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Câu 1: According to the Public Relations Society of America (PRSA), what is the definition of public relations?

Câu 2: In the RACE model of public relations planning, what does the 'C' stand for?

Câu 3: Which of the following is a primary difference between public relations and advertising?

Câu 4: Which PR model, according to Grunig and Hunt, focuses on mutual understanding and two-way communication between an organization and its publics?

Câu 5: What is the primary purpose of a 'boilerplate' in a press release?

Câu 6: Which ethical value in the PRSA Code of Ethics emphasizes serving the public interest by acting as responsible advocates for those represented?

Câu 7: In the context of media relations, what does 'off the record' mean?

Câu 8: What is the main goal of 'Issues Management' in public relations?

Câu 9: In the PESO model, which category does a social media post on the company's official Facebook page fall into?

Câu 10: Who is often called the 'father of modern public relations' for his focus on scientific persuasion and the use of social science?

Câu 11: Which PR pioneer is best known for the 'Declaration of Principles' and promoting the idea that business should be open and honest with the public?

Câu 12: What is 'Lobbying' primarily focused on?

Câu 13: Which term describes the collective representation of an organization's past actions and its future ability to deliver valued outcomes to stakeholders?

Câu 14: When a PR professional evaluates a campaign by looking at the number of people who actually changed their behavior, they are measuring:

Câu 15: In the ROPES model of PR, what does the 'S' stand for?

Câu 16: Which theory suggests that the media doesn't tell people 'what to think', but rather 'what to think about'?

Câu 17: What is the primary role of a 'Gatekeeper' in the media industry?

Câu 18: Which of the following is a key characteristic of 'Crisis Communication'?

Câu 19: 'Video News Release' (VNR) is designed to look like:

Câu 20: Which concept refers to the idea that an organization should be a good 'citizen' by contributing to the community and environment?

Câu 21: The process of selecting certain aspects of a reality and making them more salient in a communication text to promote a particular problem definition is called:

Câu 22: What is the main objective of 'Investor Relations'?

Câu 23: Which research method is qualitative and involves a small group of people discussing a specific topic led by a moderator?

Câu 24: Which PR model is characterized by one-way communication used primarily for hype and to garner media attention, often with little regard for the truth?

Câu 25: What does a 'Media Kit' typically contain?