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Bộ 8 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Bộ 8 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Câu 1: What is the primary objective of Search Engine Marketing (SEM)?

A. To focus exclusively on long-term organic ranking without any paid investment.
B. To increase a website's visibility on search engine results pages through both paid and organic efforts.
C. To create social media profiles that link back to the main website.
D. To send promotional emails to a list of potential customers.

💡 Lời giải chi tiết:

According to industry standards, SEM is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs) through optimization and advertising; Kết luận Lý giải: To increase a website's visibility on search engine results pages through both paid and organic efforts.

Câu 2: Which three factors are the main components of Google's Quality Score?

A. Bid amount, ad extensions, and account age.
B. Expected click-through rate, ad relevance, and landing page experience.
C. Total budget, number of keywords, and geographical targeting.
D. Keyword density, meta tags, and image alt text.

💡 Lời giải chi tiết:

Based on Google Ads guidelines, Quality Score is a diagnostic tool that helps you understand how your ad quality compares to other advertisers based on expected CTR, ad relevance, and landing page experience; Kết luận Lý giải: Expected click-through rate, ad relevance, and landing page experience.

Câu 3: In Google Ads, what is the formula for calculating 'Ad Rank'?

A. Ad Rank = Max CPC Bid x Average Position.
B. Ad Rank = Total Budget / Number of Clicks.
C. Ad Rank = A combination of your bid, Quality Score, and the expected impact of ad extensions and other ad formats.
D. Ad Rank = Quality Score x Conversion Rate.

💡 Lời giải chi tiết:

According to the Google Ads auction process, Ad Rank is a value used to determine your ad position and is calculated using your bid, Quality Score, and the expected impact of assets; Kết luận Lý giải: Ad Rank = A combination of your bid, Quality Score, and the expected impact of ad extensions and other ad formats.

Câu 4: What is the main benefit of using 'Negative Keywords' in a SEM campaign?

A. To increase the total number of impressions your ad receives.
B. To prevent your ads from showing for search queries that are not relevant to your business.
C. To allow your ads to show for synonyms of your target keywords.
D. To reduce the cost of your monthly subscription to the search engine.

💡 Lời giải chi tiết:

In SEM strategy, negative keywords help advertisers exclude search terms from their campaigns to focus on only the keywords that matter to their customers; Kết luận Lý giải: To prevent your ads from showing for search queries that are not relevant to your business.

Câu 5: Which of the following symbols is used to indicate 'Exact Match' for a keyword in Google Ads?

A. (keyword)
B. 'keyword'
C. +keyword
D. [keyword]

💡 Lời giải chi tiết:

According to Google Ads syntax rules, brackets are used to designate 'Exact Match', meaning ads may show on searches that have the same meaning or intent as the keyword; Kết luận Lý giải: [keyword]

Câu 6: What is the correct formula for calculating 'Click-Through Rate' (CTR)?

A. CTR = (Total Clicks / Total Impressions) x 100.
B. CTR = (Total Impressions / Total Clicks) x 100.
C. CTR = (Total Conversions / Total Clicks) x 100.
D. CTR = (Total Clicks / Total Cost) x 100.

💡 Lời giải chi tiết:

As defined in digital marketing metrics, CTR is the ratio of users who click on a specific link to the number of total users who view the page or advertisement; Kết luận Lý giải: CTR = (Total Clicks / Total Impressions) x 100.

Câu 7: How do 'Dynamic Search Ads' (DSA) differ from traditional search ads?

A. They are only displayed on social media platforms.
B. They use the content of your website to target searches instead of a specific keyword list.
C. They require the advertiser to manually write every possible headline variation.
D. They do not cost any money per click.

💡 Lời giải chi tiết:

Based on Google Ads functionality, Dynamic Search Ads automatically target relevant searches by using the content of your website to generate headlines and landing pages; Kết luận Lý giải: They use the content of your website to target searches instead of a specific keyword list.

Câu 8: What is 'Remarketing' (or Retargeting) in the context of SEM?

A. Targeting users who have never heard of your brand before.
B. The practice of showing ads to users who have previously visited your website or used your app.
C. strategy to increase the organic ranking of a website's homepage.
D. Deleting all old campaigns to start marketing again from scratch.

💡 Lời giải chi tiết:

According to common digital marketing practice, remarketing helps advertisers reach people who have interacted with their brand by showing them relevant ads across the web; Kết luận Lý giải: The practice of showing ads to users who have previously visited your website or used your app.

Câu 9: What is the primary goal of the 'Target ROAS' bidding strategy?

A. To reach the maximum number of people regardless of cost.
B. To get as much conversion value as possible at a specific return on ad spend.
C. To ensure your ad is always in the first position on the page.
D. To minimize the time spent managing the account.

💡 Lời giải chi tiết:

In automated bidding, Target ROAS uses machine learning to predict the value of a potential conversion and adjusts bids to maximize revenue while meeting a target return; Kết luận Lý giải: To get as much conversion value as possible at a specific return on ad spend.

Câu 10: Which tool is commonly used for SEM keyword research to find search volume and cost estimates?

