Quay lại danh mục Trắc nghiệm Marketing Quốc tế Tiếng Anh

Bộ 13 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

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Câu 1: According to the EPRG framework, which orientation assumes that the home country is superior and that products can be sold everywhere without modification?

Câu 2: What term describes the unconscious tendency to use one's own cultural values and experiences as a basis for decisions in a foreign environment?

Câu 3: In Edward T. Hall's cultural framework, which type of culture relies heavily on non-verbal cues and the context of the situation rather than explicit words?

Câu 4: Which dimension of Hofstede's cultural model refers to the degree to which less powerful members of a society accept that power is distributed unequally?

Câu 5: Which market entry strategy involves a contractual agreement where a company provides its intangible property to another entity for a fee or royalty?

Câu 6: firm decides to enter a foreign market by building a completely new operational facility from the ground up. This is known as a:

Câu 7: When a company adapts its product to meet the legal requirements of a foreign market, such as changing the electrical voltage or safety standards, it is performing:

Câu 8: What occurs when products are diverted from authorized distribution channels and sold in unauthorized markets, often at lower prices?

Câu 9: The phrase 'Think Global, Act Local' is most closely associated with which marketing strategy?

Câu 10: What is the term for a pricing practice where a firm charges different prices for the same product in different countries to maximize profits?

Câu 11: The Big Mac Index, published by The Economist, is a famous application of which economic theory?

Câu 12: Which legal system is based on a comprehensive set of written statutes or codes rather than judicial precedents?

Câu 13: What is the most severe political risk for a foreign firm, involving the seizure of assets by a host government without compensation?

Câu 14: To ensure linguistic accuracy in international marketing research, a questionnaire is translated into the target language and then translated back into the original language by a different person. This is called:

Câu 15: Which international expansion strategy involves entering a few carefully selected markets one by one to minimize risk?

Câu 16: quantitative limit on the amount of a specific good that can be imported into a country during a certain period is a:

Câu 17: Which phenomenon describes how consumers' perceptions and purchasing behavior are influenced by the country where a product is produced?

Câu 18: In international pricing, setting a high initial price to target price-insensitive consumers before gradually lowering it is known as:

Câu 19: What is the primary difference between an 'Agent' and a 'Distributor' in international distribution channels?

Câu 20: Which of the following is an advantage of maintaining a local brand over a global brand in a foreign market?

Câu 21: form of countertrade where a firm sells technology or equipment and agrees to accept a percentage of the output produced by that equipment as payment is:

Câu 22: When expanding internationally online, what is the practice of optimizing a website to rank higher in search results for specific foreign languages and regions?

Câu 23: Identifying groups of consumers across different countries who share similar needs and buying behaviors is called:

Câu 24: Which market entry strategy is most common in the service sector, where a company provides a brand name and business system to a local owner?

Câu 25: The Foreign Corrupt Practices Act (FCPA) of the U.S. primarily addresses which ethical issue in international marketing?