Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Bộ 5 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

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Câu 1: What is the primary goal of marketing?

Câu 2: Which of the 4 Ps of marketing involves decisions about advertising, personal selling, sales promotion, and public relations?

Câu 3: When a consumer desires a specific brand of smartphone to satisfy their need for communication and entertainment, this is an example of a:

Câu 4: company following the selling concept primarily focuses on:

Câu 5: Changes in age structure, family structure, geographic population shifts, and population diversity are all examples of shifts in which macroenvironmental force?

Câu 6: The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes is called:

Câu 7: During which stage of the Product Life Cycle (PLC) are sales typically low, costs are high due to promotion and distribution, and profits are negative or low?

Câu 8: Which pricing strategy sets prices based on buyers' perceptions of value rather than on the seller's cost?

Câu 9: What is the primary role of marketing intermediaries (e.g., retailers, wholesalers) in a distribution channel?

Câu 10: The concept of carefully integrating and coordinating a company's many communication channels to deliver a clear, consistent, and compelling message about the organization and its products is known as:

Câu 11: According to Maslow's Hierarchy of Needs, which level of need would typically be addressed by marketing efforts for luxury cars or high-end fashion, appealing to self-worth and status?

Câu 12: Which of the following is typically a characteristic of business markets (B2B) compared to consumer markets (B2C)?

Câu 13: What is typically the first step in the marketing research process?

Câu 14: The differential effect that knowing the brand name has on customer response to the product and its marketing is called:

Câu 15: What is the primary objective of Search Engine Optimization (SEO)?

Câu 16: marketing strategy that considers consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests is practicing the:

Câu 17: When a company designs a product or service to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers, they are engaging in:

Câu 18: smartphone's warranty, after-sales service, and free software updates represent which level of the product concept?

Câu 19: consumer organization that challenges a company's marketing practices or a local environmental group protesting a factory's operations represents which force in a company's marketing microenvironment?

Câu 20: Obtaining favorable publicity, building a good corporate image, and handling or heading off unfavorable rumors, stories, and events are all functions of which promotional tool?

Câu 21: Dividing a market into different geographical units such as nations, regions, states, counties, cities, or even neighborhoods is known as:

Câu 22: company introducing a new flavor of its existing snack chip under the same brand name is an example of a:

Câu 23: When Apple launches a new iPhone at a very high price, then gradually lowers the price over time to attract more price-sensitive buyers, it is employing which pricing strategy?

Câu 24: marketing channel that has no intermediary levels is called a:

Câu 25: What is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction?