Quay lại danh mục Trắc nghiệm Facebook Marketing Tiếng Anh

Bộ 4 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

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Câu 1: What campaign objective should a business choose if they want to find people interested in their product and collect their contact information?

Câu 2: Why is the Conversions API (CAPI) considered more reliable than the browser-based Meta Pixel for tracking conversions?

Câu 3: When creating a Lookalike Audience, what does a 1 percent audience represent compared to a 10 percent audience?

Câu 4: In the Meta ad auction, which three factors are combined to determine the 'Total Value' of an ad?

Câu 5: What is the primary function of the 'Advantage+ creative' feature in a Meta ad campaign?

Câu 6: According to Meta best practices, approximately how many optimization events are needed per week for an ad set to exit the 'Learning Phase'?

Câu 7: What is the main benefit of using 'Advantage+ placements' for a Meta campaign?

Câu 8: To create a Website Custom Audience for retargeting, which tool must be correctly installed on the advertiser's website?

Câu 9: Which component is essential for running 'Advantage+ catalog ads' (formerly Dynamic Ads) for an e-commerce store?

Câu 10: If an ad has a low 'Quality Ranking' in ad relevance diagnostics but high conversion rates, what does this typically suggest?

Câu 11: What is the current default attribution setting for Meta ad campaigns to measure results?

Câu 12: Which Meta tool is designed as a centralized platform to manage all business activities across Facebook, Instagram, and Messenger?

Câu 13: What is an 'Instant Experience' (formerly Canvas) ad on Facebook?

Câu 14: When 'Advantage campaign budget' (CBO) is enabled, how is the budget distributed among ad sets?

Câu 15: Which metric trend is the strongest indicator of 'creative fatigue' in a Facebook ad campaign?

Câu 16: According to Meta Ad Standards, which of the following is generally prohibited in ad creative content?

Câu 17: Why is it important to change only one variable at a time when running a Meta A/B test?

Câu 18: Which targeting method allows advertisers to reach people based on demographics, interests, and behaviors provided by Meta?

Câu 19: What is the recommended aspect ratio for video ads intended for full-screen vertical placements like Facebook Reels?

Câu 20: How does a 'Cost Cap' bidding strategy differ from a 'Bid Cap' in Ads Manager?

Câu 21: In a Facebook Lead Ad, what is the purpose of adding a 'Higher Intent' (Review Step) to the lead form?

Câu 22: What does 'Broad Targeting' involve in a Meta ad campaign strategy?

Câu 23: What is the main structural feature of a Facebook 'Collection Ad'?

Câu 24: How is the 'Engagement Rate' of a Facebook post generally calculated in standard social media analytics?

Câu 25: What is a Meta 'Brand Lift' study used for by large advertisers?