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Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 13

Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 13

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 13 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: When launching a new campaign, segmenting your audience based on their lifestyle, values, and personality traits is known as analyzing what?

Câu 2: What is the term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 3: Which term describes a specialized and focused portion of a broader market that a company specializes in serving?

Câu 4: In digital marketing communication, what is the term used to describe a prompt on a website that encourages the user to take a specific, immediate step, such as 'Buy Now' or 'Sign Up'?

Câu 5: What is the official written statement sent to the media to provide information, make an announcement, or serve a public relations purpose?

Câu 6: Which communication process involves identifying, researching, and contacting individuals who have a high social media following to promote a brand or product?

Câu 7: What marketing strategy is focused on increasing sales of existing products in existing markets to gain a higher market share?

Câu 8: In website analytics, what term represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site?

Câu 9: What is the systematic process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine?

Câu 10: What is the primary marketing term for the activities and strategies a business uses to keep its existing clients over a long-term period?

Câu 11: Which marketing technique relies on social media networks and word-of-mouth to increase brand awareness through self-replicating processes, similar to the spread of a pathogen?

Câu 12: What is the term for the unique factor or benefit that distinguishes a product or service from its competitors in the eyes of the consumer?

Câu 13: Which metric calculates the percentage of total website visitors who successfully complete a desired action, such as purchasing a product or subscribing to a newsletter?

Câu 14: Which unconventional marketing strategy uses high-energy, low-cost, and highly creative tactics in public spaces to capture maximum attention and generate buzz?

Câu 15: What is the term for a consumer's positive association with a particular product or service, demonstrated by their consistent repurchase of that brand over competitors?

Câu 16: What is the specific group of consumers at whom a company aims its products, services, and marketing efforts?

Câu 17: What is the term for an advertising technique where brands pay to have their products subtly featured in movies, television shows, or other media?

Câu 18: What is the term for a pre-packaged set of promotional materials, including photos, product details, and company history, distributed to journalists to assist them in writing about a brand?

Câu 19: What is the informal, natural communication method where satisfied customers recommend a product or service to their friends, family, and peers?

Câu 20: What is the practice of dividing a broad customer base into sub-groups based on shared characteristics, such as age, income, behavior, or interests?

Câu 21: What term is used to describe the collection of media materials, such as brochures, flyers, white papers, and catalogs, used to support the sales and marketing of a product?

Câu 22: Which communication discipline focuses on building and maintaining a positive public image for an organization, executive, or brand among its stakeholders?

Câu 23: What metric measures the ratio of users who click on a specific link or online advertisement to the total number of users who view the page, email, or advertisement?

Câu 24: What is the marketing term for the process of identifying, attracting, and nurturing potential customers who have shown interest in your product or service?

Câu 25: What term describes a marketing phenomenon where highly satisfied customers actively support and recommend a brand to others, essentially acting as unpaid spokespeople?