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Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 11

Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 11

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 11 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: During a product pitch, the marketing director asked the team to clearly define the product's USP to distinguish it from competitors. What does 'USP' stand for?

Câu 2: In digital marketing copy, what term is used for an instruction to the audience designed to provoke an immediate response, such as 'Click here' or 'Buy now'?

Câu 3: high percentage of visitors who leave a website after viewing only one page is referred to as a high what?

Câu 4: When a marketing specialist optimizes website content to rank higher on organic search engine results pages, they are practicing what?

Câu 5: When segmenting a market based on characteristics such as age, gender, income, and education level, marketers are analyzing what?

Câu 6: Which term refers to the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 7: In market research, a small group of diverse people assembled to participate in a guided discussion about a new product is known as what?

Câu 8: marketing campaign that focuses on using key leaders to drive your brand message to the larger market is known as what?

Câu 9: What is the term for a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they are shopping online or in a brick-and-mortar store?

Câu 10: What term describes the percentage of users who take a desired action, such as signing up for a newsletter or making a purchase?

Câu 11: An unconventional and low-cost marketing strategy designed to obtain maximum exposure and shock value in public places is called what?

Câu 12: What is the official written statement sent to the media to announce something newsworthy about a company or product?

Câu 13: In B2B marketing, the process of identifying and cultivating potential customers for a business's products or services is called what?

Câu 14: What is the term for a business statement that summarizes why a consumer should buy a product or use a service, focusing on the specific value they will receive?

Câu 15: Paid advertising where the ad matches the form, feel, and function of the media format in which it appears is called what?

Câu 16: method of comparing two versions of a webpage or app against each other to determine which one performs better is known as what?

Câu 17: What is a semi-fictional representation of an ideal customer based on real data and research called?

Câu 18: performance-based marketing system where an individual promotes a product and receives a commission for each sale generated is called what?

Câu 19: pricing strategy where a marketer sets a relatively high initial price for a product or service at first, then lowers the price over time is known as what?

Câu 20: What term is used to describe a highly specialized, small segment of a larger market on which a specific product is focused?

Câu 21: In content marketing, search-optimized content that remains relevant and useful to readers over a long period is referred to as what?

Câu 22: Which metric measures the percentage of customers a company keeps over a specific period of time?

Câu 23: person who is hired by an organization to represent a brand in a positive light, helping to increase brand awareness and sales, is known as a what?

Câu 24: When a company pays to have its branded products featured in television shows, movies, or video games, this communication tactic is known as what?

Câu 25: What do marketers use as quantifiable measurements to evaluate the success of an ongoing marketing campaign or channel?