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Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 4

Trắc nghiệm Quản trị Marketing Tiếng Anh có đáp án - Chương 4

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Câu 1: A Marketing Information System (MIS) begins and ends with which group of people?

Câu 2: According to the marketing research process, what is the immediate step after defining the problem and research objectives?

Câu 3: A company wants to test the hypothesis that a new packaging design will increase sales. Which research approach is the most appropriate for establishing a cause-and-effect relationship?

Câu 4: A researcher for a luxury car brand lives with a wealthy family for a month to understand their lifestyle and unstated desires related to transportation. This is an example of what type of research?

Câu 5: What is the main advantage of using secondary data over primary data in marketing research?

Câu 6: In questionnaire design, a question that asks 'On a scale of 1 to 7, where 1 is 'Strongly Disagree' and 7 is 'Strongly Agree', please rate your satisfaction with our customer service' is an example of a:

Câu 7: A sampling plan requires three decisions: the sampling unit, the sample size, and the ______.

Câu 8: A researcher divides the population into mutually exclusive groups, such as age brackets, and then draws a random sample from each group. This technique is called:

Câu 9: The component of a Marketing Information System that provides everyday information about developments in the marketing environment is the:

Câu 10: A question on a survey asks, 'Why don't you like using our competitor's product?' What is the primary flaw with this question?

Câu 11: What is the primary purpose of a marketing dashboard?

Câu 12: A research firm gathers 6 to 10 people to discuss a product concept under the guidance of a trained moderator. This is an example of:

Câu 13: Which of the following is an example of a non-probability sampling method?

Câu 14: A key disadvantage of online surveys is that:

Câu 15: The internal records system of an MIS primarily supplies what kind of information?

Câu 16: Which type of research aims to shed light on the real nature of a problem and to suggest hypotheses or new ideas, often conducted when the researcher knows very little about the issue?

Câu 17: A 'mystery shopper' hired to report on the quality of a store's service is a form of which research approach?

Câu 18: The Marketing Decision Support System (MDSS) is best described as:

Câu 19: What type of question allows respondents to answer in their own words?

Câu 20: When a research finding can be generalized to the whole population, the research is said to have high:

Câu 21: A large national retailer analyzes terabytes of sales transaction data, website clickstreams, and social media content to uncover hidden patterns in customer behavior. This practice is best known as:

Câu 22: Which data collection method generally offers the most control over the interview process and allows for clarification of complex questions, but is also the most expensive?

Câu 23: What is a major risk associated with making marketing decisions based solely on a company's internal sales data?

Câu 24: A marketing researcher is concerned that the results of her study are consistent and repeatable. This researcher is focused on the concept of:

Câu 25: Marketing metrics used to assess the effectiveness of marketing activities can be broadly categorized into external metrics and ______.