Quay lại danh mục Trắc nghiệm Facebook Marketing Tiếng Anh

Bộ 14 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Lưu ý: Nội dung trong bài Bộ 14 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which Meta ad objective is specifically designed to show ads to people most likely to remember them?

A. Traffic
B. Awareness
C. App Promotion
D. Leads

Câu 2: What is the primary function of the Meta Pixel for a business website?

A. To increase website loading speed
B. To create graphic designs for ads
C. To track visitor actions and measure ad effectiveness
D. To host the business domain name

Câu 3: In Lookalike Audiences, what does a 1% audience size represent compared to a 10% size?

A. larger but less targeted group
B. group consisting only of existing customers
C. smaller group that most closely matches the source audience
D. group that only includes people who liked the Facebook Page

Câu 4: What does the 'Advantage campaign budget' (formerly CBO) feature do?

A. It fixes a specific budget for every individual ad
B. It automatically distributes the campaign budget across ad sets to get the best results
C. It prevents ads from showing on Instagram
D. It allows users to pay for ads using cryptocurrency only

Câu 5: Which three factors are used to determine the 'Total Value' in a Meta ad auction?

A. Bid, Estimated Action Rates, and Ad Quality
B. Budget, Page Likes, and Ad Duration
C. Bid, Number of Followers, and Account Age
D. Click-through Rate, Budget, and Website Traffic

Câu 6: What is the main benefit of using the Conversions API (CAPI) alongside the Meta Pixel?

A. It eliminates the need for any ad budget
B. It provides a direct server-to-server connection to improve data reliability
C. It automatically writes ad copy for the user
D. It increases the number of likes on a Facebook Page

Câu 7: How can an advertiser target people who have already purchased a product on their website?

A. Detailed Targeting
B. Core Audiences
C. Custom Audiences
D. Saved Audiences

Câu 8: Approximately how many conversion events are needed per ad set within a 7-day period to exit the 'Learning Phase'?

A. 10
B. 50
C. 500
D. 1000

Câu 9: Which metric measures the number of times a single person has seen an ad on average?

A. Reach
B. Impressions
C. Frequency
D. Relevance

Câu 10: What is 'ThruPlay' in the context of Meta video ads?

A. An optimization that counts views of at least 15 seconds or a completed video
B. feature that skips ads for users
C. metric that measures how many people shared the video
D. An ad format that only plays on Instagram Stories

Câu 11: Which placement allows ads to appear in mobile apps outside of the Meta ecosystem?

A. Facebook Feed
B. Instagram Explore
C. Audience Network
D. Messenger Inbox

Câu 12: What is the primary advantage of 'Lead Ads' compared to sending traffic to a website form?

A. They are much cheaper per impression
B. Users can submit their info via a pre-filled form directly within the app
C. They allow for longer video content
D. They do not require a privacy policy

Câu 13: What does the 'Advantage+ creative' tool do during the ad creation process?

A. It automatically generates a brand logo
B. It applies automatic enhancements like brightness or aspect ratio adjustments to improve performance
C. It deletes negative comments on the ad
D. It increases the ad budget automatically

Câu 14: Why is 'Domain Verification' important for Meta advertisers?

A. To increase the number of website followers
B. To claim ownership and manage editing permissions for ad links
C. To bypass the need for a Meta Pixel
D. To get a blue checkmark on the Facebook Page

Câu 15: What is the default attribution setting for most new Meta ad campaigns?

A. 28-day click and 28-day view
B. 1-day click only
C. 7-day click and 1-day view
D. 30-day view only

Câu 16: Which ad format is best suited for showing a full-screen, immersive mobile experience?

A. Right Column Ad
B. Instant Experience
C. Single Image Feed Ad
D. Text-only Ad

Câu 17: In a 'Collection Ad', what is the purpose of the hero image or video?

A. To act as a placeholder for a profile picture
B. To feature a main product or brand story above several smaller product images
C. To hide the price of the products
D. To show the business address on a map

Câu 18: What is the main difference between a 'Bid Cap' and a 'Cost Cap'?

A. Bid Cap is for budget, Cost Cap is for time
B. Bid Cap limits the maximum bid in any auction, while Cost Cap tries to keep the average cost around a target
C. Cost Cap is only available for video ads
D. Bid Cap is used only for Instagram Stories

Câu 19: Which Meta tool is designed to manage marketing and advertising activities across Facebook and Instagram in one place?

A. Ad Account Settings
B. Personal Profile
C. Meta Business Suite
D. Audience Insights

Câu 20: What does 'Ad Quality Ranking' compare your ad against?

A. Your own previous ads
B. Ads competing for the same audience
C. The total number of likes on your Page
D. The number of followers of your competitors

Câu 21: What is 'Dynamic Creative' in Meta Ads Manager?

A. An ad that changes its budget every hour
B. tool that takes multiple components and automatically creates the best combinations for the audience
C. video ad that plays in slow motion
D. An ad that only shows to people who have high-speed internet

Câu 22: When performing an A/B test in Meta Ads, what is the 'Variable'?

