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Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 14

Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 14

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 14 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: During a marketing pitch, the presenter emphasizes the unique value that their product offers to customers to distinguish it from competitors. Which term best describes this concept?

Câu 2: When designing a landing page, the team discusses adding a prominent button that encourages users to sign up immediately. What is this element called in marketing communication?

Câu 3: During an analytics review, the marketing manager notes that many visitors leave the website after viewing only one page. What metric are they referring to?

Câu 4: In a brand strategy meeting, the consultant explains that the commercial value derived from consumer perception of the brand name, rather than the product itself, is crucial. What is this value called?

Câu 5: To build authority in the B2B tech sector, the marketing team decides to publish insightful white papers and industry reports. What strategy are they executing?

Câu 6: The digital marketing specialist recommends using paid ads that match the look, feel, and function of the media format in which they appear. What is this technique called?

Câu 7: At the quarterly board meeting, the Chief Marketing Officer expresses concern over the high percentage of subscription customers who cancelled their services over the last three months. What is this percentage called?

Câu 8: The startup founder has a chance meeting with a potential investor and must explain their marketing business idea clearly and concisely in under 60 seconds. What is this brief presentation called?

Câu 9: The team proposes an unconventional, low-cost promotional activity in public spaces to generate maximum buzz for the new product launch. What type of marketing is this?

Câu 10: marketer sets up a campaign to show ads to users who previously visited their website but did not complete a purchase. What is this practice called?

Câu 11: Before launching the campaign, the copywriter reviews a semi-fictional representation of the ideal customer based on data and research. What is this document called?

Câu 12: The social media manager suggests collaborating with individuals who have a dedicated social following to promote the new cosmetics line. What is this form of marketing?

Câu 13: The content strategist is focused on improving the website's visibility on organic search results pages without paying for ads. What is this process called?

Câu 14: To optimize the email open rate, the marketing team sends two versions of the subject line to different segments of their audience to see which performs better. What is this method?

Câu 15: Instead of creating original posts, the social media team gathers high-quality articles from industry sources and shares them with their audience with added commentary. What is this practice called?

Câu 16: During customer interviews, the product marketing manager seeks to identify specific problems or challenges that prospects are experiencing in their daily operations. What are these challenges called?

Câu 17: The marketing director outlines the specific metrics, such as conversion rate and customer acquisition cost, that will be used to measure the success of the campaign. What are these metrics called?

Câu 18: In a customer journey mapping workshop, the facilitator asks the team to list every point of interaction between the customer and the company from discovery to post-purchase. What is each point called?

Câu 19: To grow the user base, the company introduces a program where existing users receive a discount when they invite their friends to join the platform. What marketing strategy is this?

Câu 20: The SEO specialist recommends writing articles on topics that remain continually relevant and do not become outdated quickly. What type of content is this?

Câu 21: During a copywriting workshop, the creative director stresses the importance of maintaining a consistent personality and emotion in all written communications. What is this concept?

Câu 22: marketer designs an automated email sequence to build relationships with potential buyers by providing helpful resources at each stage of their journey. What is this process?

Câu 23: company decides to increase its sales of existing products to its current market segment by aggressive advertising and promotional pricing. What growth strategy is this?

Câu 24: The agency is hiring a specialist whose main responsibility will be writing persuasive texts for advertisements, brochures, and landing pages to drive conversions. What is this role called?

Câu 25: During a marketing review, the manager is pleased to see a high volume of website visitors who arrived via unpaid search engine results. What type of traffic is this?