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Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 3

Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 3

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 3 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: In digital marketing communications, which term refers to a prompt on a website that encourages the user to take a specific step, such as 'Sign Up Now' or 'Buy Today'?

Câu 2: When a company communicates its unique benefits and explains why its product is the best choice compared to competitors, it is defining its ________.

Câu 3: During the qualitative research phase, a moderator guides a small, representative group of consumers through a discussion about a new product's features. What is this research method called?

Câu 4: car manufacturer pays a movie production company to have the main character drive their latest electric vehicle in several scenes. Which marketing technique does this describe?

Câu 5: In web analytics, which metric indicates the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site?

Câu 6: Which sales communication method involves contacting potential customers who have not previously expressed interest in the seller's product or service?

Câu 7: company decides to focus its marketing efforts entirely on high-end, organic vegan pet food. This highly specialized, narrow segment of the overall market is known as a ________.

Câu 8: When satisfied customers tell their friends and family about their positive experiences with a brand, they are engaging in which highly trusted form of promotion?

Câu 9: primary goal of our launch campaign is to increase ________, ensuring that our target consumers can easily recognize and recall our brand name.

Câu 10: To officially announce the merger to the public and the media, the corporate communications team drafted and distributed a formal ________.

Câu 11: While acquiring new clients is important, our loyalty program is specifically designed to improve ________ by keeping our existing clients engaged and satisfied.

Câu 12: retail brand decides to temporarily lower prices in its existing markets to attract competitors' customers and sell more of its current products. This strategy is called ________.

Câu 13: Our marketing team is optimizing our website's structure, keywords, and content to rank higher in organic search results without paying for ads. This practice is known as ________.

Câu 14: By partnering with popular content creators who have a dedicated social media following, the skincare brand successfully utilized ________ to drive sales.

Câu 15: The e-commerce team tracks the percentage of website visitors who actually complete a purchase, a crucial metric known as the ________.

Câu 16: When a business categorizes its target audience based on observable characteristics such as age, gender, income, and education level, it is applying ________.

Câu 17: Which marketing function focuses on building and maintaining a positive public image for an organization, rather than directly promoting specific products?

Câu 18: An independent blogger includes customized tracking links to an online store. When readers purchase products through those links, the blogger earns a commission. This model is called ________.

Câu 19: To reach local homeowners directly, a landscaping company sends physical postcards containing seasonal discounts to their home addresses. This is an example of ________.

Câu 20: When consumers repeatedly purchase a specific brand's products over competitors, demonstrating a strong, positive emotional commitment, it represents high ________.

Câu 21: During a phone purchase, the sales representative suggests that the customer buy the deluxe model instead of the basic model because it offers a longer warranty. This technique is called ________.

Câu 22: When an online customer places a laptop in their digital shopping cart, the system automatically suggests compatible accessories like a laptop bag and mouse. This technique is known as ________.

Câu 23: start-up with a limited budget creates a viral, highly unconventional street art campaign that catches people by surprise. This creative, low-cost marketing style is called ________.

Câu 24: The digital marketing team sends out two different versions of an email newsletter, version X with a green button and version Y with a red button, to compare open and click rates. What is this process called?

Câu 25: By offering a free downloadable e-book in exchange for an email address, the company is focusing on ________, which aims to identify and nurture prospective buyers.