Trắc nghiệm Facebook Marketing Tiếng Anh online - Chương 6
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Câu 1:
What is the primary purpose of using Meta's 'Custom Audiences' from a customer list?
💡 Lời giải chi tiết:
According to Meta's official documentation, Custom Audiences allow advertisers to find their existing customers among people on Meta technologies using data like email addresses or phone numbers. Kết luận Lý giải: To re-engage existing customers using business-owned data
Câu 2:
When creating a 'Lookalike Audience', what does a 1% audience size signify compared to a 10% size?
💡 Lời giải chi tiết:
A 1% Lookalike Audience consists of the people who are most similar to the seed source, whereas higher percentages increase reach but decrease similarity. Kết luận Lý giải: It includes the people who most closely match the source audience
Câu 3:
Why is the 'Conversions API' (CAPI) considered a necessary complement to the Meta Pixel?
💡 Lời giải chi tiết:
The Conversions API creates a direct connection between marketing data from a server and Meta to improve data reliability and overcome browser-based limitations. Kết luận Lý giải: It allows data to be sent directly from the server to Meta
Câu 4:
Which feature automatically distributes a campaign budget across all ad sets to achieve the best overall results?
💡 Lời giải chi tiết:
Advantage Campaign Budget (formerly Campaign Budget Optimization) manages your campaign budget across ad sets to get more results for your spend. Kết luận Lý giải: Advantage Campaign Budget
Câu 5:
What is the standard 'Attribution Window' setting for most new Meta ad accounts?
💡 Lời giải chi tiết:
Since the iOS 14 updates, Meta has shifted the default attribution setting to 7-day click and 1-day view to track conversions accurately. Kết luận Lý giải: 7-day click and 1-day view
Câu 6:
How many conversion events are typically required per ad set within a 7-day period to exit the 'Learning Phase'?
💡 Lời giải chi tiết:
Meta states that ad sets generally need about 50 conversion events in a week to stabilize delivery and exit the learning phase. Kết luận Lý giải: Around 50 conversions
Câu 7:
In the Meta Ad Auction, what does 'Estimated Action Rates' represent?
💡 Lời giải chi tiết:
Estimated Action Rates reflect how likely Meta believes a person is to perform the action required to achieve the advertiser's chosen outcome. Kết luận Lý giải: How likely a person is to complete the desired optimization goal
Câu 8:
What is the likely consequence of high 'Audience Overlap' between two ad sets in the same account?
💡 Lời giải chi tiết:
When ad sets from the same advertiser target similar audiences, they may end up in the same auction, causing 'auction overlap' and delivery inefficiency. Kết luận Lý giải: Inefficient delivery as ad sets compete against each other
Câu 9:
Which of these is a 'Standard Event' that can be tracked using the Meta Pixel?
💡 Lời giải chi tiết:
Standard events are predefined actions that Meta recognizes and supports across ad products, such as Add to Cart, Purchase, or Lead. Kết luận Lý giải: Add to Cart
Câu 10:
What does the 'Frequency' metric in Meta Ads Manager indicate?
💡 Lời giải chi tiết:
Frequency is an average showing how many times each unique person reached by your campaign saw your ad over a specific time period. Kết luận Lý giải: The average number of times each person saw your ad
Câu 11:
How is 'ROAS' (Return on Ad Spend) calculated in Meta reporting?
💡 Lời giải chi tiết:
ROAS is the ratio of gross revenue generated from an ad campaign to the amount of money spent on that campaign. Kết luận Lý giải: Total Revenue divided by Total Ad Spend
Câu 12:
What is the benefit of using 'Dynamic Creative' in an ad set?
💡 Lời giải chi tiết:
Dynamic Creative takes multiple ad components (images, videos, titles) and explores the best combinations for different audiences. Kết luận Lý giải: It tests different combinations of assets to find the best performing one
Câu 13:
In an 'A/B Test' on Facebook, why is it important to only change one variable at a time?
💡 Lời giải chi tiết:
Changing only one variable (like creative or audience) ensures that the results of the A/B test clearly identify what influenced the performance. Kết luận Lý giải: To isolate the exact cause of any difference in performance
Câu 14:
What is 'Broad Targeting' in the context of Facebook Ads?
💡 Lời giải chi tiết:
Broad targeting relies on Meta's delivery system to find the best people for your ad without specifying interests or behaviors. Kết luận Lý giải: Targeting based only on location, age, and gender with no interests
Câu 15:
Which factor is included in Meta's calculation of 'Ad Quality'?
💡 Lời giải chi tiết:
Ad quality is determined by various signals including feedback from people (hiding or reporting ads) and assessments of low-quality attributes. Kết luận Lý giải: Feedback from people viewing or hiding the ad
Câu 16:
What is the primary reason to use 'Exclusions' in audience targeting?
💡 Lời giải chi tiết:
Exclusions help improve efficiency by ensuring you are not spending money to show ads to people who have already completed the desired action. Kết luận Lý giải: To prevent people who already converted from seeing the same ad
Câu 17:
What does 'Vertical Scaling' refer to in Facebook ad optimization?
💡 Lời giải chi tiết:
Vertical scaling involves increasing the budget on an ad set or campaign that is already performing well to get more of those results. Kết luận Lý giải: Increasing the budget of an existing high-performing ad set
Câu 18:
Which audience type is most suitable for 'Retargeting' people who visited a specific product page?
💡 Lời giải chi tiết:
Website Custom Audiences allow you to target people based on specific actions they took on your site, as tracked by the Meta Pixel. Kết luận Lý giải: Website Custom Audience
Câu 19:
Which feature in Meta Ads Manager allows you to see performance data by 'Age', 'Gender', or 'Placement'?
💡 Lời giải chi tiết:
The Breakdown tool allows you to see more detailed information about your ad performance based on time, delivery, or action. Kết luận Lý giải: Breakdowns
Câu 20:
What is the difference between 'Reach' and 'Impressions'?
💡 Lời giải chi tiết:
Reach counts how many unique individuals saw your ad, while Impressions counts every time the ad was displayed on screen. Kết luận Lý giải: Reach is unique people; Impressions is the total number of times shown
Câu 21:
What is a common sign of 'Creative Fatigue' in a Facebook ad campaign?
💡 Lời giải chi tiết:
Creative fatigue occurs when people see the same ad too many times, leading to a drop in engagement and an increase in costs. Kết luận Lý giải: The Click-Through Rate (CTR) starts to decrease significantly
Câu 22:
What is the primary focus of 'Advantage+ Shopping Campaigns'?
💡 Lời giải chi tiết:
Advantage+ shopping campaigns use AI to automate the creative, targeting, and placement process specifically for e-commerce performance. Kết luận Lý giải: Using automation to simplify the campaign and drive performance
Câu 23:
In Conversions API, what does 'Event Match Quality' measure?
💡 Lời giải chi tiết:
Event Match Quality indicates how well the customer information sent from your server matches with people on Meta's platforms. Kết luận Lý giải: How effectively server data matches with Meta user accounts
Câu 24:
Why might 'Cost per Result' fluctuate during the Learning Phase?
💡 Lời giải chi tiết:
During the learning phase, Meta's system is exploring the best ways to deliver your ad set, which naturally causes performance variations. Kết luận Lý giải: Because the delivery system is testing different opportunities
Câu 25:
What does 'Offline Conversions' allow a business to track?
💡 Lời giải chi tiết:
Offline Conversions help you see how your ads on Meta technologies lead to real-world outcomes like in-store purchases. Kết luận Lý giải: Transactions that occur in a physical store or over the phone
