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Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 11

Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 11

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 11 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which marketing term refers to a clear statement that explains how a product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from this brand instead of competitors?

Câu 2: During a marketing campaign, the creative team discusses the necessity of an element that prompts immediate response or encourages an immediate sale, such as 'Click Here' or 'Buy Now'. What is this element called?

Câu 3: In web analytics and digital marketing, what term is used to describe the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 4: cosmetics brand partners with a popular lifestyle vlogger who has a massive and engaged following on social media to promote their new skincare line. This strategy is best described as what?

Câu 5: When a company divides its overall market into smaller, distinct groups of buyers based on shared characteristics like age, income, personality, or behavior, what process is it performing?

Câu 6: Which digital marketing practice focuses on increasing the organic, non-paid visibility and ranking of a website on search engine results pages?

Câu 7: subscription-based software company implements a customer loyalty program and personalized support to lower churn and keep existing clients. What is the primary focus of this initiative?

Câu 8: To evaluate the success of their latest social media campaign, the marketing manager tracks specific, measurable values such as click-through rate, engagement rate, and cost per acquisition. What are these metrics called?

Câu 9: What term represents the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 10: marketing research firm gathers a diverse group of eight to twelve consumers in a room to discuss their opinions, perceptions, and attitudes toward a new beverage concept. What is this research method?

Câu 11: When a company launches a major new product or undergoes a merger, its PR department sends a formal, written communication to journalists and media outlets to secure news coverage. What is this document?

Câu 12: Before approving the budget for the upcoming digital ad campaign, the Chief Financial Officer asks for the ratio of net profit to the total cost of the campaign. What metric is the CFO requesting?

Câu 13: Instead of targeting the entire footwear market, a startup decides to sell high-end, waterproof, vegan running shoes designed specifically for trail runners. What type of market is this startup targeting?

Câu 14: An online education platform offers a free e-book on digital marketing in exchange for visitors' names and email addresses. What marketing process is this platform executing?

Câu 15: To optimize their email newsletter, a marketing team sends two versions of the same email to different segments of their subscriber list—one with a blue button and one with a red button—to see which performs better. What is this method called?

Câu 16: What term describes the complete sequence of experiences and interactions that a customer goes through from the initial awareness stage, through consideration, to purchase and post-purchase loyalty?

Câu 17: In a popular action movie, the lead character is prominently shown driving a specific brand of electric car and using a specific smartphone. What type of promotional strategy is this?

Câu 18: When a marketing team analyzes census data to categorize potential buyers by age, gender, income level, education, and occupation, what type of customer data are they focusing on?

Câu 19: company releases a humorous, highly creative short video on TikTok that users share so rapidly and widely that it gains millions of organic views in a weekend. What type of marketing is this?

Câu 20: An independent tech blogger writes reviews of gadgets and includes special tracking links; if a reader clicks the link and buys the product, the blogger earns a commission. What is this marketing model called?

Câu 21: What is the term for a customer's strong commitment to repeatedly repurchase or continue using a specific brand's products, despite competitors' efforts to lure them away?

Câu 22: In customer-centric marketing, what term is used to refer to a specific, persistent problem or challenge that prospective customers are experiencing in the marketplace, which your product aims to solve?

Câu 23: An e-commerce website displays real-time notifications of recent purchases, detailed customer testimonials, and star ratings on its homepage to influence new visitors. What psychological phenomenon are they leveraging?

Câu 24: What marketing strategy focuses on providing a seamless, integrated, and consistent shopping experience across all user channels, whether online from a mobile device, on a laptop, or in a brick-and-mortar store?

Câu 25: If an online store receives 1,000 visitors in a day and 50 of them make a purchase, what metric, calculated as five percent, represents the proportion of visitors who completed the desired action?