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Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 12

Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 12

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 12 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When designing a campaign, a marketer must divide the diverse target audience into smaller, homogeneous groups based on shared characteristics. Which communication term refers to this process?

Câu 2: During the creative pitch, the copywriter presented a short, memorable phrase designed to sum up the brand's core value proposition across all media channels. What is this communication element called?

Câu 3: To build trust with tech-savvy consumers, the agency recommended collaborating with respected industry experts who can authentically review the product online. What communication strategy does this represent?

Câu 4: retail brand sends customized promotional emails and SMS discount codes directly to registered loyalty members. Which communication method best describes this practice?

Câu 5: After launching an innovative eco-friendly packaging solution, a startup received positive coverage in several national newspapers without paying for the articles. What communication term describes this unpaid exposure?

Câu 6: The marketing department needs to formally announce the acquisition of a rival firm to the media. What communication document should they prepare and distribute?

Câu 7: During the quarterly review, the Chief Marketing Officer emphasized the need to measure how easily target consumers can recall and recognize the brand logo in crowded retail environments. What key metric is being evaluated?

Câu 8: An account executive has exactly two minutes to present the core value of their new software solution to a potential investor in the hallway. What type of communication is this?

Câu 9: global brand ensures that its television ads, social media posts, in-store displays, and email newsletters all deliver the exact same brand message. Which communication concept does this display?

Câu 10: company created an amusing short video that users voluntarily shared millions of times on social media within 24 hours. What type of communication campaign is this?

Câu 11: local bank pays the stadium fee to have its name displayed prominently on the shirts of the city's football team. What marketing communication activity is this?

Câu 12: To understand customer satisfaction after a purchase, the marketing team emailed a structured list of questions to recent buyers. What communication tool did they use?

Câu 13: small coffee shop painted creative, temporary chalk art on public pavements to direct commuters to their new storefront. What communication tactic is this?

Câu 14: After running the exact same video advertisement for three months, the marketing team noticed a sharp decline in click-through rates and an increase in negative user comments. What communication phenomenon is occurring here?

Câu 15: software firm regularly publishes free, educational blog posts and downloadable guides to help small business owners manage their finances. What communication approach are they utilizing?

Câu 16: When communicating with prospective buyers, the sales team must highlight the one specific feature that makes their product superior to all competitors. What is this core message element called?

Câu 17: At the end of a promotional email, the phrase 'Click here to claim your 20 percent discount' is placed inside a bright blue button. What is this communication element called?

Câu 18: consumer buys a new blender, loves its performance, and enthusiastically recommends it to five close friends over dinner. What form of organic marketing communication is this?

Câu 19: Following a product safety concern, the corporate communication team immediately scheduled press interviews to explain their recall process and reassure the public. What department is primarily responsible for managing this communication?

Câu 20: B2B software vendor publishes a document detailing how a specific client increased their sales by 40 percent after implementing their customer relation system. What communication asset is this?

Câu 21: Before the design agency began working on the new visual assets, the brand manager delivered a document outlining the project goals, target demographics, and brand guidelines. What is this document called?

Câu 22: Whether writing a tweet, drafting an email, or scriptwriting a video ad, a luxury fashion house always maintains a sophisticated, elegant, and refined tone. What is this consistent communication style called?

Câu 23: manufacturing company focuses its marketing communication entirely on purchasing managers and corporate executives at other manufacturing firms. What type of marketing communication is this?

Câu 24: On their homepage, a web design agency displays a short quote from a prominent client praising their speed and professionalism. What communication element is this?

Câu 25: Before launching a new beverage, the agency gathered eight target consumers in a room with a moderator to openly discuss their thoughts on the packaging design. What communication research method is this?