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Bộ 3 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

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Bộ 3 - Trắc nghiệm Facebook Marketing Tiếng Anh có đáp án

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Câu 1: In the updated Meta Ads Manager, which objective should a marketer choose if their goal is to show ads to people most likely to remember them?

A. Traffic
B. Awareness
C. Engagement
D. Leads

💡 Lời giải chi tiết:

According to Meta's Outcome-Driven Ad Experiences (ODAX), the Awareness objective is specifically designed for metrics like brand awareness and ad recall. Kết luận Lý giải: Awareness

Câu 2: Which audience type allows you to find new people on Facebook who share similar characteristics to your current high-value customers?

A. Broad Audience
B. Core Audience
C. Lookalike Audience
D. Custom Audience

💡 Lời giải chi tiết:

Lookalike Audiences use a source audience (like customers) to find similar people across the Facebook platform. Kết luận Lý giải: Lookalike Audience

Câu 3: What is the primary technical function of the Meta Pixel installed on a website?

A. To increase the website loading speed for Facebook users
B. To track actions taken by users on a website to measure ad effectiveness
C. To automatically post website updates to a Facebook Page
D. To host the website's media content on Facebook's servers

💡 Lời giải chi tiết:

The Meta Pixel is a piece of code that tracks visitor behavior on a website to help advertisers optimize and measure conversions. Kết luận Lý giải: To track actions taken by users on a website to measure ad effectiveness

Câu 4: Under 'Advantage Campaign Budget' (formerly CBO), how does Meta distribute the campaign budget?

A. It divides the budget equally among all active ad sets
B. It prioritizes the ad set with the highest bid manually set by the user
C. It automatically distributes the budget to the best-performing ad sets in real-time
D. It spends the entire budget on the first ad set created in the campaign

💡 Lời giải chi tiết:

Advantage Campaign Budget uses an algorithm to shift spending toward the ad sets that are generating the most results. Kết luận Lý giải: It automatically distributes the budget to the best-performing ad sets in real-time

Câu 5: Which Meta ad placement allows your advertisements to appear within third-party mobile applications outside of Facebook?

A. Marketplace
B. Audience Network
C. Messenger Stories
D. Instagram Explore

💡 Lời giải chi tiết:

The Audience Network extends Meta's targeting capabilities to a network of high-quality mobile apps and websites. Kết luận Lý giải: Audience Network

Câu 6: How is the 'Click-Through Rate' (CTR) calculated in Facebook Ads reporting?

A. Total Clicks divided by Total Reach
B. Total Conversions divided by Total Clicks
C. Total Clicks divided by Total Impressions
D. Total Impressions divided by Total Clicks

💡 Lời giải chi tiết:

CTR is a metric that measures the ratio of clicks to the number of times an ad was shown (impressions). Kết luận Lý giải: Total Clicks divided by Total Impressions

Câu 7: According to Meta's Advertising Policies, why might an ad for a weight loss supplement be rejected?

A. Because it uses a high-resolution image
B. Because it contains 'before-and-after' images or improbable results
C. Because the ad copy is written in more than one language
D. Because the landing page uses a secure 'https' protocol

💡 Lời giải chi tiết:

Meta's Personal Health policy prohibits the use of 'before-and-after' images or content that creates a negative self-perception. Kết luận Lý giải: Because it contains 'before-and-after' images or improbable results

Câu 8: What is the key benefit of using 'Conversions API' (CAPI) alongside the Meta Pixel?

A. It allows the ad to be displayed in 3D format on mobile devices
B. It bypasses the need for a Facebook Business Page to run ads
C. It improves tracking accuracy by sending data directly from the server to Meta
D. It automatically writes ad headlines using artificial intelligence

💡 Lời giải chi tiết:

CAPI provides a more reliable connection by sending data from the server side, which is less affected by browser privacy settings than the Pixel. Kết luận Lý giải: It improves tracking accuracy by sending data directly from the server to Meta

Câu 9: When an ad set is in the 'Learning Phase', what is happening within the Meta delivery system?

