Bộ 14 - Trắc nghiệm Thương mại điện tử Tiếng Anh có đáp án
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Câu 1:Which e-commerce business model refers to transactions between companies rather than between a company and individual consumers?
💡 Lời giải chi tiết:
According to general economic analysis, the model where businesses trade with each other for raw materials or resale is known as Business-to-Business (B2B).
Câu 2:In which revenue model does a website charge users a recurring fee for access to its content or premium services?
💡 Lời giải chi tiết:
Based on standard digital business strategies, the approach of generating revenue through periodic membership payments is called the Subscription model.
Câu 3:What is the primary purpose of a 'Digital Signature' in an e-commerce transaction?
💡 Lời giải chi tiết:
According to cybersecurity principles, a digital signature validates the identity of the sender and ensures the data has not been altered, which is To ensure the authenticity and integrity of the message.
Câu 4:Which marketing strategy encourages customers to pass along marketing messages to others, potentially creating exponential growth in the message's visibility?
💡 Lời giải chi tiết:
In the context of digital growth tactics, utilizing social networks to spread a message rapidly is referred to as Viral marketing.
Câu 5:In Search Engine Optimization (SEO), what term is used for specific, multi-word phrases that are less common but highly targeted for conversion?
💡 Lời giải chi tiết:
According to SEO best practices, focusing on niche phrases with lower search volume but higher intent is known as utilizing Long-tail keywords.
Câu 6:What is the e-commerce fulfillment method where a store does not keep the products it sells in stock, but instead purchases the item from a third party and has it shipped directly to the customer?
💡 Lời giải chi tiết:
Under common logistics analysis, this retail fulfillment method that eliminates the need for inventory holding is defined as Dropshipping.
Câu 7:Which technology allows the computer-to-computer exchange of standard business documents between two organizations?
💡 Lời giải chi tiết:
Based on the history of B2B infrastructure, the structured transmission of data between business partners is called Electronic Data Interchange (EDI).
Câu 8:Which psychological phenomenon occurs when people copy the actions of others in an attempt to undertake behavior in a given situation, often leveraged via online reviews?
💡 Lời giải chi tiết:
According to consumer behavior studies, shoppers often rely on the experiences of others to validate their purchase decisions, a concept known as Social proof.
Câu 9:What type of online security threat involves fraudulent attempts to obtain sensitive information such as passwords by disguising as a trustworthy entity in an email?
💡 Lời giải chi tiết:
According to cybersecurity classifications, a deceptive tactic used to lure victims into revealing private data is identified as Phishing.
Câu 10:In global e-commerce, what are the taxes or duties imposed by a government on imported goods called?
💡 Lời giải chi tiết:
According to international trade regulations, financial charges levied on goods crossing national borders are termed Tariffs.
Câu 11:Which unique feature of m-commerce refers to the ability to reach users anywhere and at any time via mobile devices?
💡 Lời giải chi tiết:
In the analysis of mobile business environments, the characteristic of being available everywhere simultaneously is known as Ubiquity.
Câu 12:How is an e-marketplace classified if it serves a specific industry, such as chemicals or automotive parts?
💡 Lời giải chi tiết:
According to market structure analysis, a digital platform catering to a specific niche or industry sector is called a Vertical marketplace.
Câu 13:Which component of Customer Relationship Management (CRM) focuses on analyzing customer data to identify patterns and predict future behavior?
💡 Lời giải chi tiết:
Based on business intelligence frameworks, the branch of CRM that utilizes data mining to improve business decisions is Analytical CRM.
Câu 14:In digital advertising, what metric is calculated by dividing the number of clicks on an ad by the number of times the ad was shown?
💡 Lời giải chi tiết:
According to online marketing standards, the ratio used to measure the effectiveness of an advertisement campaign is the Click-Through Rate (CTR).
Câu 15:What is the term for a web design approach that ensures a website's layout automatically adjusts to fit various screen sizes and devices?
💡 Lời giải chi tiết:
According to modern web development standards, creating flexible layouts that provide an optimal viewing experience across devices is known as Responsive Web Design.
Câu 16:Under the General Data Protection Regulation (GDPR), what is the right of an individual to have their personal data erased by a company?
💡 Lời giải chi tiết:
According to European privacy law provisions, the entitlement of data subjects to request the deletion of their personal information is the Right to be forgotten.
Câu 17:In e-commerce logistics, what is the most expensive and complex part of the delivery process involving the movement of goods from a hub to the final destination?
💡 Lời giải chi tiết:
Based on supply chain analysis, the final leg of the delivery journey to the consumer's doorstep is identified as Last-mile delivery.
Câu 18:Which type of auction starts with a high asking price which is then lowered until a bidder accepts the price?
💡 Lời giải chi tiết:
According to economic auction theory, a descending-price auction where the first person to bid wins the item is a Dutch auction.
Câu 19:What is the primary technological innovation behind cryptocurrencies that provides a decentralized and transparent ledger for transactions?
💡 Lời giải chi tiết:
According to financial technology analysis, the distributed ledger system that records transactions across many computers is Blockchain.
Câu 20:What do we call the content created by customers, such as reviews or social media posts, which businesses use to promote their products?
💡 Lời giải chi tiết:
In modern marketing theory, any form of content created by unpaid contributors or fans is referred to as User-Generated Content (UGC).
Câu 21:Which cloud service model provides users with access to software applications over the internet without needing to install them locally?
💡 Lời giải chi tiết:
According to cloud computing definitions, the delivery model where applications are hosted by a provider and made available over a network is Software as a Service (SaaS).
Câu 22:What is the metric that represents the percentage of website visitors who complete a desired action, such as making a purchase?
💡 Lời giải chi tiết:
According to digital analytics standards, the effectiveness of a site in turning browsers into buyers is measured by the Conversion Rate.
Câu 23:Why do brands often prefer micro-influencers over celebrities for e-commerce social marketing?
💡 Lời giải chi tiết:
According to influencer marketing trends, smaller influencers often possess a more loyal and interactive follower base, meaning They have higher engagement rates and niche audiences.
Câu 24:Which security protocol is standard for establishing an encrypted link between a web server and a browser?
💡 Lời giải chi tiết:
In the context of modern web security, the successor to SSL that secures sensitive data during transmission is Transport Layer Security (TLS).
Câu 25:What is a 'Private Industrial Network' in the context of B2B e-commerce?
💡 Lời giải chi tiết:
According to B2B supply chain theories, these networks are web-based systems designed for a company to integrate its own business processes with those of its strategic partners, which is A network owned by a single large purchasing firm to coordinate with its suppliers.