Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Bộ 9 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

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Câu 1: What is the primary goal of marketing according to modern definitions?

Câu 2: Which of the following elements is NOT one of the traditional 4 Ps of the marketing mix?

Câu 3: company that focuses heavily on creating the most innovative, high-quality products, assuming customers will seek them out, is primarily operating under which marketing management philosophy?

Câu 4: cereal company decides to launch a new line of organic, gluten-free cereal specifically targeting health-conscious individuals aged 25-45. This strategy is an example of which marketing activity?

Câu 5: In a SWOT analysis, which two components are internal factors related to the company?

Câu 6: After purchasing a new smartphone, Sarah begins to notice advertisements for competing brands and feels a slight sense of regret about her choice. This feeling is best described as which stage of the consumer buying process?

Câu 7: Which term refers to the unique name, term, sign, symbol, design, or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors?

Câu 8: new high-end electronics company launches its latest gadget at a very high initial price, aiming to recover development costs quickly from early adopters before gradually lowering the price over time. What pricing strategy is this company employing?

Câu 9: When a company issues a press release about its new sustainable manufacturing practices to local newspapers and online environmental blogs, which element of the promotion mix is it primarily utilizing?

Câu 10: During which stage of the product life cycle would a company typically experience high costs, low sales, and potentially negative profits, while focusing on creating product awareness and trial?

Câu 11: Which of the following forces belongs to the macroenvironment of a company's marketing efforts?

Câu 12: What is the primary focus of relationship marketing?

Câu 13: Which step typically comes after 'Defining the problem and research objectives' in the marketing research process?

Câu 14: What is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user called?

Câu 15: company wants to improve its website's visibility on search engines like Google without paying for ads. Which digital marketing strategy should it focus on?

Câu 16: Which factor in consumer behavior includes an individual's basic values, perceptions, wants, and behaviors learned from family and other important institutions?

Câu 17: fitness apparel brand segments its market based on consumers' lifestyles, values, and personality traits, offering products tailored to adventurous athletes versus mindful yogis. This is an example of what type of segmentation?

Câu 18: What term describes all the product lines and items that a particular seller offers for sale?

Câu 19: When a company defines its business too narrowly, focusing only on existing products or services rather than on underlying consumer needs, it is suffering from what phenomenon?

Câu 20: What is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction?

Câu 21: Which of the following best describes the purpose of marketing control?

Câu 22: What type of promotion involves personal presentation by the firm's sales force for the purpose of making sales and building customer relationships?

Câu 23: Unlike cost-based pricing, value-based pricing starts with what key factor?

Câu 24: hotel offers its guests a comfortable bed, bath, and a place to rest. This represents which level of the product?

Câu 25: In a family buying decision for a new car, who is the person who first suggests or thinks of the idea of buying a particular product or service?