Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 4
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Câu 1:
In the Meta Ads Manager hierarchy, at which level do you select the advertising objective, such as Awareness or Sales?
💡 Lời giải chi tiết:
According to Meta's campaign structure, the advertising objective must be defined at the highest level to guide the optimization of all subsequent ad sets. Kết luận Lý giải Campaign level
Câu 2:
Which of the following settings is primarily managed at the Ad Set level in Meta Ads Manager?
💡 Lời giải chi tiết:
The ad set level is where advertisers define their target audience, budget, schedule, and ad placements. Kết luận Lý giải Targeting and budget
Câu 3:
What is the primary purpose of the 'Meta Pixel' (formerly Facebook Pixel)?
💡 Lời giải chi tiết:
The Meta Pixel is a piece of code placed on a website that allows advertisers to track conversions and build audiences based on site traffic. Kết luận Lý giải To track visitor actions on a website for measurement and optimization
Câu 4:
In Meta's ad auction, which three factors are combined to determine the 'Total Value' of an ad?
💡 Lời giải chi tiết:
Meta uses a formula considering the advertiser's bid, the likelihood of a user taking the desired action, and the overall ad experience for the user. Kết luận Lý giải Bid, Estimated Action Rates, and Ad Quality
Câu 5:
When using 'Advantage Campaign Budget' (formerly CBO), how does Meta distribute the budget?
💡 Lời giải chi tiết:
Advantage Campaign Budget automatically manages your campaign budget across ad sets to get the best overall results. Kết luận Lý giải Automatically to the best-performing ad sets in real-time
Câu 6:
What is the core function of a 'Custom Audience' in Meta advertising?
💡 Lời giải chi tiết:
Custom Audiences allow advertisers to retarget users using data from sources like website traffic, customer lists, or app activity. Kết luận Lý giải To reach people who have already interacted with your business
Câu 7:
To create a 'Lookalike Audience', what is the minimum requirement?
💡 Lời giải chi tiết:
A Lookalike Audience identifies people who share similar characteristics with an existing source audience or seed audience. Kết luận Lý giải A source audience such as a Custom Audience
Câu 8:
Which ad format allows you to showcase multiple images or videos that users can swipe through in a single ad unit?
💡 Lời giải chi tiết:
Carousel ads enable advertisers to display up to ten images or videos, each with its own link, within a single ad. Kết luận Lý giải Carousel ad
Câu 9:
What does the 'Learning Phase' in Meta Ads signify?
💡 Lời giải chi tiết:
During the learning phase, the delivery system explores the best way to deliver an ad set, typically requiring about 50 optimization events. Kết luận Lý giải A period when Meta's system explores the best way to deliver your ad set
Câu 10:
Which metric is calculated by dividing the total cost by the number of impressions, then multiplying by 1,000?
💡 Lời giải chi tiết:
CPM stands for 'Cost Per Mille' and measures the cost per 1,000 impressions of an advertisement. Kết luận Lý giải CPM
Câu 11:
If an advertiser wants to generate leads without requiring users to leave the Facebook platform, which tool should they use?
💡 Lời giải chi tiết:
Meta Lead Ads use Instant Forms to allow users to provide their contact information directly within the app environment. Kết luận Lý giải Instant Forms in Lead Ads
Câu 12:
Which feature allows advertisers to test different versions of an ad to see which one performs better?
💡 Lời giải chi tiết:
A/B testing (or split testing) allows you to change variables, such as your ad creative or audience, to determine which strategy works best. Kết luận Lý giải A/B Testing
Câu 13:
What is the benefit of using 'Advantage+ Placements' (formerly Automatic Placements)?
💡 Lời giải chi tiết:
Advantage+ Placements allows the delivery system to make the most of your budget by showing ads on Facebook, Instagram, Messenger, and Audience Network. Kết luận Lý giải It allows Meta's system to find the most efficient results across all available platforms
Câu 14:
What is 'ROAS' in the context of Facebook Marketing reporting?
💡 Lời giải chi tiết:
ROAS is a key performance indicator that measures the amount of revenue a business earns for every dollar spent on advertising. Kết luận Lý giải Return on Ad Spend
Câu 15:
Which objective should a business choose if they want to increase people's awareness of their brand or products?
💡 Lời giải chi tiết:
The Awareness objective is designed to maximize reach and brand recall for an audience. Kết luận Lý giải Awareness
Câu 16:
What is the 'Conversions API' (CAPI)?
💡 Lời giải chi tiết:
Conversions API works alongside the Meta Pixel to improve the accuracy of data tracking by sending events directly from the server. Kết luận Lý giải A server-side tool that shares web events directly with Meta from your server
Câu 17:
Which of the following describes a 'Lifetime Budget' in Meta Ads?
💡 Lời giải chi tiết:
A lifetime budget is the total amount you are willing to spend over the entire run-time of an ad set. Kết luận Lý giải A set amount to be spent over the entire duration of the ad set's schedule
Câu 18:
What does 'CTR' stand for and how is it calculated?
💡 Lời giải chi tiết:
CTR measures how often people click your ad after seeing it, calculated as clicks divided by impressions. Kết luận Lý giải Click-Through Rate; Clicks divided by Impressions
Câu 19:
What is the primary function of the 'Creative Hub'?
💡 Lời giải chi tiết:
Creative Hub is a tool where advertisers can experiment with different ad formats and preview how they appear to users. Kết luận Lý giải To create ad mockups and preview them on mobile devices
Câu 20:
In Meta Ads, what does 'Frequency' represent?
💡 Lời giải chi tiết:
Frequency is calculated as impressions divided by reach, showing how many times on average an individual was exposed to the ad. Kết luận Lý giải The average number of times each person saw your ad
Câu 21:
What is a 'Collection Ad'?
💡 Lời giải chi tiết:
Collection ads make it easier for people to discover, browse, and purchase products from their mobile devices in a visual way. Kết luận Lý giải An ad format that features a primary video or image with four smaller images below it
Câu 22:
Which Meta tool is specifically used for mapping standard events to website buttons without writing code?
💡 Lời giải chi tiết:
The Event Setup Tool allows advertisers to easily track specific actions like clicks or page views without manual coding. Kết luận Lý giải Event Setup Tool
Câu 23:
According to Meta's advertising policies, which of the following is considered 'Low Quality' content?
💡 Lời giải chi tiết:
Meta penalizes ads that provide a poor user experience, including those with sensationalized headlines or misleading content. Kết luận Lý giải Ads using clickbait or sensationalized language
Câu 24:
Which objective is most suitable for an advertiser who wants to drive more traffic to their mobile app?
💡 Lời giải chi tiết:
The App Promotion objective is specifically designed to get more people to install your app or take specific actions within it. Kết luận Lý giải App Promotion
Câu 25:
What is 'Dynamic Creative' in Meta Ads?
💡 Lời giải chi tiết:
Dynamic Creative automatically tests different combinations of images, videos, headlines, and descriptions to find the best-performing result. Kết luận Lý giải A tool that takes multiple ad components and combines them into optimized ads for each viewer
