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Bộ 15 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

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Câu 1: What is the primary difference between 'Reach' and 'Impressions' in Facebook advertising metrics?

Câu 2: Which of the following tools is essential for tracking website conversions and building 'Website Custom Audiences'?

Câu 3: What is the minimum number of optimization events typically required for an Ad Set to exit the 'Learning Phase' within a 7-day period?

Câu 4: At which level of the Facebook advertising structure do you define the 'Campaign Objective'?

Câu 5: Which targeting option allows you to reach people who have already interacted with your business, such as visiting your website or using your app?

Câu 6: What does the 'Frequency' metric represent in Facebook Ads Manager?

Câu 7: When using 'Advantage Campaign Budget' (formerly CBO), how is the budget managed?

Câu 8: Which ad format is specifically designed to show multiple images or videos in a single ad, each with its own link?

Câu 9: What is the standard 'Attribution Window' used by Meta as the default for reporting conversions?

Câu 10: Which feature helps advertisers maintain tracking accuracy when browser-based cookies are blocked or limited?

Câu 11: If an advertiser wants to target people similar to their existing high-value customers, which audience type should they create?

Câu 12: What is the primary goal of the 'ThruPlay' optimization for video ads?

Câu 13: In Facebook's 'Special Ad Categories', which of the following is NOT a restricted category requiring specific declaration?

Câu 14: What does 'CTR' stand for in Facebook advertising, and how is it calculated?

Câu 15: Which tool within the Meta ecosystem allows you to manage all Facebook Pages, Instagram accounts, and ad accounts in one place for a business team?

Câu 16: What is the function of 'Advantage+ Creative' in the ad setup?

Câu 17: What happens when an advertiser selects 'Automatic Placements' (Advantage+ Placements)?

Câu 18: What is the primary purpose of the 'Traffic' objective in Facebook campaigns?

Câu 19: In an A/B test (Split Test) on Facebook, what is the 'Variable'?

Câu 20: What is 'ROAS' and how is it used in evaluating Facebook ad performance?

Câu 21: Which metric is best for measuring the cost efficiency of generating awareness within a specific target audience?

Câu 22: What is the main benefit of using 'Instant Forms' in Lead Generation ads?

Câu 23: Which level of the Facebook Ads hierarchy is primarily used to select budget, schedule, and target audience?

Câu 24: What does the 'Estimated Ad Recall Lift' metric measure in Awareness campaigns?

Câu 25: Which bidding strategy aims to get the most results for your budget without a specific cost limit?