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Bộ 14 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

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Câu 1: Which Meta ad objective is specifically designed to show ads to people most likely to remember them?

Câu 2: What is the primary function of the Meta Pixel for a business website?

Câu 3: In Lookalike Audiences, what does a 1% audience size represent compared to a 10% size?

Câu 4: What does the 'Advantage campaign budget' (formerly CBO) feature do?

Câu 5: Which three factors are used to determine the 'Total Value' in a Meta ad auction?

Câu 6: What is the main benefit of using the Conversions API (CAPI) alongside the Meta Pixel?

Câu 7: How can an advertiser target people who have already purchased a product on their website?

Câu 8: Approximately how many conversion events are needed per ad set within a 7-day period to exit the 'Learning Phase'?

Câu 9: Which metric measures the number of times a single person has seen an ad on average?

Câu 10: What is 'ThruPlay' in the context of Meta video ads?

Câu 11: Which placement allows ads to appear in mobile apps outside of the Meta ecosystem?

Câu 12: What is the primary advantage of 'Lead Ads' compared to sending traffic to a website form?

Câu 13: What does the 'Advantage+ creative' tool do during the ad creation process?

Câu 14: Why is 'Domain Verification' important for Meta advertisers?

Câu 15: What is the default attribution setting for most new Meta ad campaigns?

Câu 16: Which ad format is best suited for showing a full-screen, immersive mobile experience?

Câu 17: In a 'Collection Ad', what is the purpose of the hero image or video?

Câu 18: What is the main difference between a 'Bid Cap' and a 'Cost Cap'?

Câu 19: Which Meta tool is designed to manage marketing and advertising activities across Facebook and Instagram in one place?

Câu 20: What does 'Ad Quality Ranking' compare your ad against?

Câu 21: What is 'Dynamic Creative' in Meta Ads Manager?

Câu 22: When performing an A/B test in Meta Ads, what is the 'Variable'?

Câu 23: What is 'Meta Blueprint'?

Câu 24: In Meta targeting, what falls under 'Detailed Targeting'?

Câu 25: What is the primary characteristic of 'Reach and Frequency' buying?