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Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 4

Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 4

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp APTIS (Marketing) - Bộ 4 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When a marketing agency presents a new advertising campaign idea to a potential client in hopes of winning their business, this action is known as a ______.

Câu 2: Which term refers to the distinct feature or benefit that sets a product apart from its competitors and is highlighted in marketing messages?

Câu 3: The copywriter added a clear 'Sign Up Now' button to the landing page, which serves as a powerful ______ to drive conversions.

Câu 4: When a famous athlete publicly signs a contract to appear in commercials for a sports drink, the brand is leveraging a celebrity ______.

Câu 5: The digital marketing team measured the percentage of website visitors who actually completed a purchase, which is known as the ______.

Câu 6: To announce the merger of the two retail giants, the public relations department drafted an official ______ to distribute to major media outlets.

Câu 7: Instead of targeting the general public, the organic pet food startup focused its marketing communication on a high-value ______.

Câu 8: Every interaction a consumer has with a brand, whether through an online ad, social media, or in-store customer service, is called a brand ______.

Câu 9: Conducting market research helps marketers identify the customer's ______ so they can position their product as the perfect solution.

Câu 10: The research agency assembled a small, diverse group of consumers for a guided discussion to gather qualitative feedback on the new packaging design, known as a ______.

Câu 11: The primary objective of the company's new webinar series is ______ to identify and nurture prospective business clients.

Câu 12: To maintain consistency across all marketing channels, a company must establish a clear ______ that reflects its personality and values in all written content.

Câu 13: Following a critical product defect, the public relations team immediately engaged in ______ to minimize negative publicity and protect the company's reputation.

Câu 14: Creating high-quality ______ such as how-to guides allows a brand to attract continuous search traffic over a long period without frequent updates.

Câu 15: To appeal to a younger demographic, the traditional financial institution underwent a major ______ by changing its logo, slogan, and colors.

Câu 16: Sales representatives who contact prospective clients by telephone without any prior connection or request are practicing ______.

Câu 17: beauty brand sends free product samples to popular social media creators in hopes of launching a successful ______ campaign.

Câu 18: The software company uses a ______ where users can access basic features for free but must pay a subscription for advanced tools.

Câu 19: Instead of paying for search engine ads, the company focused on improving its SEO to drive ______ traffic to its website.

Câu 20: Before launching the new product, the marketing director conducted a ______ to assess internal strengths and external opportunities.

Câu 21: By offering discounts to existing users who invite their friends, the mobile application established a highly effective ______.

Câu 22: The premium price that consumers are willing to pay for a well-known brand compared to a generic equivalent represents the brand's ______.

Câu 23: While acquiring new users is important, the company shifted its communication budget toward ______ to keep existing clients engaged and loyal.

Câu 24: The metric calculated by dividing the number of users who clicked on an ad by the total number of users who saw it is called the ______.

Câu 25: Categorizing a target audience based on measurable statistics such as age, gender, income, and education level is known as ______.