Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Bộ 8 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

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Câu 1: Which of the following best describes the fundamental purpose of marketing from a customer perspective?

Câu 2: 'market' in marketing terms is most accurately defined as what?

Câu 3: consumer's desire for a specific brand of smartphone with advanced features, backed by purchasing power, is best classified as which core marketing concept?

Câu 4: The 'selling concept' in marketing management primarily focuses on what?

Câu 5: Which marketing management philosophy holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?

Câu 6: The 'societal marketing concept' is a refinement of the marketing concept that includes consideration for what additional factor?

Câu 7: What is the final step in the marketing process, after understanding the marketplace, designing a customer-driven strategy, constructing a marketing program, and building profitable relationships?

Câu 8: Which of the following actors is NOT typically considered part of a company's microenvironment?

Câu 9: An unexpected change in government regulations regarding product safety standards would be classified as a change in which macroenvironmental force?

Câu 10: Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing programs is known as what?

Câu 11: Evaluating each market segment's attractiveness and selecting one or more segments to enter is called what?

Câu 12: How a product is defined by consumers on important attributes—the place the product occupies in consumers' minds relative to competing products—is known as what?

Câu 13: Which element of the marketing mix involves decisions about product design, quality, features, branding, and packaging?

Câu 14: Setting the list price, discounts, allowances, and payment period are all decisions related to which element of the marketing mix?

Câu 15: Which of the 4 Ps of the marketing mix deals with channels, coverage, logistics, and transportation?

Câu 16: Advertising, personal selling, public relations, and sales promotion are key tools within which element of the marketing mix?

Câu 17: The buyer decision process typically starts with what stage?

Câu 18: consumer's reference groups, family, and roles and status are all considered what type of factor influencing consumer behavior?

Câu 19: What is the first step in the marketing research process?

Câu 20: Data that already exists somewhere, having been collected for another purpose, is known as what?

Câu 21: Business buying behavior is distinct from consumer buying behavior primarily due to what characteristic?

Câu 22: Which of the following best describes inbound marketing?

Câu 23: In which stage of the Product Life Cycle (PLC) are sales typically low, costs per customer high, and profits negative or low, as the company invests in product development and promotion?

Câu 24: What does 'brand equity' primarily measure?

Câu 25: When a company sets a high initial price for a new product to 'skim' maximum revenues layer by layer from segments willing to pay the high price, what pricing strategy are they using?