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Bộ 8 - Trắc nghiệm Thương mại điện tử Tiếng Anh có đáp án

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Câu 1: In the context of e-commerce business models, which category does a transaction between two private individuals on a platform like eBay or Craigslist belong to?

Câu 2: Which revenue model involves a company charging a periodic fee for access to a service or content, such as Netflix or Spotify?

Câu 3: What is the primary function of the Secure Sockets Layer (SSL) or Transport Layer Security (TLS) protocols in e-commerce?

Câu 4: In digital marketing, what does the term 'long-tail keywords' refer to?

Câu 5: Which e-commerce fulfillment method allows a retailer to sell products without keeping them in stock, instead transferring orders to a third party for shipping?

Câu 6: The General Data Protection Regulation (GDPR), which significantly affects e-commerce businesses worldwide, was implemented by which entity?

Câu 7: What is the main advantage of using Electronic Data Interchange (EDI) in Business-to-Business (B2B) e-commerce?

Câu 8: How is the 'Conversion Rate' typically calculated in e-commerce analytics?

Câu 9: What defines the 'Omnichannel' approach in modern retail e-commerce?

Câu 10: Which security threat involves sending fraudulent emails that appear to be from reputable sources to steal sensitive user information?

Câu 11: In the context of mobile commerce, what does NFC stand for, and what is its primary use?

Câu 12: What is the primary benefit of a Content Delivery Network (CDN) for an e-commerce website?

Câu 13: Which pricing strategy involves adjusting prices in real-time based on market demand, competitor prices, and customer behavior?

Câu 14: What does the 'Bounce Rate' represent in a web analytics report?

Câu 15: In an Affiliate Marketing model, what does the term 'CPA' stand for?

Câu 16: What is the main characteristic of a Software as a Service (SaaS) e-commerce platform like Shopify?

Câu 17: Which of the following is an example of 'Disintermediation' in e-commerce?

Câu 18: What is the purpose of 'Two-Factor Authentication' (2FA) in e-commerce security?

Câu 19: Which concept refers to the use of algorithms to recommend products to users based on the preferences of similar users?

Câu 20: What is a 'Reverse Auction' in the context of B2B or B2G e-commerce?

Câu 21: What does 'Social Commerce' specifically involve?

Câu 22: Which e-commerce metric measures the average amount of money spent by a customer during a single visit or transaction?

Câu 23: What is the role of a 'Payment Gateway' in an online transaction?

Câu 24: What is 'A/B testing' primarily used for in e-commerce optimization?

Câu 25: Which term describes the challenge of delivering goods from a distribution hub to the final customer destination?