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Bộ 10 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Bộ 10 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Câu 1: What is the primary difference between SEO and SEM in modern digital marketing practice?

A. SEO focuses on organic rankings through optimization, while SEM primarily refers to paid search advertising to gain visibility.
B. SEO is only for small businesses, whereas SEM is exclusively for large corporations with high budgets.
C. SEO involves paying for every click, while SEM is a free method to increase website traffic.
D. SEO and SEM are exactly the same and the terms can be used interchangeably in all contexts.

💡 Lời giải chi tiết:

In the current industry landscape, SEO refers to organic search strategies while SEM is widely used to describe paid search activities like PPC. Kết luận Lý giải SEO focuses on organic rankings through optimization, while SEM primarily refers to paid search advertising to gain visibility.

Câu 2: Which of the following components is NOT a direct factor in determining a keyword's Quality Score in Google Ads?

A. Ad relevance.
B. Expected click-through rate (CTR).
C. Landing page experience.
D. Maximum CPC bid amount.

💡 Lời giải chi tiết:

According to Google Ads documentation, Quality Score is determined by expected CTR, ad relevance, and landing page experience, whereas the bid amount affects Ad Rank but not the Quality Score itself. Kết luận Lý giải Maximum CPC bid amount.

Câu 3: In the context of the Google Ads auction, how is 'Ad Rank' primarily calculated for a Search ad?

A. By multiplying the Quality Score by the number of keywords in the ad group.
B. By combining the bid amount, Quality Score, and the expected impact of ad extensions and other ad formats.
C. By dividing the total budget by the number of clicks received in the last thirty days.
D. By ranking ads based solely on the highest maximum CPC bid submitted by the advertiser.

💡 Lời giải chi tiết:

Ad Rank is a value used to determine your ad position and is calculated using your bid, Quality Score components, and the expected impact of extensions. Kết luận Lý giải By combining the bid amount, Quality Score, and the expected impact of ad extensions and other ad formats.

Câu 4: Which keyword match type allows your ad to show on searches that include the meaning of your keyword, including searches that do not contain the specific keyword terms?

A. Exact Match.
B. Phrase Match.
C. Broad Match.
D. Negative Match.

💡 Lời giải chi tiết:

Broad match is the default match type that triggers ads for searches related to the keyword's meaning, even if the specific terms are absent. Kết luận Lý giải Broad Match.

Câu 5: What is the primary purpose of using 'Negative Keywords' in an SEM campaign?

A. To prevent your ads from appearing on search queries that are irrelevant to your business.
B. To increase the cost-per-click for your competitors' ads.
C. To ensure your ad appears at the very bottom of the search results page.
D. To automatically translate your keywords into different languages.

💡 Lời giải chi tiết:

Negative keywords allow advertisers to exclude search terms from their campaigns, helping to filter out irrelevant traffic and reduce wasted spend. Kết luận Lý giải To prevent your ads from appearing on search queries that are irrelevant to your business.

Câu 6: How is the Click-Through Rate (CTR) calculated in an SEM campaign?

A. Total Clicks divided by Total Conversions.
B. Total Clicks divided by Total Impressions.
C. Total Cost divided by Total Clicks.
D. Total Impressions divided by Total Clicks.

💡 Lời giải chi tiết:

CTR is a metric that measures the ratio of clicks to impressions, indicating how often people who see your ad end up clicking it. Kết luận Lý giải Total Clicks divided by Total Impressions.

Câu 7: When using the 'Target CPA' (Cost Per Acquisition) bidding strategy, what is the primary goal of the AI algorithm?

A. To get as many clicks as possible regardless of the cost.
B. To set bids to help get as many conversions as possible at or below the target cost-per-action you set.
C. To ensure your ad always appears in the first position for every search.
D. To spend the entire daily budget as quickly as possible in the morning.

💡 Lời giải chi tiết:

Target CPA is an automated bidding strategy that uses machine learning to optimize bids for conversions based on a specific target price per action. Kết luận Lý giải To set bids to help get as many conversions as possible at or below the target cost-per-action you set.

Câu 8: Which SEM feature allows you to show ads to people who have previously visited your website while they search on Google?

A. Dynamic Search Ads.
B. Remarketing Lists for Search Ads (RLSA).
C. Broad Match Modifier.
D. Sitelink Extensions.

💡 Lời giải chi tiết:

RLSA is a feature that lets you customize your search ads campaign for people who have previously visited your site. Kết luận Lý giải Remarketing Lists for Search Ads (RLSA).

Câu 9: What is the standard syntax for 'Phrase Match' keywords in Google Ads as of the latest updates?

A. Square brackets [keyword].
B. No symbols keyword.
C. Plus signs +keyword.
D. Quotation marks 'keyword'.

💡 Lời giải chi tiết:

Phrase match keywords are designated by putting the phrase in quotation marks, which now covers the functionality of the retired broad match modifier. Kết luận Lý giải Quotation marks 'keyword'.

Câu 10: Which ad extension allows advertisers to add additional links to specific pages on their website below the main ad text?

