Quay lại danh mục Trắc nghiệm Social Media Marketing Tiếng Anh

Bộ 2 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

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Câu 1: Which metric most accurately measures the financial efficiency of a social media advertising campaign by comparing revenue to ad spend?

Câu 2: What is the primary purpose of a 'Lookalike Audience' in Meta (Facebook) advertising?

Câu 3: In the context of Social Media Algorithms, what does the term 'Signal' generally refer to?

Câu 4: Why do micro-influencers (10,000 to 50,000 followers) often provide better ROI than mega-influencers for niche brands?

Câu 5: What is the defining characteristic of 'Dark Social' in digital marketing?

Câu 6: Which of these is a key difference between Social Media 'Monitoring' and Social Media 'Listening'?

Câu 7: What does the '80/20 Rule' in social media content strategy suggest?

Câu 8: In social media crisis management, what is the most important first step when a negative situation arises?

Câu 9: Which social media platform is primarily known for its 'Visual Discovery' and 'Intent-to-Buy' nature, often used for planning future projects?

Câu 10: What is the function of the 'Meta Pixel' (formerly Facebook Pixel)?

Câu 11: Which of the following is the most critical factor for 'virality' in the current TikTok algorithm?

Câu 12: In B2B Social Media Marketing, which platform is considered the most effective for lead generation and thought leadership?

Câu 13: What does 'User-Generated Content' (UGC) primarily help a brand achieve?

Câu 14: What is the 'Engagement Rate by Reach' formula?

Câu 15: Under FTC (Federal Trade Commission) guidelines, how must social media influencers disclose a paid partnership?

Câu 16: What is 'Social Commerce'?

Câu 17: In social media advertising, what is an 'Impression'?

Câu 18: What is the benefit of 'Employee Advocacy' programs in SMM?

Câu 19: Which of these is a 'Vanity Metric'?

Câu 20: What is 'Sentiment Analysis' in social media listening?

Câu 21: In social media strategy, what does 'A/B Testing' involve?

Câu 22: Which platform's algorithm is most famous for using a 'For You Page' (FYP) that prioritizes content interest over follower counts?

Câu 23: What does 'Social Media Saturation' refer to in a marketing context?

Câu 24: What is 'Real-Time Marketing' on social media?

Câu 25: Which of these is a key GDPR (General Data Protection Regulation) requirement for social media marketers targeting EU citizens?