website events. Kết luận Lý giải: To track visitor actions and measure the effectiveness of advertising
Câu 3:
In the Meta ad auction, what three factors are combined to determine the 'Total Value' of an ad?
💡 Lời giải chi tiết:
Meta uses a formula combining the advertiser's bid, the probability of user action, and the overall quality of the ad to determine auction winners. Kết luận Lý giải: Bid, Estimated Action Rates, and Ad Quality
Câu 4:
Which audience type allows you to reach new people who share similar characteristics with your existing customers?
💡 Lời giải chi tiết:
A Lookalike Audience uses an existing source audience to find new people on Meta platforms who have similar behaviors and interests. Kết luận Lý giải: Lookalike Audience
Câu 5:
What is the recommended minimum number of conversions per week for an ad set to exit the 'Learning Phase'?
💡 Lời giải chi tiết:
According to Meta's best practices, an ad set typically needs about 50 conversion events within a 7-day period to stabilize its delivery. Kết luận Lý giải: 50 conversions
Câu 6:
Why is the 'Conversions API' (CAPI) considered a necessary addition to the Meta Pixel in modern marketing?
💡 Lời giải chi tiết:
CAPI improves data reliability by sending data from the server side, which helps mitigate issues caused by browser-based cookie blocking. Kết luận Lý giải: It sends web events directly from a server to Meta, bypassing browser limitations
Câu 7:
What does the 'Frequency' metric in Ads Manager indicate?
💡 Lời giải chi tiết:
Frequency is calculated as Impressions divided by Reach, representing the average number of times a unique user encountered the ad. Kết luận Lý giải: The average number of times each person saw your ad
Câu 8:
Which feature, formerly known as Campaign Budget Optimization (CBO), automatically manages a campaign budget across ad sets?
💡 Lời giải chi tiết:
Advantage campaign budget is the current Meta branding for the tool that distributes budget to the best-performing ad sets in real-time. Kết luận Lý giải: Advantage campaign budget
Câu 9:
When using the 'Traffic' objective, which optimization goal is generally better for ensuring users actually see your website content?
💡 Lời giải chi tiết:
Landing page views are more valuable than link clicks because they ensure the user successfully loaded the website after clicking. Kết luận Lý giải: Landing page views
Câu 10:
What is the primary benefit of using 'Advantage+ Placements'?
💡 Lời giải chi tiết:
Advantage+ Placements (formerly Automatic Placements) enables the delivery system to find the cheapest and most effective results across all available platforms. Kết luận Lý giải: It gives Meta's system the flexibility to show ads where they are likely to perform best
Câu 11:
Which tool within Meta Business Suite allows you to create and share mockups of your ads for previewing?
💡 Lời giải chi tiết:
Creative Hub is a dedicated environment for advertisers to design, preview, and collaborate on ad creative before launching. Kết luận Lý giải: Creative Hub
Câu 12:
In Meta advertising, what is 'Reach' defined as?
💡 Lời giải chi tiết:
Reach measures the number of unique individuals who viewed your content, whereas impressions count every single time the content was displayed. Kết luận Lý giải: The number of unique people who saw your ads at least once
Câu 13:
What is a 'Custom Audience' created from a 'Customer List' primarily used for?
💡 Lời giải chi tiết:
Customer list custom audiences allow advertisers to upload data like emails to match and target their existing customer base on Meta. Kết luận Lý giải: Re-engaging existing customers using their email addresses or phone numbers
Câu 14:
Which metric would you use to measure the ratio of clicks to impressions to evaluate ad engagement?
💡 Lời giải chi tiết:
Click-Through Rate (CTR) is the percentage of people who saw your ad and performed a click. Kết luận Lý giải: CTR (Click-Through Rate)
Câu 15:
What does the 'ThruPlay' optimization focus on for video ads?
💡 Lời giải chi tiết:
ThruPlay is a billing and optimization choice that prioritizes high-quality video views of at least 15 seconds. Kết luận Lý giải: People who watch at least 15 seconds or the full video if shorter
Câu 16:
What is the standard 'Attribution Setting' for Meta campaigns that accounts for both clicks and views?
💡 Lời giải chi tiết:
Following privacy updates, the 7-day click and 1-day view has become the default attribution window for tracking conversions. Kết luận Lý giải: 7-day click and 1-day view
Câu 17:
Which Meta tool is specifically used by publishers to protect and manage their copyrighted video and audio content?
💡 Lời giải chi tiết:
Rights Manager is a tool within Creator Studio/Business Suite that helps content owners protect their intellectual property at scale. Kết luận Lý giải: Rights Manager
Câu 18:
What is the purpose of the 'Breakdown' feature in Ads Manager reports?
💡 Lời giải chi tiết:
The Breakdown feature allows advertisers to slice their data to understand which specific demographics or delivery factors are driving results. Kết luận Lý giải: To view performance data segmented by specific criteria like age, gender, or region
Câu 19:
When running 'Instant Forms' (Lead Ads), what is a major benefit for the user?
💡 Lời giải chi tiết:
Instant Forms reduce friction by automatically populating fields with the user's profile information, leading to higher completion rates. Kết luận Lý giải: The form is pre-filled with their Facebook contact information
Câu 20:
Which of these practices is likely to result in an ad being rejected or receiving lower reach due to 'Ad Quality' standards?
💡 Lời giải chi tiết:
Meta penalizes ads that use deceptive or low-quality tactics like clickbait to improve the overall user experience. Kết luận Lý giải: Using clickbait headlines or sensationalist language
Câu 21:
In the campaign hierarchy, at which level do you select the audience and the placements for your ads?
💡 Lời giải chi tiết:
The Ad Set level is where advertisers define their target audience, budget, schedule, and placement settings. Kết luận Lý giải: Ad set level
Câu 22:
What is the primary objective of using 'Dynamic Creative' in an ad set?
💡 Lời giải chi tiết:
Dynamic Creative takes multiple ad components and optimizes combinations for each person to improve performance. Kết luận Lý giải: To automatically test different combinations of images, videos, and text to find the best version
Câu 23:
For a mobile app developer to track 'App Installs' and measure 'In-app Purchases' through Meta ads, what must be integrated into the app?
💡 Lời giải chi tiết:
The Facebook Software Development Kit (SDK) is the mobile equivalent of the Pixel for tracking app-specific events. Kết luận Lý giải: Facebook SDK
Câu 24:
What does the metric ROAS stand for, and what does it measure?
💡 Lời giải chi tiết:
ROAS is a key financial metric used to evaluate the profitability of an advertising campaign. Kết luận Lý giải: Return On Ad Spend; measures revenue generated for every dollar spent on ads
Câu 25:
Which type of 'Safety' tool allows an advertiser to prevent their ads from appearing on specific categories of content within the Audience Network?
💡 Lời giải chi tiết:
Inventory Filters allow advertisers to choose the level of sensitivity for the content that appears adjacent to their ads. Kết luận Lý giải: Inventory Filter
