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Câu 1: What is the primary function of the 'Meta Pixel' installed on a website?

Câu 2: Which tool allows advertisers to send web events directly from their server to Meta to improve data reliability?

Câu 3: In the context of 'Advantage+ Shopping Campaigns', what is a major benefit of using this specific campaign type?

Câu 4: When creating a 'Lookalike Audience', what does a 1 percent size represent compared to a 10 percent size?

Câu 5: Which metric is calculated by dividing the total number of clicks by the total number of impressions?

Câu 6: What happens during the 'Learning Phase' of a Meta ad set?

Câu 7: How many optimization events are typically required within a seven-day period for an ad set to exit the 'Learning Phase'?

Câu 8: Which campaign objective is most suitable for a business that wants to find new customers to fill out a form on Facebook?

Câu 9: What is the purpose of 'Advantage Campaign Budget' (formerly known as CBO)?

Câu 10: In the Meta ad auction, 'Total Value' is determined by which three factors?

Câu 11: Which metric indicates the average number of times each person saw your ad?

Câu 12: What does 'ROAS' stand for in Facebook Marketing analytics?

Câu 13: Which ad format allows users to open a mobile-only, full-screen, interactive landing page within Facebook?

Câu 14: In Meta's attribution settings, what is the default window for tracking conversions?

Câu 15: What is 'Creative Fatigue' in a Facebook ad campaign?

Câu 16: Which tool would you use to manage all your Facebook Pages, Instagram accounts, and ad accounts in one centralized place?

Câu 17: What is the primary goal of the 'Awareness' campaign objective?

Câu 18: When using 'Advantage+ Placements', where will your ads be shown?

Câu 19: Which targeting option allows you to reach people who have already visited your website?

Câu 20: What does 'ThruPlay' optimize for in a video ad campaign?

Câu 21: Which bidding strategy aims to get the most results for your budget without a specific cost limit?

Câu 22: How does 'Advantage+ Audience' differ from traditional manual targeting?

Câu 23: Which of these is a requirement for running 'Advantage+ Catalog Ads' (formerly Dynamic Ads)?

Câu 24: If an advertiser wants to test two different headlines to see which performs better, which feature should they use?

Câu 25: What is the primary advantage of 'Broad Targeting' (leaving interests and behaviors blank)?