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Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 15

Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 15

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 15 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which marketing term refers to the percentage of website visitors who complete a desired goal out of the total number of visitors?

Câu 2: What is the term for dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics?

Câu 3: Which communication term describes unpaid, organic promotion where satisfied customers tell others about their positive experiences with a brand?

Câu 4: What term represents the projected total revenue a business can expect to earn from a single customer throughout their entire relationship with the company?

Câu 5: What is the term for paid advertising that is designed to blend in seamlessly with the editorial content and format of the platform where it is published?

Câu 6: Which marketing strategy focuses on attracting potential clients by creating valuable content and experiences tailored to them, rather than interrupting them with outbound messages?

Câu 7: What is the term for an instruction or prompt on a website, email, or advertisement that encourages the audience to take immediate action, such as 'Buy Now' or 'Sign Up'?

Câu 8: Which performance-based marketing system involves paying third-party publishers or partners a commission for driving traffic or sales to your business?

Câu 9: What term refers to a specialized, well-defined segment of the market for a particular product or service, often with distinct and specific needs?

Câu 10: Which term describes the commercial value and premium that a company generates from a brand name compared to a generic equivalent?

Câu 11: What is the official term for a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy?

Câu 12: Which digital marketing metric measures the ratio of users who click on a specific link to the total number of users who view a page, email, or advertisement?

Câu 13: What psychological and marketing concept refers to the phenomenon where consumers mimic the behavior of others, often leveraged through online reviews and testimonials?

Câu 14: What is the term for the total cost associated with convincing a prospective customer to buy a product or service, including all marketing and sales expenses?

Câu 15: Which digital marketing metric represents the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 16: What is the term for a promotion technique where a brand pays to have its products or services featured prominently within creative media, such as movies or television shows?

Câu 17: What is the professional title of a person who writes promotional texts, scripts, and advertisements designed to persuade audiences to take action?

Câu 18: Which term refers to the activities and strategies a company uses to prevent customer defection and encourage repeat business over the long term?

Câu 19: What marketing strategy focuses on using key brand advocates, who have a dedicated and active social media following, to drive brand messages to the larger market?

Câu 20: What is the term for the process of gaining website traffic and visibility from search engines through both paid advertisements and unpaid, organic optimization?

Câu 21: What term refers to the extent to which consumers are familiar with the distinctive qualities, image, or name of a particular brand?

Câu 22: What term describes the physical location, checkout counter, or digital checkout page where a retail transaction is completed?

Câu 23: What term refers to the marketing process of identifying, attracting, and capturing interest in a product or service in order to develop a pipeline of prospective buyers?

Câu 24: What is the term for the specific group of consumers most likely to want your product or service, towards whom you focus your marketing efforts?

Câu 25: What term refers to statistical data relating to the population and particular groups within it, such as age, gender, income, and education level?