A. The system is manually reviewing the ad for policy violations
B. The system is gathering data to determine the best way to deliver the ad set
C. The ad set has reached its maximum possible reach and is pausing
D. The ad set is being translated into different languages for global delivery

💡 Lời giải chi tiết:

The Learning Phase is the period when the system explores the best delivery for an ad set, during which performance is often less stable. Kết luận Lý giải: The system is gathering data to determine the best way to determine the best way to deliver the ad set

Câu 10: Which feature of 'Advantage+ Creative' allows Meta to automatically adjust your ad image to appeal to different users?

A. Automatic language translation
B. Image enhancements and variations
C. Automatic budget redistribution
D. Landing page optimization

💡 Lời giải chi tiết:

Advantage+ Creative uses AI to apply enhancements like brightness adjustments or aspect ratio cropping to improve performance. Kết luận Lý giải: Image enhancements and variations

Câu 11: What is the primary advantage of using 'Lead Ads' for capturing customer information?

A. Users are required to call the business directly from the ad
B. The form is pre-filled with the user's Facebook contact information
C. The ad only shows to people who have already visited the website
D. It allows users to purchase products directly without a checkout page

💡 Lời giải chi tiết:

Lead Ads simplify the process by pre-filling forms with info like name and email from the user's profile, increasing conversion rates. Kết luận Lý giải: The form is pre-filled with the user's Facebook contact information

Câu 12: To create a 'Custom Audience' based on a 'Customer List', what must the marketer upload to Meta?

A. list of the customers' Facebook profile passwords
B. CSV or TXT file containing identifiers like email addresses or phone numbers
C. screenshot of the company's bank statement
D. PDF copy of the company's business license

💡 Lời giải chi tiết:

Facebook matches hashed data from customer lists (emails, phones) to Facebook profiles to create a targeted audience. Kết luận Lý giải: A CSV or TXT file containing identifiers like email addresses or phone numbers

Câu 13: In the Meta Ad Auction, which three factors are combined to determine the 'Total Value' and the winner?

A. Bid, Ad Quality, and Estimated Action Rates
B. Budget, Page Likes, and Website Traffic
C. Number of Shares, Video Length, and Bid
D. Account Age, Industry, and Daily Spending Limit

💡 Lời giải chi tiết:

The auction winner is determined by the highest Total Value, which is a combination of the advertiser's bid, estimated action rates, and ad quality. Kết luận Lý giải: Bid, Ad Quality, and Estimated Action Rates

Câu 14: What is the default 'Attribution Window' for Meta Ads campaigns in most accounts?

A. 28-day click and 28-day view
B. 1-day click and 7-day view
C. 7-day click and 1-day view
D. 30-day click and 30-day view

💡 Lời giải chi tiết:

Meta's standard attribution setting allows the system to count conversions that occur within 7 days of a click or 1 day of a view. Kết luận Lý giải: 7-day click and 1-day view

Câu 15: What does the 'ThruPlay' optimization focus on for video ads?

A. Getting as many 2-second continuous views as possible
B. Optimizing for ads to be watched to completion or for at least 15 seconds
C. Ensuring the video ad is shared by at least 10% of viewers
D. Optimizing for the video to be played with sound on by default

💡 Lời giải chi tiết:

ThruPlay is a billing/optimization choice that prioritizes completed views for short videos or 15-second views for longer ones. Kết luận Lý giải: Optimizing for ads to be watched to completion or for at least 15 seconds

Câu 16: How does 'Dynamic Creative' help advertisers find the most effective ad version?

A. It forces the user to watch the ad three times before closing
B. It automatically tests multiple components like images, headlines, and descriptions
C. It changes the ad's color based on the user's profile picture
D. It creates a new Facebook Page for every different ad variation

💡 Lời giải chi tiết:

Dynamic Creative takes various ad assets and combines them to find the best-performing combinations for different audiences. Kết luận Lý giải: It automatically tests multiple components like images, headlines, and descriptions

Câu 17: If a brand wants to increase the number of 'Likes', 'Comments', and 'Shares' on a specific post, which objective is most appropriate?