A. The budget which must be the same for both ads
B. The specific element you change to see which version performs better
C. The name of the Facebook Page
D. The credit card used for payment

Câu 23: What is 'Meta Blueprint'?

A. secret plan for new Facebook features
B. professional training and certification program for Meta marketing
C. The layout design of Facebook's headquarters
D. tool for building physical storefronts

Câu 24: In Meta targeting, what falls under 'Detailed Targeting'?

A. Only the age and gender of the user
B. Demographics, interests, and behaviors
C. The physical location of the user only
D. The specific device model of the user

Câu 25: What is the primary characteristic of 'Reach and Frequency' buying?

A. It relies on a real-time auction for every impression
B. It allows advertisers to plan and buy their campaigns in advance with predictable delivery
C. It is only available for ad budgets under 100 dollars
D. It prevents the use of video ads

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Bộ 14 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Kết quả của bạn:

Câu 1: Which Meta ad objective is specifically designed to show ads to people most likely to remember them?

Câu 2: What is the primary function of the Meta Pixel for a business website?

Câu 3: In Lookalike Audiences, what does a 1% audience size represent compared to a 10% size?

Câu 4: What does the 'Advantage campaign budget' (formerly CBO) feature do?

Câu 5: Which three factors are used to determine the 'Total Value' in a Meta ad auction?

Câu 6: What is the main benefit of using the Conversions API (CAPI) alongside the Meta Pixel?

Câu 7: How can an advertiser target people who have already purchased a product on their website?

Câu 8: Approximately how many conversion events are needed per ad set within a 7-day period to exit the 'Learning Phase'?

Câu 9: Which metric measures the number of times a single person has seen an ad on average?

Câu 10: What is 'ThruPlay' in the context of Meta video ads?

Câu 11: Which placement allows ads to appear in mobile apps outside of the Meta ecosystem?

Câu 12: What is the primary advantage of 'Lead Ads' compared to sending traffic to a website form?

Câu 13: What does the 'Advantage+ creative' tool do during the ad creation process?

Câu 14: Why is 'Domain Verification' important for Meta advertisers?

Câu 15: What is the default attribution setting for most new Meta ad campaigns?

Câu 16: Which ad format is best suited for showing a full-screen, immersive mobile experience?

Câu 17: In a 'Collection Ad', what is the purpose of the hero image or video?

Câu 18: What is the main difference between a 'Bid Cap' and a 'Cost Cap'?

Câu 19: Which Meta tool is designed to manage marketing and advertising activities across Facebook and Instagram in one place?

Câu 20: What does 'Ad Quality Ranking' compare your ad against?

Câu 21: What is 'Dynamic Creative' in Meta Ads Manager?

Câu 22: When performing an A/B test in Meta Ads, what is the 'Variable'?

Câu 23: What is 'Meta Blueprint'?

Câu 24: In Meta targeting, what falls under 'Detailed Targeting'?

Câu 25: What is the primary characteristic of 'Reach and Frequency' buying?

Danh sách các bộ trắc nghiệm:

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Bộ 14 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

Kết quả của bạn:

Câu 1: Which Meta ad objective is specifically designed to show ads to people most likely to remember them?

Câu 2: What is the primary function of the Meta Pixel for a business website?

Câu 3: In Lookalike Audiences, what does a 1% audience size represent compared to a 10% size?

Câu 4: What does the 'Advantage campaign budget' (formerly CBO) feature do?

Câu 5: Which three factors are used to determine the 'Total Value' in a Meta ad auction?

Câu 6: What is the main benefit of using the Conversions API (CAPI) alongside the Meta Pixel?

Câu 7: How can an advertiser target people who have already purchased a product on their website?

Câu 8: Approximately how many conversion events are needed per ad set within a 7-day period to exit the 'Learning Phase'?

Câu 9: Which metric measures the number of times a single person has seen an ad on average?

Câu 10: What is 'ThruPlay' in the context of Meta video ads?

Câu 11: Which placement allows ads to appear in mobile apps outside of the Meta ecosystem?

Câu 12: What is the primary advantage of 'Lead Ads' compared to sending traffic to a website form?

Câu 13: What does the 'Advantage+ creative' tool do during the ad creation process?

Câu 14: Why is 'Domain Verification' important for Meta advertisers?

Câu 15: What is the default attribution setting for most new Meta ad campaigns?

Câu 16: Which ad format is best suited for showing a full-screen, immersive mobile experience?

Câu 17: In a 'Collection Ad', what is the purpose of the hero image or video?

Câu 18: What is the main difference between a 'Bid Cap' and a 'Cost Cap'?

Câu 19: Which Meta tool is designed to manage marketing and advertising activities across Facebook and Instagram in one place?

Câu 20: What does 'Ad Quality Ranking' compare your ad against?

Câu 21: What is 'Dynamic Creative' in Meta Ads Manager?

Câu 22: When performing an A/B test in Meta Ads, what is the 'Variable'?

Câu 23: What is 'Meta Blueprint'?

Câu 24: In Meta targeting, what falls under 'Detailed Targeting'?

Câu 25: What is the primary characteristic of 'Reach and Frequency' buying?

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