A. Call Extensions.
B. Sitelink Extensions.
C. Structured Snippets.
D. Location Extensions.

💡 Lời giải chi tiết:

Sitelink extensions take people to specific pages on your site (like store hours or a specific product) to improve CTR. Kết luận Lý giải Sitelink Extensions.

Câu 11: Why is 'Landing Page Experience' a critical component of SEM success?

A. It determines the color of the text in the search result ad.
B. It affects Quality Score and determines how well the page provides what the user was looking for after clicking the ad.
C. It is only used to determine the legal ownership of the domain name.
D. It allows the advertiser to bypass the ad auction process entirely.

💡 Lời giải chi tiết:

A high-quality landing page experience improves Quality Score, which can lead to lower costs and better ad positions. Kết luận Lý giải It affects Quality Score and determines how well the page provides what the user was looking for after clicking the ad.

Câu 12: How is ROAS (Return on Ad Spend) calculated in SEM reporting?

A. Total Revenue divided by Total Ad Spend.
B. Total Ad Spend divided by Total Revenue.
C. Total Clicks divided by Total Conversions.
D. Total Revenue minus Total Ad Spend.

💡 Lời giải chi tiết:

ROAS measures the amount of revenue a business earns for every dollar it spends on advertising. Kết luận Lý giải Total Revenue divided by Total Ad Spend.

Câu 13: What is the primary benefit of 'Responsive Search Ads' (RSAs) compared to traditional text ads?

A. They allow only one headline and one description to be used.
B. They automatically test different combinations of headlines and descriptions to show the most relevant ad to users.
C. They guarantee that the ad will always be shown in the first position.
D. They remove the need for keywords in the campaign setup.

💡 Lời giải chi tiết:

RSAs allow you to provide multiple headlines and descriptions, which Google then automatically tests to find the best performing combinations. Kết luận Lý giải They automatically test different combinations of headlines and descriptions to show the most relevant ad to users.

Câu 14: When does the Google Ads 'Ad Auction' occur?

A. Once every month for each industry category.
B. Every single time someone performs a search on Google.
C. Only when an advertiser manually refreshes their campaign page.
D. At the beginning of each fiscal year.

💡 Lời giải chi tiết:

The ad auction is a real-time process that runs for every single search on Google to determine which ads will appear. Kết luận Lý giải Every single time someone performs a search on Google.

Câu 15: What does CPC stand for in Search Engine Marketing?

A. Cost Per Conversion.
B. Cost Per Click.
C. Campaign Production Cost.
D. Click Performance Category.

💡 Lời giải chi tiết:

CPC is a bidding method where you pay for each click on your ads. Kết luận Lý giải Cost Per Click.

Câu 16: Which report in Google Ads shows the actual queries that users typed into the search engine before clicking your ad?

A. The Keyword Performance Report.
B. The Search Terms Report.
C. The Demographic Report.
D. The Auction Insights Report.

💡 Lời giải chi tiết:

The search terms report provides a list of search terms that people have used, and which resulted in your ad being shown and clicked. Kết luận Lý giải The Search Terms Report.

Câu 17: In which scenario are 'Dynamic Search Ads' (DSA) most effective?

A. When a website has a very small number of pages and products.
B. When a website is large and well-indexed, allowing Google to target ads based on site content rather than keywords.
C. When an advertiser wants to target only one specific keyword with absolute precision.
D. When an advertiser has no website and only wants to show a phone number.

💡 Lời giải chi tiết:

DSA uses Google's organic search index of your website to determine which searches to target, making it ideal for content-rich websites. Kết luận Lý giải When a website is large and well-indexed, allowing Google to target ads based on site content rather than keywords.

Câu 18: How is the 'Conversion Rate' calculated in an SEM campaign?

A. Total Conversions divided by Total Clicks.
B. Total Conversions divided by Total Impressions.
C. Total Clicks divided by Total Conversions.
D. Total Spend divided by Total Conversions.

💡 Lời giải chi tiết:

Conversion rate is the percentage of ad clicks that result in a conversion (like a sale or lead). Kết luận Lý giải Total Conversions divided by Total Clicks.

Câu 19: What is 'Performance Max' (PMax) in the modern Google Ads ecosystem?

A. manual-only campaign type for expert bidding.
B. goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign.
C. tool used strictly for keyword research and forecasting.
D. specific type of negative keyword list that covers all campaigns.

💡 Lời giải chi tiết:

Performance Max is an automated campaign type that serves ads across all Google channels like YouTube, Display, Search, and Gmail. Kết luận Lý giải A goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign.

Câu 20: What is the primary function of 'Callout Extensions' in a search ad?

A. To allow users to call the business directly from the ad.
B. To highlight specific selling points or offers like 'Free shipping' or '24/7 customer support'.
C. To show the physical address of the store on a map.
D. To display the prices of various products in a list format.

💡 Lời giải chi tiết:

Callout extensions add extra text to your ad to highlight unique features or services of your business. Kết luận Lý giải To highlight specific selling points or offers like 'Free shipping' or '24/7 customer support'.

