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Bộ 4 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

Bộ 4 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh

Lưu ý: Nội dung trong bài Bộ 4 - Trắc nghiệm Social Media Marketing (SMM) Tiếng Anh chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which term describes the process of tracking social media mentions to gain insights into customer sentiment and industry trends?

Câu 2: What is the primary metric used to measure the percentage of users who clicked on a social media ad after seeing it?

Câu 3: Which type of influencer typically has between 10,000 and 100,000 followers and offers a balance of reach and high engagement?

Câu 4: What does the term 'UGC' stand for in the context of social media content strategy?

Câu 5: In Facebook Advertising, which feature allows you to reach new people who share similar characteristics with your current customers?

Câu 6: Which financial metric measures the amount of revenue earned for every dollar spent on a social media advertising campaign?

Câu 7: Unlike a 'Social Graph', which focuses on personal connections, TikTok's algorithm primarily uses an 'Interest Graph' to deliver content based on what?

Câu 8: What is 'Dark Social' in the context of social media marketing analytics?

Câu 9: Which strategy involves encouraging a company's staff to share brand updates and thought leadership on their personal social accounts?

Câu 10: What does 'Social Share of Voice' (SSoV) measure for a brand?

Câu 11: What is the primary purpose of adding 'Alt-text' to images posted on social media platforms?

Câu 12: Which type of social media content continues to be relevant and useful to the audience long after it is first published?

Câu 13: What is the main focus of 'Community Management' in social media marketing?

Câu 14: Which term refers to the ability for users to purchase products directly within a social media app without leaving the platform?

Câu 15: When vetting an influencer, why is 'Engagement Rate' often considered more important than 'Follower Count'?

Câu 16: Which social platform is considered the most effective for B2B lead generation and professional networking?

Câu 17: In an A/B test for a social media ad, what is the 'Golden Rule' regarding the number of variables to change at one time?

Câu 18: What is the purpose of 'Sentiment Analysis' in social media reporting?

Câu 19: When calculating 'Engagement Rate per Post', which value is typically used as the denominator to provide the most accurate measure of performance?

Câu 20: Which platform functions more like a visual search engine than a traditional social network?

Câu 21: What is a major advantage of using X (Twitter) for brand marketing in terms of customer service?

Câu 22: Which Instagram feature is designed specifically to help users discover content from accounts they do not yet follow?

Câu 23: In short-form video marketing, what is the 'Hook'?

Câu 24: Which attribution model credits the entire conversion value to the last social media ad a user clicked before purchasing?

Câu 25: During a social media crisis, what is the recommended 'Response Time' for a brand to address the issue?