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Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 6

Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 6

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 6 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: In a marketing presentation, when you describe the unique value your product delivers to customers that distinguishes it from competitors, which term are you referring to?

Câu 2: Which term refers to an instruction to the audience designed to provoke an immediate response, such as 'Click here' or 'Buy now'?

Câu 3: When a company divides a broad target market into smaller, more manageable groups of consumers based on shared characteristics, what process is it performing?

Câu 4: During a campaign review, the manager wants to measure how recognizable the company's brand is to its target demographic. Which metric should they focus on?

Câu 5: If an online marketing campaign successfully persuades 5% of website visitors to make a purchase, which key performance indicator is being measured?

Câu 6: Which marketing function is primarily responsible for building and maintaining a positive image of the company among its various stakeholders and the media?

Câu 7: company decides to focus its marketing efforts on a highly specialized, small segment of the population with specific needs that are not well-served by mainstream competitors. What is this segment called?

Câu 8: What is the term for the specific feature or benefit of a product that makes it stand out as superior to all other competing products in the market?

Câu 9: Which modern marketing strategy involves partnering with individuals who have a substantial and engaged social media following to endorse products or services?

Câu 10: To evaluate the efficiency of a digital marketing campaign, the team calculates the total cost of sales and marketing divided by the number of new customers acquired. What is this metric called?

Câu 11: If a marketing analyst notices that many visitors leave the e-commerce website after viewing only one page without taking any action, which metric is high?

Câu 12: Which term describes an unconventional, low-cost marketing strategy that uses high-energy and imaginative tactics to capture consumer attention in public spaces?

Câu 13: When preparing a marketing pitch, the team refers to statistical data relating to the population, such as age, gender, income, and education level, using which term?

Câu 14: Under which marketing model does an online retailer pay a commission to an external website or content creator for traffic or sales generated from its referrals?

Câu 15: When customers repeatedly purchase a specific company's products over those of competitors due to positive experiences and trust, what have they developed?

Câu 16: Which type of unpaid marketing occurs when satisfied customers share their positive experiences with a brand directly with their friends and family?

Câu 17: What is the term for the process of improving a website's structure and content to increase its visibility when people search for products or services related to the business?

Câu 18: company aims to increase its sales volume of existing products within its current market segments through more aggressive promotion and pricing. Which strategy is this?

Câu 19: When a corporation provides financial support or resources to an event, sports team, or charity in exchange for brand exposure and positive association, this is known as what?

Câu 20: Which term describes the process of gathering, organizing, and sharing relevant, high-quality information and media from external sources with your digital audience?

Câu 21: To determine which email subject line generates more opens, the marketing team sends version A to half the audience and version B to the other half. What is this method?

Câu 22: Which formal, written statement is sent by a company's PR team to members of the media to announce news, events, or product launches?

Câu 23: What is the term for a highly satisfied customer who actively and passionately promotes a brand to others through social media and recommendations without being paid?

Câu 24: Which modern marketing approach aims to provide a seamless, integrated shopping experience for customers across all digital and physical channels, such as mobile, web, and physical stores?

Câu 25: What is the term for the complete series of experiences, interactions, and touchpoints that a customer goes through when engaging with a brand, from initial awareness to post-purchase?