Quay lại danh mục Trắc nghiệm Thương mại điện tử Tiếng Anh

Bộ 13 - Trắc nghiệm Thương mại điện tử Tiếng Anh có đáp án

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Câu 1: Which e-commerce revenue model involves a company charging a fee for providing a platform where sellers and buyers can conduct transactions?

Câu 2: In the B2B context, which type of digital marketplace brings together hundreds of suppliers and thousands of buyers in a 'many-to-many' relationship?

Câu 3: Which security threat involves a technique to gain unauthorized access to a computer where the intruder sends messages with a false IP address to masquerade as a trusted host?

Câu 4: Under the General Data Protection Regulation (GDPR), what does the 'right to be forgotten' allow a consumer to do?

Câu 5: Which marketing approach uses search engines to increase website visibility through paid advertisements and sponsored links?

Câu 6: What is a primary characteristic of 'digital goods' that distinguishes them from physical goods in an e-commerce environment?

Câu 7: Which unique feature of e-commerce technology refers to the ability to provide the service everywhere and at any time, such as on a mobile phone?

Câu 8: Which logistics model involves a retailer not keeping goods in stock but instead transferring customer orders and shipment details to either the manufacturer or a wholesaler?

Câu 9: What is 'dynamic pricing' in the context of e-commerce?

Câu 10: eBay is the most famous example of which e-commerce business model?

Câu 11: Which security process involves replacing sensitive credit card data with a non-sensitive equivalent to prevent data theft during a transaction?

Câu 12: In supply chain management, what does the 'bullwhip effect' refer to?

Câu 13: Which type of auction starts with a high price that descends until a bidder is willing to accept the price?

Câu 14: Which part of a CRM system focuses on automating front-office functions like sales force automation and customer service?

Câu 15: Which marketing strategy encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure?

Câu 16: What is the primary purpose of Electronic Data Interchange (EDI) in e-commerce?

Câu 17: Which protocol is the standard for securing communication between a web browser and a web server by encrypting the data?

Câu 18: Which business model offers basic services or products for free while charging for advanced or special features?

Câu 19: In e-commerce metrics, what does 'Conversion Rate' represent?

Câu 20: Which term describes the final step of the delivery process from a distribution center to the end-user?

Câu 21: What is the definition of 'Omnichannel' retailing?

Câu 22: In terms of privacy, what is the 'opt-in' model for data collection?

Câu 23: What is a 'backlink' in the context of Search Engine Optimization (SEO)?

Câu 24: Which marketing strategy involves tailoring products or services to individual customers based on their preferences, behavior, and past purchases?

Câu 25: Which cloud computing model delivers software applications over the internet on a subscription basis, commonly used for e-commerce platforms like Shopify?