Quay lại danh mục Trắc nghiệm Social Media Marketing Tiếng Anh

Bộ 4 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

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Câu 1: Which term describes the process of tracking social media mentions to gain insights into customer sentiment and industry trends?

Câu 2: What is the primary metric used to measure the percentage of users who clicked on a social media ad after seeing it?

Câu 3: Which type of influencer typically has between 10,000 and 100,000 followers and offers a balance of reach and high engagement?

Câu 4: What does the term 'UGC' stand for in the context of social media content strategy?

Câu 5: In Facebook Advertising, which feature allows you to reach new people who share similar characteristics with your current customers?

Câu 6: Which financial metric measures the amount of revenue earned for every dollar spent on a social media advertising campaign?

Câu 7: Unlike a 'Social Graph', which focuses on personal connections, TikTok's algorithm primarily uses an 'Interest Graph' to deliver content based on what?

Câu 8: What is 'Dark Social' in the context of social media marketing analytics?

Câu 9: Which strategy involves encouraging a company's staff to share brand updates and thought leadership on their personal social accounts?

Câu 10: What does 'Social Share of Voice' (SSoV) measure for a brand?

Câu 11: What is the primary purpose of adding 'Alt-text' to images posted on social media platforms?

Câu 12: Which type of social media content continues to be relevant and useful to the audience long after it is first published?

Câu 13: What is the main focus of 'Community Management' in social media marketing?

Câu 14: Which term refers to the ability for users to purchase products directly within a social media app without leaving the platform?

Câu 15: When vetting an influencer, why is 'Engagement Rate' often considered more important than 'Follower Count'?

Câu 16: Which social platform is considered the most effective for B2B lead generation and professional networking?

Câu 17: In an A/B test for a social media ad, what is the 'Golden Rule' regarding the number of variables to change at one time?

Câu 18: What is the purpose of 'Sentiment Analysis' in social media reporting?

Câu 19: When calculating 'Engagement Rate per Post', which value is typically used as the denominator to provide the most accurate measure of performance?

Câu 20: Which platform functions more like a visual search engine than a traditional social network?

Câu 21: What is a major advantage of using X (Twitter) for brand marketing in terms of customer service?

Câu 22: Which Instagram feature is designed specifically to help users discover content from accounts they do not yet follow?

Câu 23: In short-form video marketing, what is the 'Hook'?

Câu 24: Which attribution model credits the entire conversion value to the last social media ad a user clicked before purchasing?

Câu 25: During a social media crisis, what is the recommended 'Response Time' for a brand to address the issue?