Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 5
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Câu 1:
Which level in the Meta Ads Manager hierarchy is primarily used to define targeting, placements, and scheduling?
💡 Lời giải chi tiết:
According to the Meta Business Help Center, targeting, budget, schedule, and placements are configured at the ad set level. Kết luận Lý giải: Ad Set
Câu 2:
What is the primary function of the Meta Pixel in a marketing campaign?
💡 Lời giải chi tiết:
The Meta Pixel is a piece of code that tracks user interactions on a website to help advertisers measure results and build audiences. Kết luận Lý giải: To track visitor actions on a website for optimization and retargeting
Câu 3:
Which campaign objective should be chosen if the primary goal is to find people likely to purchase a product on a website?
💡 Lời giải chi tiết:
Under the current ODAX (Outcome-Driven Ad Experiences) structure, the Sales objective is optimized for conversions like purchases and catalog sales. Kết luận Lý giải: Sales
Câu 4:
What does the 'Learning Phase' in Meta Ads represent?
💡 Lời giải chi tiết:
The learning phase is the period when the Meta delivery system gathers data to optimize ad performance based on the chosen objective. Kết luận Lý giải: The period when the delivery system explores the best way to deliver an ad set
Câu 5:
In Meta advertising, what is a 'Lookalike Audience'?
💡 Lời giải chi tiết:
Lookalike Audiences allow advertisers to reach new people who share similar traits with their most valuable existing customers. Kết luận Lý giải: A group of people who have similar characteristics to an existing Custom Audience
Câu 6:
What is the recommended number of conversions per week for an ad set to exit the 'Learning Phase'?
💡 Lời giải chi tiết:
Meta states that an ad set typically needs about 50 conversion events within a 7-day period to stabilize its performance. Kết luận Lý giải: Approximately 50 conversions
Câu 7:
Which tool allows advertisers to test different versions of ads to see which one performs best?
💡 Lời giải chi tiết:
A/B Testing in Ads Manager allows for a controlled experiment to compare the performance of different variables like creative or audience. Kết luận Lý giải: A/B Testing
Câu 8:
Which feature automatically distributes a campaign budget across its ad sets to find the best performing opportunities?
💡 Lời giải chi tiết:
Advantage Campaign Budget (formerly CBO) manages the campaign budget at the campaign level to optimize results across all ad sets. Kết luận Lý giải: Advantage Campaign Budget
Câu 9:
What is the main benefit of using 'Advantage+ Placements'?
💡 Lời giải chi tiết:
Advantage+ Placements allow the delivery system to use all available placements across Facebook, Instagram, and Messenger to maximize results. Kết luận Lý giải: It gives Meta the flexibility to show ads where they are likely to perform best
Câu 10:
Which ad format is best suited for showcasing multiple products within a single ad unit?
💡 Lời giải chi tiết:
The carousel format allows for up to 10 images or videos within a single ad, each with its own link, making it ideal for multiple products. Kết luận Lý giải: Carousel
Câu 11:
What does the 'ROAS' metric stand for in Facebook Marketing reports?
💡 Lời giải chi tiết:
ROAS (Return on Ad Spend) measures the amount of revenue a business earns for every dollar spent on advertising. Kết luận Lý giải: Return on Ad Spend
Câu 12:
If an advertiser wants to increase the number of people who see their ad as many times as possible, which objective should they use?
💡 Lời giải chi tiết:
The Awareness objective is designed to maximize the reach and recall of an ad among the target audience. Kết luận Lý giải: Awareness
Câu 13:
Which targeting option is used to reach people who have interacted with a business's Facebook Page or Instagram profile?
💡 Lời giải chi tiết:
Custom Audiences allow advertisers to find their existing audiences among people who have interacted with their business on Meta platforms. Kết luận Lý giải: Custom Audience
Câu 14:
What is the purpose of 'Frequency' in Meta ad reporting?
💡 Lời giải chi tiết:
Frequency is a metric that calculates the average number of times each unique person has seen an ad over a specific period. Kết luận Lý giải: The average number of times each person saw an ad
Câu 15:
Which Meta tool provides information about which events are being received from the Pixel or Conversions API?
💡 Lời giải chi tiết:
Events Manager is the hub used to set up, manage, and troubleshoot data sources like the Meta Pixel and Conversions API. Kết luận Lý giải: Events Manager
Câu 16:
What is 'Ad Fatigue' in the context of Facebook Marketing?
💡 Lời giải chi tiết:
Ad fatigue occurs when an audience sees the same creative too frequently, leading to a decrease in engagement and an increase in costs. Kết luận Lý giải: When performance declines because the audience has seen the ad too many times
Câu 17:
Which bidding strategy aims to keep the average cost per result below a certain amount specified by the advertiser?
💡 Lời giải chi tiết:
A Cost Cap bid strategy allows advertisers to provide a maximum average cost they are willing to pay for a result. Kết luận Lý giải: Cost Cap
Câu 18:
Which attribution setting is the default for most Meta ad campaigns?
💡 Lời giải chi tiết:
By default, Meta attributes conversions that happen within 7 days of a click or 1 day of a view to the ad campaign. Kết luận Lý giải: 7-day click and 1-day view
Câu 19:
What is the primary benefit of the 'Lead Ads' format?
💡 Lời giải chi tiết:
Lead Ads use instant forms to collect user information directly within the app, reducing friction and increasing conversion rates. Kết luận Lý giải: It allows users to submit their contact information without leaving Facebook or Instagram
Câu 20:
Which component of the Meta Ad Auction is based on the likelihood that a person will take the desired action after seeing an ad?
💡 Lời giải chi tiết:
The total value in an ad auction is determined by the bid, ad quality, and the estimated action rates for the specific user. Kết luận Lý giải: Estimated Action Rates
Câu 21:
Which tool is specifically designed to help businesses manage their organic and paid activities across Facebook and Instagram in one place?
💡 Lời giải chi tiết:
Meta Business Suite is a centralized tool for businesses to manage their presence, content, and messaging across Facebook and Instagram. Kết luận Lý giải: Meta Business Suite
Câu 22:
What happens when there is high 'Audience Overlap' between two ad sets in the same account?
💡 Lời giải chi tiết:
Audience overlap occurs when ad sets from the same advertiser target the same people, potentially driving up costs due to internal competition. Kết luận Lý giải: The ad sets may compete against each other in the auction, leading to higher costs
Câu 23:
Which objective should be used to encourage people to install a mobile application?
💡 Lời giải chi tiết:
The App Promotion objective is specifically designed to drive app installs and app events. Kết luận Lý giải: App Promotion
Câu 24:
What is an 'Instant Experience' in Meta advertising?
💡 Lời giải chi tiết:
Instant Experience (formerly Canvas) provides a fast-loading, full-screen mobile destination for ads on Facebook and Instagram. Kết luận Lý giải: A type of ad that loads a full-screen, mobile-optimized experience within the app
Câu 25:
Which metric helps determine the cost of every 1,000 impressions on an ad?
💡 Lời giải chi tiết:
CPM (Cost Per Mille) is the standard metric used to measure the cost of 1,000 impressions on an advertising platform. Kết luận Lý giải: CPM
