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Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 7

Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 7

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 7 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When launching a product for a highly specific, narrow segment of the population, marketers should use '_____' to tailor their communication effectively.

Câu 2: The commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself, is known as '_____'.

Câu 3: To understand consumers' lifestyles, attitudes, and values for a new ad campaign, the marketing team must analyze '_____' rather than basic demographic data.

Câu 4: An effective marketing email must always include a clear '_____', which is an instruction to the audience designed to provoke an immediate response.

Câu 5: When a company wants to announce a major organizational change or product launch to the media, they typically issue an official '_____'.

Câu 6: To determine if our digital advertising campaign is financially viable, we must calculate the '_____', which is the total cost associated with convincing a customer to buy our product.

Câu 7: When satisfied customers tell their friends and family about their positive experiences with our brand, they are engaging in '_____'.

Câu 8: marketing strategy that aims to increase sales of existing products in existing markets is referred to as '_____'.

Câu 9: The factor or consideration presented by a seller as the reason that one product or service is better than and different from that of the competition is the '_____'.

Câu 10: If a website has a high '_____', it means that a large percentage of visitors leave the site after viewing only one page.

Câu 11: To build brand trust among Gen Z consumers, our brand should prioritize '_____', collaborating with social media creators who have dedicated followings.

Câu 12: To optimize our landing page, we should conduct '_____', where we compare two versions of a webpage to see which one performs better.

Câu 13: Our startup has a low budget, so we should utilize '_____', using surprise or unconventional interactions to promote our brand in public spaces.

Câu 14: The process of building relationships with prospective customers at every stage of the sales funnel, usually through personalized content, is called '_____'.

Câu 15: person who is hired by an organization to represent a brand in a positive light, helping to increase brand awareness and sales, is a '_____'.

Câu 16: To ensure our digital content ranks high on search engine result pages, we must focus on optimizing our '_____', which are specific terms users type into search boxes.

Câu 17: Having a famous actor prominently use our company's smartphone in a blockbuster movie is a classic example of '_____'.

Câu 18: The percentage of website visitors who complete a desired action, such as filling out a form or purchasing a product, is the '_____'.

Câu 19: Aligning our marketing campaigns with ethical, social, and environmental causes is an application of '_____'.

Câu 20: To determine if we are spending too much to get new customers, we must compare customer acquisition costs with '_____', which estimates the total revenue a business can expect from a single customer account.

Câu 21: When a product defect triggers public backlash, the PR department must immediately implement a '_____' plan to protect the brand's reputation.

Câu 22: Paid content that matches the look, feel, and function of the media format in which it appears is known as '_____'.

Câu 23: Dividing a broad target market into smaller, more manageable subsets of consumers based on shared characteristics is called '_____'.

Câu 24: Creating an interactive, physical pop-up shop where customers can play games and try out our products is an example of '_____'.

Câu 25: When analyzing email marketing performance, the percentage of recipients who actually opened the email out of the total delivered is called the '_____'.