Câu 21: Which attribution model is now the default in Google Ads, using machine learning to assign credit for conversions?

A. Last Click attribution.
B. First Click attribution.
C. Data-driven attribution.
D. Linear attribution.

💡 Lời giải chi tiết:

Data-driven attribution uses your account data to calculate the actual contribution of each search interaction along the conversion path. Kết luận Lý giải Data-driven attribution.

Câu 22: What does 'Impression Share' measure in SEM?

A. The percentage of users who clicked on the ad after seeing it.
B. The percentage of impressions your ads receive compared to the total number of impressions that your ads were eligible to get.
C. The total number of impressions divided by the total cost of the campaign.
D. The number of times your ad was shown in the first position divided by the total number of clicks.

💡 Lời giải chi tiết:

Impression share is a percentage that shows how much of the available market your ads are actually capturing. Kết luận Lý giải The percentage of impressions your ads receive compared to the total number of impressions that your ads were eligible to get.

Câu 23: How does 'Enhanced CPC' (ECPC) bidding work?

A. It fixes the CPC at a static high rate to ensure the top position.
B. It automatically adjusts your manual bids for clicks that seem more or less likely to lead to a sale or conversion.
C. It reduces the quality score of competitors to enhance your own position.
D. It allows you to pay only when a conversion occurs, with no cost for clicks.

💡 Lời giải chi tiết:

ECPC is a form of Smart Bidding that works by automatically adjusting your manual bids to maximize conversions. Kết luận Lý giải It automatically adjusts your manual bids for clicks that seem more or less likely to lead to a sale or conversion.

Câu 24: What is the primary use of the 'Google Keyword Planner' tool?

A. To design the visual images for Display Network ads.
B. To research keywords and get historical statistics and traffic forecasts to build a campaign.
C. To manage the billing and payment methods for a Google Ads account.
D. To track the social media followers of a company.

💡 Lời giải chi tiết:

Keyword Planner is a tool used to discover new keywords, see search volume estimates, and plan bidding strategies. Kết luận Lý giải To research keywords and get historical statistics and traffic forecasts to build a campaign.

Câu 25: Is it generally allowed in Google Ads to bid on a competitor's brand name as a keyword?

A. No, it is strictly forbidden by Google's policy and will lead to an immediate ban.
B. Yes, but you generally cannot use the competitor's trademarked name in the ad text itself.
C. Yes, and you are required to use the competitor's logo in your ad.
D. Only if you have written permission from the local government.

💡 Lời giải chi tiết:

Bidding on competitor keywords is a common SEM strategy, though using their trademark in your ad copy is restricted in many regions. Kết luận Lý giải Yes, but you generally cannot use the competitor's trademarked name in the ad text itself.

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Kết quả của bạn:

Câu 1: What is the primary difference between SEO and SEM in modern digital marketing practice?

Câu 2: Which of the following components is NOT a direct factor in determining a keyword's Quality Score in Google Ads?

Câu 3: In the context of the Google Ads auction, how is 'Ad Rank' primarily calculated for a Search ad?

Câu 4: Which keyword match type allows your ad to show on searches that include the meaning of your keyword, including searches that do not contain the specific keyword terms?

Câu 5: What is the primary purpose of using 'Negative Keywords' in an SEM campaign?

Câu 6: How is the Click-Through Rate (CTR) calculated in an SEM campaign?

Câu 7: When using the 'Target CPA' (Cost Per Acquisition) bidding strategy, what is the primary goal of the AI algorithm?

Câu 8: Which SEM feature allows you to show ads to people who have previously visited your website while they search on Google?

Câu 9: What is the standard syntax for 'Phrase Match' keywords in Google Ads as of the latest updates?

Câu 10: Which ad extension allows advertisers to add additional links to specific pages on their website below the main ad text?

Câu 11: Why is 'Landing Page Experience' a critical component of SEM success?

Câu 12: How is ROAS (Return on Ad Spend) calculated in SEM reporting?

Câu 13: What is the primary benefit of 'Responsive Search Ads' (RSAs) compared to traditional text ads?

Câu 14: When does the Google Ads 'Ad Auction' occur?

Câu 15: What does CPC stand for in Search Engine Marketing?

Câu 16: Which report in Google Ads shows the actual queries that users typed into the search engine before clicking your ad?

Câu 17: In which scenario are 'Dynamic Search Ads' (DSA) most effective?

Câu 18: How is the 'Conversion Rate' calculated in an SEM campaign?

Câu 19: What is 'Performance Max' (PMax) in the modern Google Ads ecosystem?

Câu 20: What is the primary function of 'Callout Extensions' in a search ad?

Câu 21: Which attribution model is now the default in Google Ads, using machine learning to assign credit for conversions?

Câu 22: What does 'Impression Share' measure in SEM?

Câu 23: How does 'Enhanced CPC' (ECPC) bidding work?

Câu 24: What is the primary use of the 'Google Keyword Planner' tool?

Câu 25: Is it generally allowed in Google Ads to bid on a competitor's brand name as a keyword?

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