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Câu 1: According to the models of public relations developed by Grunig and Hunt, which model focuses on using communication to achieve mutual understanding and resolve conflicts between an organization and its publics?

Câu 2: In the common RACE acronym used to describe the public relations process, what does the 'A' specifically stand for?

Câu 3: Which of the following characteristics primarily distinguishes public relations from advertising in terms of media placement?

Câu 4: According to the Situational Theory of Publics, how are individuals classified when they recognize a problem exists but have not yet organized or acted upon it?

Câu 5: In the PRSA (Public Relations Society of America) Member Code of Ethics, which core value emphasizes providing a voice in the marketplace of ideas to aid informed public debate?

Câu 6: What is the primary objective of the 'Inverted Pyramid' style of writing commonly used in PR press releases?

Câu 7: According to the Barcelona Principles 3.0 (2020), which measurement metric is explicitly cited as not being a valid measure of the value of public relations?

Câu 8: In crisis communication, what is the 'Golden Hour' referring to in the context of the digital age?

Câu 9: Which PR pioneer is often called the 'Father of Modern Public Relations' and is known for applying social science and psychology to the field?

Câu 10: What is the primary purpose of 'Issues Management' in a corporate public relations strategy?

Câu 11: Which term describes the practice of creating a comprehensive 'Media Kit' or 'Press Kit' for an event?

Câu 12: In the context of Public Affairs, what does the term 'Lobbying' primarily involve?

Câu 13: When applying the SMART criteria to PR objectives, what does the 'M' represent?

Câu 14: Which of the following describes 'Integrated Marketing Communications' (IMC)?

Câu 15: What is the main focus of 'Corporate Social Responsibility' (CSR) within a PR framework?

Câu 16: Which PR tactic involves researching a journalist's beat and previous articles to send a personalized story idea directly to them?

Câu 17: In Stakeholder Theory, who is considered a 'stakeholder' of an organization?

Câu 18: What does the term 'Spin' often imply in a negative context regarding public relations?

Câu 19: Which of the following is a primary goal of Internal Public Relations (Internal Communications)?

Câu 20: How does 'Corporate Identity' differ from 'Corporate Image'?

Câu 21: Which PR pioneer is credited with writing the 'Declaration of Principles', which advocated for truth and transparency with the press?

Câu 22: What is a 'VNR' in the field of public relations?

Câu 23: In the context of research for a PR campaign, what is 'Primary Research'?

Câu 24: Which term describes the practice of involving an organization in local activities to build goodwill and support?

Câu 25: What is the primary role of 'Media Monitoring' in a PR department?