Quay lại danh mục Trắc nghiệm Marketing Quốc tế Tiếng Anh

Bộ 12 - Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án

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Câu 1: Which orientation in the EPRG framework treats the entire world as a single potential market and strives for global integration by identifying similarities?

Câu 2: Which market entry strategy typically involves the highest level of financial risk and the greatest amount of control for a company?

Câu 3: According to Geert Hofstede, which cultural dimension refers to the extent to which less powerful members of a society accept that power is distributed unequally?

Câu 4: What is the practice of selling a product in a foreign market at a price lower than its production cost or lower than the price in its home market?

Câu 5: What is the primary benefit for a company that chooses to use a standardized marketing strategy in international markets?

Câu 6: What phenomenon occurs when genuine goods are purchased in a low-price market and sold by unauthorized distributors in a high-price market?

Câu 7: In Edward Hall's cultural framework, which type of culture relies heavily on implicit messages and non-verbal cues for communication?

Câu 8: Which strategic concept is best described by the phrase 'Think Global, Act Local'?

Câu 9: Which legal system is based on a comprehensive set of written statutes or codes rather than on judicial precedents?

Câu 10: What is the key difference between licensing and franchising in international marketing?

Câu 11: Which economic concept adjusts for differences in the relative cost of living and inflation rates to compare the real value of currencies?

Câu 12: According to Raymond Vernon's International Product Life Cycle (IPLC) theory, where is a product typically first manufactured and marketed?

Câu 13: What are Incoterms (International Commercial Terms) primarily used for in international marketing and logistics?

Câu 14: What term refers to the perceived distance between the home country and a foreign market based on cultural, linguistic, and political differences?

Câu 15: Which marketing effect describes the influence of a product's manufacturing origin on consumer perceptions of quality and value?

Câu 16: What is the 'Self-Reference Criterion' (SRC) as defined by James Lee in the context of international marketing?

Câu 17: What is the purpose of 'Transfer Pricing' within a multinational corporation?

Câu 18: What is 'Intermarket Segmentation' in global marketing strategy?

Câu 19: In the context of political risk, what is 'Expropriation'?

Câu 20: Why do distribution channels in developing countries tend to be longer and more fragmented compared to developed markets?

Câu 21: What is a major advantage of entering a foreign market through a Joint Venture?

Câu 22: Which US law prohibits American companies from paying bribes to foreign government officials to influence business decisions?

Câu 23: In international marketing research, what is the purpose of 'back-translation'?

Câu 24: Which type of product adaptation is required by law or local regulations in a foreign market?

Câu 25: Which of the following is an example of a non-tariff trade barrier that limits the quantity of goods that can be imported?