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Trắc nghiệm Content Marketing Tiếng Anh có đáp án - Phần 3

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Câu 1: In the 'Hero, Hub, Hygiene' content strategy framework originally developed by Google, what is the primary purpose of 'Hygiene' content?

Câu 2: What specific SEO issue occurs when multiple pages on the same website target the exact same keyword intent, potentially hurting the site's overall ranking?

Câu 3: Regarding Google's Search Quality Rater Guidelines, what does the additional 'E' in the updated acronym 'E-E-A-T' stand for?

Câu 4: When syndicating content to third-party platforms (like Medium or LinkedIn), which HTML tag should be used to tell search engines the original source of the content?

Câu 5: Which content marketing metric specifically measures the percentage of email recipients who clicked on at least one link contained within an email?

Câu 6: What is the primary characteristic of 'Native Advertising' in the context of content distribution?

Câu 7: In a Content Audit, the 'ROT' analysis framework helps marketers decide what to do with existing content. What does ROT stand for?

Câu 8: Which SEO strategy involves creating a comprehensive 'Pillar Page' that links to and from multiple related 'Cluster' content pieces?

Câu 9: What is the primary goal of a 'Lead Magnet' in an inbound marketing strategy?

Câu 10: In the context of the 'Skyscraper Technique' popularized by Brian Dean, what is the core principle?

Câu 11: Which metric essentially measures the percentage of visitors who land on a webpage and leave without interacting with the page (in the traditional Universal Analytics definition)?

Câu 12: What is 'Newsjacking' in content marketing?

Câu 13: Which of the following is an example of 'Owned Media'?

Câu 14: What is the main function of the 'Meta Description' tag in SEO today?

Câu 15: What does 'UGC' stand for in content marketing strategies?

Câu 16: In the 'Inverted Pyramid' writing style often used for web content, where should the most important information be placed?

Câu 17: What is the primary purpose of using 'UTM parameters' in URL links?

Câu 18: Which content format is most typically associated with the 'Decision' stage (Bottom of the Funnel) of the buyer's journey?

Câu 19: What does the term 'Evergreen Content' refer to?

Câu 20: Why is 'Alt Text' (Alternative Text) important for images in content marketing?

Câu 21: In the context of A/B testing email subject lines, what is the best practice?

Câu 22: What is a 'White Paper' primarily used for in B2B content marketing?

Câu 23: What is the psychological principle of 'Social Proof' in content marketing?

Câu 24: Which schema markup is most likely to help a recipe blog post appear as a Rich Snippet with an image and cooking time in search results?

Câu 25: What is the definition of 'Content Curating'?