A. Google Keyword Planner.
B. Google Maps.
C. Google Translate.
D. Google Keep.

💡 Lời giải chi tiết:

Based on standard SEM workflows, Google Keyword Planner is the primary tool within the Google Ads platform used to research keywords and obtain historical metrics and forecasts; Kết luận Lý giải: Google Keyword Planner.

Câu 11: Which syntax is used to indicate 'Phrase Match' keywords in Google Ads?

A. [keyword]
B. keyword
C. 'keyword'
D. +keyword

💡 Lời giải chi tiết:

According to Google Ads keyword matching rules, placing quotation marks around a term designates it as Phrase Match, which includes searches that contain the meaning of the keyword; Kết luận Lý giải: 'keyword'

Câu 12: What is 'Ad Scheduling' (also known as Dayparting) in SEM?

A. Automatically creating new ads every day.
B. Specifying certain hours or days when your ads should or should not appear.
C. Setting a limit on how many years a campaign can run.
D. Scheduling a meeting with a Google Ads representative.

💡 Lời giải chi tiết:

As part of campaign optimization, ad scheduling allows advertisers to choose specific times to show ads or change bids to maximize performance during peak hours; Kết luận Lý giải: Specifying certain hours or days when your ads should or should not appear.

Câu 13: Which of these is a critical factor for 'Landing Page Experience' in SEM?

A. The number of high-resolution images on the page.
B. Relevance and original content, ease of navigation, and page loading speed.
C. The color scheme of the website's background.
D. The total number of words on the page regardless of their meaning.

💡 Lời giải chi tiết:

According to Google's quality guidelines, landing page experience is a measure of how well a website gives people who click your ads exactly what they were looking for; Kết luận Lý giải: Relevance and original content, ease of navigation, and page loading speed.

Câu 14: What is the purpose of the 'Auction Insights' report in SEM?

A. To see which users clicked on your ads and where they live.
B. To compare your ad performance with other advertisers who are participating in the same auctions.
C. To see a list of all your competitors' billing information.
D. To predict the exact cost of a keyword for the next year.

💡 Lời giải chi tiết:

Based on Google Ads reporting features, the Auction Insights report provides information on impression share, overlap rate, and outranking share to help you understand your competitive landscape; Kết luận Lý giải: To compare your ad performance with other advertisers who are participating in the same auctions.

Câu 15: How does 'Maximize Conversions' bidding strategy function?

A. It tries to spend as little of your daily budget as possible.
B. It uses machine learning to set bids to get the most conversion volume for your campaign within your specified budget.
C. It keeps your bids at a constant price regardless of the user's intent.
D. It focuses on getting the highest number of impressions possible.

💡 Lời giải chi tiết:

According to automated bidding definitions, Maximize Conversions is designed to find the optimal bid for an ad each time it's eligible to appear to get the most conversions for your money; Kết luận Lý giải: It uses machine learning to set bids to get the most conversion volume for your campaign within your specified budget.

Câu 16: What does 'Impression Share' represent in SEM metrics?

A. The number of times your ad was clicked divided by the number of sales.
B. The percentage of impressions your ads receive compared to the total number of impressions your ads were eligible to get.
C. The total cost of your campaign divided by the number of impressions.
D. The percentage of users who liked your ad on social media.

💡 Lời giải chi tiết:

In SEM reporting, Impression Share is a key competitive metric that reveals how much of the total available market your ads are reaching; Kết luận Lý giải: The percentage of impressions your ads receive compared to the total number of impressions your ads were eligible to get.

Câu 17: What is a primary benefit of using 'Ad Extensions' (Ad Assets)?

A. They automatically reduce the cost of every click by 50 percent.
B. They provide additional information and more ways for users to interact with the ad, which generally improves the click-through rate.
C. They remove the need for writing a headline for the ad.
D. They guarantee that your ad will always appear at the very top of the page.

💡 Lời giải chi tiết:

According to SEM best practices, ad extensions expand your ad with additional information like links or phone numbers, making it more prominent and useful to searchers; Kết luận Lý giải: They provide additional information and more ways for users to interact with the ad, which generally improves the click-through rate.

Câu 18: In 'Responsive Search Ads' (RSAs), how many headlines can an advertiser provide?

A. Only 1.
B. Exactly 3.
C. Up to 15.
D. Up to 50.

💡 Lời giải chi tiết:

Based on Google Ads RSA features, advertisers can input multiple headlines and descriptions, allowing Google to use machine learning to test combinations and find the best performing one; Kết luận Lý giải: Up to 15.

Câu 19: What is the defining characteristic of 'Broad Match' keywords?

A. They only show your ad when the user types the exact keyword without any other words.
B. They allow your ads to show on searches that are related to your keyword, even if the keyword is not in the search query.
C. They require the advertiser to pay a flat fee for every 1000 impressions.
D. They are the only match type that does not allow the use of negative keywords.

💡 Lời giải chi tiết:

According to keyword match type definitions, Broad Match is the default match type that reaches the widest audience by including searches related to the topic of your keyword; Kết luận Lý giải: They allow your ads to show on searches that are related to your keyword, even if the keyword is not in the search query.

Câu 20: Why would an advertiser choose to bid on their own brand name (Brand Bidding)?

