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Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 13

Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 13

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 13 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

Thời gian còn lại: --:--

Câu 1: Which term refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand?

Câu 2: What is the marketing term for the specific group of consumers at whom a company aims its products and services?

Câu 3: Which term describes an instruction to the audience designed to provoke an immediate response, such as 'Click here' or 'Buy now'?

Câu 4: What is the official statement sent to journalists to provide information or make an announcement about a company's latest development?

Câu 5: Which type of marketing relies on unpaid, organic recommendations from satisfied customers to their peers?

Câu 6: What is the marketing term for the percentage of visitors to a website who take a desired action, such as buying a product?

Câu 7: Which term refers to the distinct feature or benefit that sets a company's product apart from its competitors and is used as the core focus of advertising?

Câu 8: What is the term for a small group of demographically diverse people assembled to participate in a guided discussion about a product or service before it is launched?

Câu 9: Which form of marketing involves collaborating with individuals who have a substantial online following to promote products or services?

Câu 10: Which term describes an unconventional and low-cost marketing strategy designed to gain maximum exposure and public attention through creative, unexpected interactions?

Câu 11: What is the practice of integrating a branded product into movies, television shows, or other media as a form of subtle promotion?

Câu 12: What term refers to a small, specialized segment of the population that has specific needs and preferences not fully met by mainstream providers?

Câu 13: Which term describes the commercial value that derives from consumer perception of the brand name of a particular product, rather than from the product itself?

Câu 14: Which marketing strategy focuses on creating and distributing valuable, relevant, and consistent material to attract and retain a clearly defined audience?

Câu 15: What is the term for the act or occupation of writing text for the purpose of advertising or other forms of marketing to persuade people to take action?

Câu 16: What term refers to financial or material support given by a company to an event, activity, or organization in return for public recognition and promotional opportunities?

Câu 17: What is the term for a customer's willingness to repeatedly buy from a brand due to their positive experiences and satisfaction?

Câu 18: Which term describes a growth strategy where a company concentrates on selling its existing products to its current market segments to gain a higher market share?

Câu 19: What is the process of improving the quality and volume of website traffic from search engines through organic search results?

Câu 20: What marketing term refers to the statistical data of a population, including age, gender, education, and income level, used to identify target markets?

Câu 21: Which form of advertising allows businesses to communicate directly with individual customers through channels like email, text messages, or physical mail without using middle media?

Câu 22: What is the term for a person, often a celebrity, who is hired by an organization to represent its brand in a positive light and help increase brand awareness?

Câu 23: What is the term for a rectangular graphic image displayed on a web page, typically used for advertising and linking directly to the advertiser's website?

Câu 24: Which professional field is focused on managing the spread of information between an organization and the public to maintain a positive public image?

Câu 25: What psychological and marketing term refers to the phenomenon where people copy the actions of others in an attempt to undertake correct behavior in a given situation, often leveraged through testimonials and reviews?