Quay lại danh mục Trắc nghiệm Marketing căn bản Tiếng Anh

Bộ 10 - Trắc nghiệm Marketing căn bản Tiếng Anh có đáp án

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Câu 1: What is the primary focus of the 'marketing concept'?

Câu 2: Which of the following is NOT one of the traditional 4 Ps of the marketing mix?

Câu 3: company identifies a group of consumers with similar needs and wants who are likely to respond similarly to a marketing action. What is this process called?

Câu 4: What does a company's 'value proposition' primarily describe?

Câu 5: During which stage of the product life cycle would a company most likely focus its marketing efforts on building brand awareness and trial among early adopters?

Câu 6: What is the first step in the marketing research process?

Câu 7: The 'societal marketing concept' suggests that a company's marketing decisions should consider consumers' wants, the company's requirements, and what other factor?

Câu 8: new smartphone company launches a revolutionary device at a very high initial price, targeting customers who are eager to pay a premium for new technology. What pricing strategy is this company likely using?

Câu 9: Which element of the promotion mix involves direct communication with individual customers to build relationships and make sales?

Câu 10: Factors such as demographic, economic, natural, technological, political, and cultural forces are part of which marketing environment?

Câu 11: company uses the same brand name for all its products in different categories, such as 'Virgin Atlantic' for airline and 'Virgin Mobile' for telecommunications. This is an example of what branding strategy?

Câu 12: Which step in the buyer decision process occurs immediately after 'Information Search'?

Câu 13: In a SWOT analysis, which two components are internal factors to the company?

Câu 14: restaurant wants to increase its online visibility when potential customers search for 'best Italian food near me'. Which digital marketing strategy would be most relevant for this goal?

Câu 15: Marketing management is defined as the art and science of choosing target markets and building profitable relationships with them. This involves designing strategies for which main aspects?

Câu 16: Which of the following is an example of a 'cultural factor' influencing consumer behavior?

Câu 17: company aims to capture a large share of a small, specific market segment by tailoring its products and marketing efforts to their unique needs. This strategy is known as:

Câu 18: What is the ultimate goal of Customer Relationship Management (CRM)?

Câu 19: Products bought by individuals and organizations for further processing or for use in conducting a business are called:

Câu 20: company issues a press release to announce a new environmentally friendly initiative and sponsors a local charity event. These activities are examples of which promotion mix element?

Câu 21: marketing channel that consists of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, is known as a:

Câu 22: sportswear company segments its market based on factors like consumer lifestyle, personality, and values (e.g., targeting outdoor adventurers or urban trendsetters). What type of segmentation is this?

Câu 23: Which marketing orientation holds that consumers will favor products that offer the most in quality, performance, and innovative features, and that the organization should therefore devote its energy to making continuous product improvements?

Câu 24: car manufacturer promotes its vehicles as 'the safest cars on the road' with advanced safety features and high crash test ratings. This marketing effort is primarily focused on:

Câu 25: For services, the traditional 4 Ps of marketing are often extended to 7 Ps. Which of the following is an additional P specifically relevant to services?