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Bộ 11 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

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Câu 1: Which orientation in the EPRG framework assumes that the home country's strategies are superior and products that succeed at home will succeed anywhere without adaptation?

Câu 2: According to Edward T. Hall's cultural framework, in which type of culture is communication heavily dependent on non-verbal cues and the situational context rather than explicit words?

Câu 3: What is a major strategic disadvantage of using licensing as a market entry mode?

Câu 4: Which of the following represents a mandatory factor that forces a company to adapt its product for a foreign market?

Câu 5: What term describes the practice of selling goods in a foreign market at a price lower than their production cost or lower than the price in the home market?

Câu 6: Which level of economic integration involves the removal of internal tariffs among member nations and the adoption of a common external tariff policy?

Câu 7: In Hofstede's cultural dimensions, what does 'Power Distance' specifically measure?

Câu 8: Which Incoterm places the maximum obligation and risk on the seller, requiring them to clear goods for import and pay all duties at the destination?

Câu 9: What is the 'Country of Origin Effect' in the context of international marketing?

Câu 10: What is the primary purpose of 'back translation' in international market research?

Câu 11: Which of the following is a primary reason for a company to choose a Joint Venture over a Wholly Owned Subsidiary?

Câu 12: What does 'Transfer Pricing' refer to in international business?

Câu 13: In the international communication process, what does 'noise' refer to?

Câu 14: What is the key difference between confiscation and expropriation in international law?

Câu 15: According to the International Product Life Cycle theory, where does production typically move when a product reaches the maturity stage?

Câu 16: What market condition typically creates a 'Gray Market' or 'Parallel Import' situation?

Câu 17: Which of the following is a primary benefit of adopting a global brand strategy?

Câu 18: High 'Uncertainty Avoidance' in a culture typically implies what regarding consumer behavior?

Câu 19: Which organizational structure is characterized by dual reporting lines based on both product divisions and geographic areas?

Câu 20: Which form of countertrade involves the direct exchange of goods for goods without any use of money?

Câu 21: Which variable is primarily used in psychographic segmentation for international markets?

Câu 22: Which of the following conditions most favors a product standardization strategy in international marketing?

Câu 23: Under Common Law systems, how is the ownership of intellectual property typically determined?

Câu 24: What is the primary purpose of 'hedging' in international financial management?

Câu 25: What defines a 'Turnkey Project' in the context of international business entry modes?