A. Because Google requires it to keep the account active.
B. To protect their brand presence from competitors and ensure they control the messaging for their own brand terms.
C. Because brand keywords are always the most expensive keywords in the account.
D. To prevent their organic listing from appearing on the page.

💡 Lời giải chi tiết:

In SEM strategy, bidding on brand terms allows companies to occupy more space on the SERP and prevent competitors from stealing traffic intended for their brand; Kết luận Lý giải: To protect their brand presence from competitors and ensure they control the messaging for their own brand terms.

Câu 21: What is the formula for 'Conversion Rate' (CVR) in SEM?

A. CVR = (Total Conversions / Total Impressions) x 100.
B. CVR = (Total Conversions / Total Clicks) x 100.
C. CVR = (Total Clicks / Total Conversions) x 100.
D. CVR = (Total Cost / Total Conversions) x 100.

💡 Lời giải chi tiết:

As a standard digital marketing KPI, Conversion Rate measures the percentage of clicks that resulted in a desired action or conversion; Kết luận Lý giải: CVR = (Total Conversions / Total Clicks) x 100.

Câu 22: Which report in Google Ads shows the actual queries people used that triggered your ads?

A. The Auction Insights report.
B. The Search Terms report.
C. The Ad Group report.
D. The Geographic report.

💡 Lời giải chi tiết:

Based on Google Ads reporting, the Search Terms report is used to identify new high-potential keywords and find search terms to add as negative keywords; Kết luận Lý giải: The Search Terms report.

Câu 23: What is 'Ad Relevance' in the context of SEM?

A. measure of how high your daily budget is compared to other advertisers.
B. measure of how closely your keyword matches the message in your ads.
C. The number of links your website has on social media.
D. The total number of years your company has been in business.

💡 Lời giải chi tiết:

According to Google Ads Quality Score components, ad relevance ensures that the ad shown to a user is directly related to what they were searching for; Kết luận Lý giải: A measure of how closely your keyword matches the message in your ads.

Câu 24: What is 'Data-driven attribution' in modern SEM?

A. model that gives all conversion credit to the very first click the user made.
B. model that uses machine learning to distribute credit for a conversion based on how users interact with your various ads and search for your brand.
C. strategy where you only pay for data collected from the website.
D. report that shows the physical address of the data centers Google uses.

💡 Lời giải chi tiết:

In current SEM standards, data-driven attribution uses historical account data to calculate the actual contribution of each interaction across the conversion path; Kết luận Lý giải: A model that uses machine learning to distribute credit for a conversion based on how users interact with your various ads and search for your brand.

Câu 25: Which ad extension (asset) allows you to add links to specific pages on your website beneath the main ad text?

A. Callout Extension.
B. Sitelink Extension.
C. Structured Snippet Extension.
D. Price Extension.

💡 Lời giải chi tiết:

Based on Google Ads asset types, Sitelink extensions take people to specific pages on your site (like a specific product or store hours) and help improve CTR; Kết luận Lý giải: Sitelink Extension.

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Kết quả của bạn:

Câu 1: What is the primary objective of Search Engine Marketing (SEM)?

Câu 2: Which three factors are the main components of Google's Quality Score?

Câu 3: In Google Ads, what is the formula for calculating 'Ad Rank'?

Câu 4: What is the main benefit of using 'Negative Keywords' in a SEM campaign?

Câu 5: Which of the following symbols is used to indicate 'Exact Match' for a keyword in Google Ads?

Câu 6: What is the correct formula for calculating 'Click-Through Rate' (CTR)?

Câu 7: How do 'Dynamic Search Ads' (DSA) differ from traditional search ads?

Câu 8: What is 'Remarketing' (or Retargeting) in the context of SEM?

Câu 9: What is the primary goal of the 'Target ROAS' bidding strategy?

Câu 10: Which tool is commonly used for SEM keyword research to find search volume and cost estimates?

Câu 11: Which syntax is used to indicate 'Phrase Match' keywords in Google Ads?

Câu 12: What is 'Ad Scheduling' (also known as Dayparting) in SEM?

Câu 13: Which of these is a critical factor for 'Landing Page Experience' in SEM?

Câu 14: What is the purpose of the 'Auction Insights' report in SEM?

Câu 15: How does 'Maximize Conversions' bidding strategy function?

Câu 16: What does 'Impression Share' represent in SEM metrics?

Câu 17: What is a primary benefit of using 'Ad Extensions' (Ad Assets)?

Câu 18: In 'Responsive Search Ads' (RSAs), how many headlines can an advertiser provide?

Câu 19: What is the defining characteristic of 'Broad Match' keywords?

Câu 20: Why would an advertiser choose to bid on their own brand name (Brand Bidding)?

Câu 21: What is the formula for 'Conversion Rate' (CVR) in SEM?

Câu 22: Which report in Google Ads shows the actual queries people used that triggered your ads?

Câu 23: What is 'Ad Relevance' in the context of SEM?

Câu 24: What is 'Data-driven attribution' in modern SEM?

Câu 25: Which ad extension (asset) allows you to add links to specific pages on your website beneath the main ad text?

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