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Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 8

Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 8

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 8 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: When a marketing campaign integrates all physical and digital communication channels to provide a seamless customer experience, it is implementing which strategy?

Câu 2: Which term refers to a specific, unique feature or benefit that sets a product apart from its competitors and is highlighted in marketing communications?

Câu 3: In a business meeting, the marketing manager suggests launching a campaign to encourage existing customers to advocate for the brand. What is this type of communication strategy called?

Câu 4: During a product launch presentation, the speaker emphasizes the 'touchpoints' of the customer journey. What does the term 'touchpoint' mean in this context?

Câu 5: To measure the percentage of users who clicked on a specific link in a promotional email out of the total who viewed it, a marketer should analyze the:

Câu 6: Which document is a pre-packaged set of promotional materials about a company or product distributed to members of the media for public relations purposes?

Câu 7: company wants to capture a large share of a highly competitive market quickly by setting a low initial price for its new product. What is this strategy called?

Câu 8: When a marketing team gathers a small, diverse group of people to discuss their opinions and attitudes about a new product line, they are conducting:

Câu 9: In digital advertising, a clear, compelling prompt on a webpage that instructs the visitor to take an immediate action, such as 'Buy Now' or 'Sign Up', is called a:

Câu 10: What is the term for the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 11: retail business uses a marketing tactic where two distinct brands collaborate to create a joint product, combining their brand power. What is this called?

Câu 12: If a consumer purchases an item on the spur of the moment without any prior planning or deliberation, this behavior is described as:

Câu 13: What type of marketing communication relies on customers sharing their positive experiences with a product or service across their personal social networks, causing rapid dissemination of information?

Câu 14: When a company designs marketing campaigns specifically tailored to individual customer characteristics, such as age, gender, and income level, they are using:

Câu 15: In a marketing meeting, the director mentions the need to minimize the 'bounce rate' of their promotional emails. What does 'bounce rate' mean in this context?

Câu 16: company is dealing with a public relations issue and wants to quickly implement measures to limit negative publicity and protect its corporate image. This process is called:

Câu 17: In content marketing, what is the term used to describe a prospective customer who has shown interest in a product or service by providing their contact details?

Câu 18: Which term refers to the percentage of website visitors who complete a desired action, such as buying a product or filling out a form, out of the total number of visitors?

Câu 19: What is the primary purpose of a 'tagline' in marketing communication?

Câu 20: When marketers analyze web traffic that arrives at their site naturally through search engine results pages, without any paid advertising, they are measuring:

Câu 21: In B2B marketing, why is it crucial to identify the 'decision maker' within a client organization?

Câu 22: salesperson is given exactly two minutes to present a compelling product value proposition to a high-level executive in an informal setting. This type of presentation is called an:

Câu 23: In the context of a product's lifecycle, which stage is characterized by a slowdown in sales growth because the product has achieved acceptance by most potential buyers?

Câu 24: Which term refers to a marketing approach that focuses on creating immersive, memorable personal interactions with a brand to build strong emotional connections with consumers?

Câu 25: If a company tracks the 'Net Promoter Score' (NPS), what are they primarily trying to assess?