Quay lại danh mục Từ vựng giao tiếp Tiếng Anh (Marketing)
Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 15

Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 15

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp Tiếng Anh (Marketing) - Bộ 15 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When a marketer describes the unique value their product provides to solve a customer problem and why it is better than competitors, they are defining the product's:

Câu 2: In digital marketing, what term refers to the percentage of visitors who enter a website and then leave rather than continuing to view other pages within the same site?

Câu 3: What term is used in communication to describe an instruction to the audience designed to provoke an immediate response, such as 'Buy Now' or 'Subscribe Today'?

Câu 4: Which metric calculates the total revenue a business can reasonably expect from a single customer account throughout their business relationship?

Câu 5: When a subscription-based software company measures the rate at which customers cancel their subscriptions over a given time period, they are calculating the:

Câu 6: Which marketing research process involves comparing two versions of a webpage or advertisement against each other to determine which one performs better?

Câu 7: What term represents the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 8: Which growth strategy focuses on selling existing products into existing markets to gain a higher market share?

Câu 9: What is the term for a quantifiable measure used to evaluate the success of an organization or of a particular marketing campaign in meeting objectives?

Câu 10: Which marketing methodology attracts customers by creating valuable content and experiences tailored to them, rather than interrupting them with unsolicited ads?

Câu 11: What do we call a small, specialized, and highly defined segment of the population that a company targets with its customized products or services?

Câu 12: What marketing term describes the process of developing and reinforcing relationships with buyers at every stage of the sales funnel through consistent, helpful communication?

Câu 13: Any point of interaction or communication between a business and a customer, such as a social media post, a website visit, or a customer service call, is known as a:

Câu 14: Which digital marketing practice focuses on increasing the quantity and quality of traffic to your website through organic search engine results?

Câu 15: What is the term for traditional marketing methods where a business initiates contact with potential customers through channels like television ads, cold calls, or direct mail?

Câu 16: Which term refers to an unconventional, high-energy, and low-cost marketing strategy designed to obtain maximum exposure and create a strong buzz?

Câu 17: What term describes the percentage of users who take a desired action on a marketing communication, such as filling out a form or making a purchase?

Câu 18: What type of marketing arrangement allows an online retailer to pay a commission to an external website or influencer for sales generated from their referrals?

Câu 19: Which business model offers basic features of a software or service to users at no cost, while charging a premium for advanced options or add-ons?

Câu 20: What form of paid media allows ads to seamlessly blend into the surrounding editorial content and match the visual format of the hosting platform?

Câu 21: When a marketing team divides their consumer market based on variables such as age, gender, income, education, and occupation, they are using:

Câu 22: What is the term for a multichannel sales approach that provides customers with an integrated, seamless, and consistent shopping experience across online and offline channels?

Câu 23: Which strategic process refers to defining how a product should be perceived by consumers relative to competing products in the marketplace?

Câu 24: What communication phenomenon occurs when consumers share their positive experiences and recommendations about a brand directly with family, friends, or peers?

Câu 25: What marketing strategy leverages individuals with large, dedicated social followings to promote a brand's message, products, or services?