Quay lại danh mục Trắc nghiệm Marketing Quốc tế Tiếng Anh

Trắc nghiệm Marketing quốc tế Tiếng Anh có đáp án - Chương 5

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Câu 1: Which entry mode is characterized by the least amount of commitment, risk, and control for a firm entering a foreign market?

Câu 2: In the context of global market entry, what is the primary difference between licensing and franchising?

Câu 3: Which entry strategy involves a firm hiring a local manufacturer to produce its products while the firm retains responsibility for marketing and distribution?

Câu 4: 'Turnkey project' is most commonly used in which type of industry?

Câu 5: Which of the following is a major disadvantage of a Wholly Owned Subsidiary (WOS)?

Câu 6: What is the term for an entry strategy where a firm with no international experience uses the overseas distribution network of another firm?

Câu 7: According to the 'Uppsala Model' of internationalization, firms tend to enter foreign markets based on which factor?

Câu 8: Which entry mode allows a firm to acquire local market knowledge quickly while sharing costs and risks with a local partner?

Câu 9: What is a primary risk associated with licensing in international marketing?

Câu 10: 'Greenfield investment' refers to which of the following?

Câu 11: What is the defining characteristic of 'Born Global' firms?

Câu 12: In which entry mode does the international firm provide the 'know-how' and personnel to manage a local business for a fee, without owning equity?

Câu 13: Which factor is an 'Internal' driver for a firm to choose an equity-based entry mode (like FDI) over a non-equity mode (like exporting)?

Câu 14: What is a common benefit of an 'Acquisition' compared to a 'Greenfield' investment?

Câu 15: What is the primary role of an 'Export Management Company' (EMC)?

Câu 16: Which entry mode is most appropriate when a firm wants to test a foreign market with minimal financial exposure?

Câu 17: Under which condition is 'Direct Exporting' usually preferred over 'Indirect Exporting'?

Câu 18: In a 'Master Franchising' agreement, what is the role of the master franchisee?

Câu 19: Which of the following describes 'Transaction Cost Economics' (TCE) in the context of market entry?

Câu 20: What is a 'Strategic Alliance'?

Câu 21: 'Brownfield' investment is best described as:

Câu 22: What is the primary motive for a 'Cross-licensing' agreement between two technology firms?

Câu 23: When a firm enters a market early to establish brand loyalty and preempt rivals, it is seeking:

Câu 24: Which entry mode is most likely to be chosen when the host country has very high import tariffs?

Câu 25: What does 'Resource-Based View' (RBV) suggest about market entry?