A. App Promotion
B. Sales
C. Engagement
D. Traffic

💡 Lời giải chi tiết:

The Engagement objective is designed to get more post interactions, event responses, or page likes. Kết luận Lý giải: Engagement

Câu 18: What is the fundamental difference between 'Reach' and 'Impressions'?

A. Reach is total views, while Impressions is unique users
B. Reach is the number of unique people who saw the ad, while Impressions is the total number of times the ad was shown
C. Reach measures clicks, while Impressions measures sales
D. There is no difference; they are the same metric in Facebook Ads

💡 Lời giải chi tiết:

Reach counts unique individuals, whereas Impressions count every time the ad appears on a screen, even if seen multiple times by the same person. Kết luận Lý giải: Reach is the number of unique people who saw the ad, while Impressions is the total number of times the ad was shown

Câu 19: What does 'Frequency' represent in an ad campaign report?

A. The number of days since the campaign started
B. The average number of times each person saw your ad
C. How often the ad was clicked per hour
D. The total number of ad sets within a campaign

💡 Lời giải chi tiết:

Frequency is calculated as Impressions divided by Reach, indicating how many times, on average, a unique user has seen an ad. Kết luận Lý giải: The average number of times each person saw your ad

Câu 20: What was 'Instant Experience' formerly known as on the Facebook platform?

A. Canvas
B. Power Editor
C. Sponsored Story
D. Carousel

💡 Lời giải chi tiết:

Instant Experience is the rebranded name for Canvas ads, which are full-screen, mobile-optimized ad experiences. Kết luận Lý giải: Canvas

Câu 21: In digital marketing strategy, what is the core purpose of 'Retargeting' on Facebook?

A. To find completely new audiences who have never heard of the brand
B. To show ads to people who have already interacted with the brand's website or app
C. To block competitors from seeing your ad content
D. To change the target location of a campaign halfway through its duration

💡 Lời giải chi tiết:

Retargeting allows marketers to re-engage users who have previously shown interest by visiting their site or engaging with their content. Kết luận Lý giải: To show ads to people who have already interacted with the brand's website or app

Câu 22: What happens when a Facebook ad account reaches its 'Billing Threshold'?

A. The ads are automatically paused for 24 hours
B. The primary payment method is charged for the current balance
C. The account is permanently disabled for security reasons
D. The daily budget is automatically doubled

💡 Lời giải chi tiết:

The billing threshold is a specific amount spent that triggers an automatic charge to the advertiser's payment method. Kết luận Lý giải: The primary payment method is charged for the current balance

Câu 23: What is the recommended aspect ratio for video ads intended for 'Facebook Reels' and 'Stories'?

A. 16:9 (Horizontal)
B. 1:1 (Square)
C. 9:16 (Vertical)
D. 4:3 (Standard)

💡 Lời giải chi tiết:

Reels and Stories are full-screen mobile formats that require a 9:16 vertical aspect ratio for the best user experience. Kết luận Lý giải: 9:16 (Vertical)

Câu 24: What is a common negative consequence of 'Audience Overlap' between two ad sets in the same account?

A. One ad set will be deleted by Facebook automatically
B. The ad sets may compete against each other, leading to higher costs and under-delivery
C. Facebook will merge the two ad sets into a single campaign objective
D. The ad sets will share the same daily budget by default

💡 Lời giải chi tiết:

When audiences overlap significantly, the ad sets enter the same auction and compete, which can increase the cost per result. Kết luận Lý giải: The ad sets may compete against each other, leading to higher costs and under-delivery

Câu 25: When conducting an 'A/B Test' on Facebook, what is the best practice for variables?

A. Change as many variables as possible to see what happens
B. Change only one variable (like creative or audience) to accurately measure its impact
C. Use different currencies for each test version
D. Test only on weekends to get the best data

💡 Lời giải chi tiết:

Effective A/B testing requires isolating a single variable to determine exactly which change caused the difference in performance. Kết luận Lý giải: Change only one variable (like creative or audience) to accurately measure its impact

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