Quay lại danh mục Trắc nghiệm Marketing Quốc tế Tiếng Anh

Bộ 9 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

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Câu 1: What term describes the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit?

Câu 2: In the context of the EPRG framework, which orientation assumes that the home country is superior and that products successful at home will be successful everywhere?

Câu 3: Which market entry strategy involves granting rights to intangible property, such as patents or trademarks, to another entity for a specified period in return for a royalty fee?

Câu 4: According to Edward T. Hall, in which type of culture does communication rely heavily on the context, non-verbal cues, and relationships rather than explicit words?

Câu 5: What term refers to the practice of changing the physical product or its packaging to meet local requirements, preferences, or regulations in a foreign market?

Câu 6: What is the term for selling products in a foreign market at a price lower than their cost of production or lower than the price in the home market?

Câu 7: Which phenomenon involves the distribution of genuine trademarked goods through unauthorized channels, often due to price differentials between markets?

Câu 8: In the international communication process, what term refers to any external factor or competitive activity that interferes with or distorts the intended message during transmission?

Câu 9: Which legal system is primarily based on tradition, past practices, and legal precedents set by courts rather than a comprehensive code of written rules?

Câu 10: Which level of economic integration involves eliminating trade barriers between member countries and adopting a common external tariff policy toward non-member countries?

Câu 11: What type of data refers to information that is collected for the very first time specifically to address the particular research problem at hand?

Câu 12: In Hofstede's cultural dimensions, which index measures the extent to which the less powerful members of organizations accept and expect that power is distributed unequally?

Câu 13: Which market entry strategy involves creating a new entity with shared ownership, control, and financial risks between a foreign company and a local partner?

Câu 14: In which stage of the International Product Life Cycle does sales growth slow down, competition become intense, and price wars often occur?

Câu 15: What is the term for the price at which goods, services, and intangible assets are traded between varying units or divisions of the same company across national borders?

Câu 16: Which marketing strategy assumes that consumer needs and wants are relatively homogeneous globally, allowing the company to achieve economies of scale by selling the same product worldwide?

Câu 17: What is the specific political risk where a government seizes foreign assets but provides some form of compensation to the owners?

Câu 18: Under the Incoterm EXW (Ex Works), what is the primary obligation of the seller?

Câu 19: What term describes a brand that uses the same name, logo, and positioning strategy across most of the world to create a consistent image?

Câu 20: Which pricing tool involves exchanging goods or services which are paid for, in whole or in part, with other goods or services, rather than money?

Câu 21: What distribution strategy is being used when a company utilizes the existing distribution channels of another company to sell its products in a foreign market?

Câu 22: Which translation technique involves translating a document from the source language to the target language, and then having a different translator translate it back to the source language to ensure accuracy?

Câu 23: Which type of market segmentation divides a market into groups based on social class, lifestyle, or personality characteristics?

Câu 24: What is the only global international organization dealing with the rules of trade between nations to ensure trade flows smoothly?

Câu 25: What is the term for an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions?