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Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 4

Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 4

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Thời gian còn lại: --:--

Câu 1: When launching a new eco-friendly product, the marketing team wants to generate excited public discussion and social media sharing. Which term best describes this type of marketing strategy?

Câu 2: company hires passionate customers who actively promote their products to their own social circles without direct financial compensation. What are these customers called?

Câu 3: During an email campaign, the marketing team includes a bold button saying 'Register Now for 50% Off' to encourage immediate response. What is this button known as in marketing?

Câu 4: To assess the efficiency of their digital ads, a firm divides their total promotional expenditure by the number of new buyers acquired. Which metric is this?

Câu 5: business receives free publicity when a reputable newspaper writes an organic, positive review of their new software. Which type of media does this review represent?

Câu 6: web administrator aims to increase website visits without paying for search engine advertisements. What term describes this unpaid traffic coming from search engines?

Câu 7: cosmetics company decides to partner with social media creators who have a modest but highly engaged following of 5,000 to 20,000 people. What are these creators called?

Câu 8: The website analysis shows that 70% of visitors leave the online shop immediately after viewing only the landing page. Which digital marketing metric is this high percentage describing?

Câu 9: Out of 1,000 users who visited an online course webpage, 50 users actually purchased the course. What is the calculated 5% metric called?

Câu 10: In their marketing pitch, a smartphone manufacturer highlights that their phone is the only one in the world with a self-repairing screen. What marketing concept is this?

Câu 11: marketing coordinator is designing an advertising campaign structured to grab consumer awareness, build interest, create desire, and prompt final purchase. Which marketing model is being utilized?

Câu 12: To launch a new vehicle, a car brand ensures that its message is perfectly consistent across TV commercials, social media ads, billboards, and PR events. What is this strategy?

Câu 13: An online newspaper publishes an informative article about productivity tips that matches the site's editorial style, but is actually sponsored and written by a time-management software company. What is this format?

Câu 14: When communicating with corporate clients in a Business-to-Business (B2B) marketing campaign, what tone of voice is typically most effective?

Câu 15: brand designs different advertising materials for teenagers, young professionals, and retirees based on their ages and life stages. Which type of segmentation is this?

Câu 16: beverage company pays a substantial fee to have its logo displayed prominently on the shirts of a professional football team. What is this promotional activity?

Câu 17: technology firm drafts a formal, brief document summarizing their new product launch and sends it directly to journalists in hopes of gaining media coverage. What is this document?

Câu 18: Instead of writing new articles, a content marketer gathers, organizes, and shares the best industry-related blogs on their company's social media channels. What is this practice called?

Câu 19: marketing manager tracks metrics like website conversion rates, organic reach, and customer acquisition costs to evaluate if the team is meeting its annual goals. What are these metrics?

Câu 20: startup with a limited budget creates a shocking flash mob in a public square to attract local media attention and social media shares. Which marketing style does this represent?

Câu 21: software company sends automated, helpful email tips over several weeks to prospective clients who downloaded their free e-book to guide them toward buying the full software. What is this process?

Câu 22: Because of its highly positive reputation and recognizable name, a consumer-goods company can charge a premium price for its products compared to generic brands. What concept does this value premium represent?

Câu 23: retailer integrates its physical store, mobile app, and website so that a customer can buy online and seamlessly pick up or return the item in-store. What is this strategy?

Câu 24: cosmetics company mails physical product catalogs directly to the home addresses of selected households based on their purchasing history. Which marketing approach is this?

Câu 25: subscription service measures the percentage of subscribers who cancel their monthly memberships over a given period. What is this percentage called?