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Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 14

Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 14

Lưu ý: Nội dung trong bài Trắc nghiệm Từ vựng giao tiếp VSTEP (Marketing) - Bộ 14 chỉ dành cho mục đích tham khảo và học tập. Ban quản trị không chịu trách nhiệm về tính pháp lý hoặc kết quả thực tế khi áp dụng các thông tin này. Chúng tôi KHÔNG yêu cầu bất kỳ quyền truy cập nào vào hệ thống của bạn, KHÔNG theo dõi thao tác và KHÔNG thu thập dữ liệu cá nhân của bạn trong suốt quá trình làm bài.

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Câu 1: Which marketing term describes a brief, persuasive speech designed to quickly spark interest in a product, service, or campaign within the time span of an elevator ride?

Câu 2: What is the term for the percentage of digital marketing audience members who click on a specific link contained within a promotional email or website?

Câu 3: In subscription-based marketing, what term is used to represent the rate at which customers stop doing business with an entity or stop subscribing?

Câu 4: Which term refers to a person, often a celebrity or public figure, who is officially hired by an organization to represent and promote its brand positively?

Câu 5: When a marketing campaign targets specific groups based on quantifiable population characteristics like age, gender, and income, what is this segmentation data called?

Câu 6: Which term describes a marketing strategy that seamlessly integrates customer interactions across multiple channels, including online, mobile, and physical stores?

Câu 7: In public relations and corporate communications, what is the term for actions taken to limit the negative impact of an unexpected crisis or bad publicity?

Câu 8: Which advertising method uses promotional content that resembles the editorial style and format of the platform or publication on which it appears?

Câu 9: Which strategy relies on encouraging social media users to quickly share promotional content with others to generate rapid, exponential brand exposure?

Câu 10: In consumer behavior communication, what term describes the psychological discomfort or anxiety a customer feels after making a major purchase decision?

Câu 11: What is the term for launching a new product or service to a highly restricted, limited audience before initiating the full-scale marketing launch?

Câu 12: Which term refers to the unique and compelling benefit that distinguishes a company's product or service from all its primary competitors in the marketplace?

Câu 13: What term is used for online editorial or social media posts that are paid for by an advertiser but designed to blend into the surrounding platform content?

Câu 14: In search engine optimization, what term is used to describe highly specific, multi-word search phrases that have lower search volumes but high conversion rates?

Câu 15: Which pricing communication strategy involves setting a relatively low initial price for a new product to quickly attract customers and gain market share?

Câu 16: In market research, what term describes a small, diverse group of people brought together to discuss and provide feedback on a new product or campaign?

Câu 17: Which term describes specific, supportive, and actionable feedback provided to a marketing or design team with the goal of improving a product or campaign?

Câu 18: What marketing term refers to a consumer's deep, positive commitment to repeatedly purchase products from the same brand despite competitors' efforts?

Câu 19: Which term describes a highly specialized, small segment of a larger market that has unique needs and custom requirements not met by mass-market options?

Câu 20: What is the marketing and sales process of identifying and gathering the contact details of prospective customers who have shown interest in your product?

Câu 21: What financial metric do marketers calculate to evaluate the efficiency and profitability of a specific advertising or marketing campaign relative to its costs?

Câu 22: What is the term for a visual collage containing images, text, and color palettes that designers use to pitch a brand's creative direction or aesthetic?

Câu 23: In digital marketing communication, what is the term for a button, link, or phrase designed to prompt the user to take immediate action, such as 'Buy Now'?

Câu 24: Which term refers to the specific physical or digital location where a retail transaction occurs and where promotional materials are often strategically displayed?

Câu 25: What term describes a short, highly memorable phrase used in marketing and advertising campaigns to communicate a brand's core value or theme?