Quay lại danh mục Từ vựng giao tiếp Tiếng Anh (Marketing)
Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 5

Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 5

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 5 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When pitching a new campaign to stakeholders, which term refers to a brief, persuasive speech used to spark interest in your product or service?

Câu 2: During a budget negotiation meeting, a marketer wants to refer to the profit remaining after subtracting the cost of goods sold from net sales. Which term should they use?

Câu 3: In a digital copywriting workshop, the facilitator emphasizes the need for a compelling directive that encourages immediate response from the audience. What is this element called?

Câu 4: market researcher is explaining the specific characteristics of a target population, such as age, gender, and income level. Which term describes these statistical factors?

Câu 5: During an SEO strategy meeting, the team discusses traffic that arrives at a website naturally through unpaid search engine results. What is the correct term for this?

Câu 6: PR manager is addressing the media to minimize negative publicity following a product recall. What is this communication practice called?

Câu 7: When planning a new product launch, which term describes the comprehensive plan of action that outlines how a company will reach target customers and achieve competitive advantage?

Câu 8: In a sales meeting, the team discusses the percentage of prospective customers who stop doing business with a company over a given period. Which metric is this?

Câu 9: An advertising specialist is evaluating the total number of times a digital advertisement is displayed on user screens, regardless of clicks. What is this metric?

Câu 10: An email marketer wants to describe the percentage of recipients who clicked on one or more links contained in a given email out of the total emails delivered. What is this metric?

Câu 11: brand manager is seeking individuals with a smaller, highly engaged social media following (usually 1,000 to 100,000 followers) to promote a niche product. What is the correct term for these individuals?

Câu 12: During a quarterly review, the CMO requests quantifiable measurements that help the company track progress toward its strategic marketing goals. What are these measurements?

Câu 13: marketing team decides to set a low initial price for a new product to attract a large number of buyers quickly and win a large market share. What is this pricing strategy called?

Câu 14: In a social media marketing report, the team measures the level of interaction (such as likes, comments, and shares) that a piece of content receives relative to the total audience size. What is this metric?

Câu 15: Two well-known brands decide to collaborate on a single, unique product or service to leverage the brand equity of both. What is this marketing tactic called?

Câu 16: In B2B marketing communication, which term refers to the individuals within an organization who have the authority to approve purchases or strategic decisions?

Câu 17: product marketer wants to define the unique feature or benefit that sets their product apart from all competitors and makes it desirable to customers. What is this concept?

Câu 18: CRM specialist is tracking the average total revenue a company can expect from a single customer account throughout their entire relationship. What is this metric?

Câu 19: marketing team preparing for a major trade show needs to design brochures, flyers, and case studies to hand out to prospective clients. What is the collective term for these materials?

Câu 20: When a company decides to completely change its brand image, logo, and messaging to appeal to a new market, what is this strategic process called?

Câu 21: marketer is explaining a strategy that provides customers with a seamless and integrated shopping experience across all channels, from mobile devices to brick-and-mortar stores. What is this strategy?

Câu 22: To evaluate the efficiency of a marketing campaign, the finance director asks for the average expense incurred to convert a single prospect into a paying customer. What is this metric?

Câu 23: digital marketing analyst is comparing two versions of a landing page (Version A and Version B) with one single variable changed to see which one performs better. What is this method called?

Câu 24: When sending cold outreach emails to prospective business partners, what is the term for the percentage of recipients who reply to the communication?

Câu 25: creative agency proposes an unconventional marketing strategy that relies on high-energy, high-impact tactics in public places to generate word-of-mouth buzz on a low budget. What is this called?