Bộ 13 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án
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Câu 1:
Which metric in Facebook Ads Manager represents the total number of unique people who saw your content at least once?
💡 Lời giải chi tiết:
Reach specifically measures the unique number of individuals who viewed your ad, whereas impressions count every instance the ad was displayed. Kết luận Lý giải: Reach
Câu 2:
When creating a campaign to find new people who share similar characteristics with your existing customers, which targeting tool is most effective?
💡 Lời giải chi tiết:
Lookalike Audiences use an existing 'source' audience to identify and target new people with similar behaviors and interests. Kết luận Lý giải: Lookalike Audiences
Câu 3:
According to Meta's campaign structure, at which level do you primarily define the target audience, budget, and schedule?
💡 Lời giải chi tiết:
While the Campaign level sets the objective, the Ad Set level is where advertisers determine targeting, placement, and spending. Kết luận Lý giải: Ad Set level
Câu 4:
What is the primary function of the Meta Pixel (formerly Facebook Pixel)?
💡 Lời giải chi tiết:
The Pixel is a snippet of code that tracks conversions and user behavior on a website to optimize ad delivery. Kết luận Lý giải: To track website visitor actions and measure ad effectiveness
Câu 5:
Which ad format allows you to showcase up to 10 images or videos within a single ad, each with its own link?
💡 Lời giải chi tiết:
Carousel ads provide a scrollable format where each card can highlight a different product or feature. Kết luận Lý giải: Carousel ad
Câu 6:
Which campaign objective should a business choose if their goal is to send people to their website to make a purchase?
💡 Lời giải chi tiết:
The Sales objective is specifically designed to find people likely to purchase products or services. Kết luận Lý giải: Sales
Câu 7:
What does 'Frequency' represent in Facebook ad reporting?
💡 Lời giải chi tiết:
Frequency is calculated as Impressions divided by Reach, showing how often the average user views the ad. Kết luận Lý giải: The average number of times each person saw your ad
Câu 8:
In the Facebook ad auction, 'Total Value' is determined by which three factors?
💡 Lời giải chi tiết:
Meta uses a combination of advertiser bid, likelihood of result, and ad relevance to determine auction winners. Kết luận Lý giải: Bid, Estimated Action Rates, and Ad Quality
Câu 9:
What is the 'Learning Phase' in Meta advertising?
💡 Lời giải chi tiết:
During the learning phase, the algorithm gathers performance data to stabilize ad delivery, typically requiring around 50 conversions. Kết luận Lý giải: The initial period when the delivery system explores the best way to deliver an ad set
Câu 10:
Which tool allows advertisers to create and test different versions of ads to see which performs best?
💡 Lời giải chi tiết:
A/B testing (split testing) enables the comparison of variables like creative, audience, or placement to identify the top performer. Kết luận Lý giải: A/B Testing
Câu 11:
What is the purpose of the 'Conversions API' (CAPI)?
💡 Lời giải chi tiết:
CAPI works alongside the Pixel to improve data accuracy by sending events from the server side rather than just the browser. Kết luận Lý giải: To share web events directly from a server to Meta
Câu 12:
If an advertiser wants to target people who have previously visited their website, which audience type should they create?
💡 Lời giải chi tiết:
Website-based Custom Audiences allow businesses to re-engage people who have already interacted with their online assets. Kết luận Lý giải: Custom Audience
Câu 13:
What is 'Advantage+ campaign budget' (formerly Campaign Budget Optimization)?
💡 Lời giải chi tiết:
Advantage+ campaign budget automatically manages your campaign budget across ad sets to optimize for the lowest cost per result. Kết luận Lý giải: A setting that distributes budget across ad sets to find the best results
Câu 14:
Which placement allows your ads to appear on apps and websites outside of the Meta platform?
💡 Lời giải chi tiết:
Audience Network extends your reach by showing ads in high-quality third-party mobile apps and websites. Kết luận Lý giải: Audience Network
Câu 15:
What does 'ROAS' stand for in Facebook Marketing?
💡 Lời giải chi tiết:
ROAS is a key performance indicator that measures the amount of revenue earned for every dollar spent on advertising. Kết luận Lý giải: Return On Ad Spend
Câu 16:
Which ad format is designed to provide a full-screen, mobile-optimized experience that opens when someone interacts with your ad?
💡 Lời giải chi tiết:
Instant Experience (formerly Canvas) creates a fast-loading, immersive destination for people to engage with your brand on mobile. Kết luận Lý giải: Instant Experience
Câu 17:
How does Meta define 'Lead Generation' ads (Instant Forms)?
💡 Lời giải chi tiết:
Instant Forms simplify the lead capture process by pre-filling user data within the Facebook app interface. Kết luận Lý giải: Ads that allow users to submit their contact info without leaving Facebook
Câu 18:
Under the current Meta standard attribution setting, what is the default window for counting conversions?
💡 Lời giải chi tiết:
Following privacy updates, Meta shifted the default attribution window to 7-day click and 1-day view for most advertisers. Kết luận Lý giải: 7-day click, 1-day view
Câu 19:
What is the 'Estimated Action Rate' in the context of the Meta Ad Auction?
💡 Lời giải chi tiết:
This rate estimates how likely a specific person is to complete the objective based on their past behavior and ad content. Kết luận Lý giải: The probability that showing an ad to a person leads to a desired outcome
Câu 20:
Which tool within Meta Business Suite is used to plan, create, and schedule posts and stories across Facebook and Instagram?
💡 Lời giải chi tiết:
The Planner tool provides a calendar view to manage and schedule organic content across both platforms simultaneously. Kết luận Lý giải: Planner
Câu 21:
In advertising policy, what is Meta's rule regarding 'Personal Attributes' in ad copy?
💡 Lời giải chi tiết:
Meta policies prohibit ads from containing content that asserts or implies personal attributes such as race, medical conditions, or financial status. Kết luận Lý giải: Ads must not imply or state that you know a user's personal characteristics
Câu 22:
Which bid strategy focuses on getting the most results for your budget without a specific cost limit?
💡 Lời giải chi tiết:
The 'Highest volume' strategy (formerly Lowest Cost) aims to spend the full budget while maximizing the number of conversions. Kết luận Lý giải: Highest volume
Câu 23:
What is the 'Advantage+ Shopping Campaign' designed for?
💡 Lời giải chi tiết:
Advantage+ shopping campaigns use machine learning to automate targeting and creative optimization for e-commerce performance. Kết luận Lý giải: To use AI to automate campaign creation and find the best shoppers
Câu 24:
Which metric helps you understand if your ad creative is interesting enough for people to stop scrolling and click?
💡 Lời giải chi tiết:
CTR measures the ratio of users who click on a specific link to the number of total users who view the ad. Kết luận Lý giải: CTR (Click-Through Rate)
Câu 25:
When using the 'Engagement' objective, what specific actions is Meta optimizing for?
💡 Lời giải chi tiết:
The Engagement objective helps find people likely to interact with the brand through various social actions. Kết luận Lý giải: Messages, video views, post likes, and comments
