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Bộ 5 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Bộ 5 - Trắc nghiệm SEM (Search Engine Marketing) Tiếng Anh

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Câu 1: In the context of Google Ads, which three main factors determine the Quality Score of a keyword?

A. Bid amount, account age, and number of active campaigns
B. Expected click-through rate, ad relevance, and landing page experience
C. Daily budget, geographical targeting, and keyword match type
D. Ad extensions usage, domain authority, and conversion rate

💡 Lời giải chi tiết:

According to official Google Ads documentation, Quality Score is an aggregated estimate of your overall performance in ad auctions based on expected CTR, ad relevance, and landing page experience. Kết luận Lý giải 'Expected click-through rate, ad relevance, and landing page experience'.

Câu 2: Which formula is primarily used to calculate Ad Rank in a standard Google Ads auction?

A. Maximum CPC Bid multiplied by Quality Score
B. Total Budget divided by Number of Clicks
C. Quality Score multiplied by Conversion Rate
D. Maximum CPC Bid plus Ad Relevance Score

💡 Lời giải chi tiết:

In the search advertising auction model, Ad Rank is traditionally determined by the combination of your bid amount and your Quality Score components. Kết luận Lý giải 'Maximum CPC Bid multiplied by Quality Score'.

Câu 3: What is the primary purpose of using 'negative keywords' in an SEM campaign?

A. To increase the bid price for specific high-performing terms
B. To prevent ads from appearing for irrelevant search queries
C. To target competitors' brand names exclusively
D. To automatically translate ads into multiple languages

💡 Lời giải chi tiết:

Negative keywords allow advertisers to exclude search terms from their campaigns to focus only on the keywords that matter to their customers, thereby reducing wasted spend. Kết luận Lý giải 'To prevent ads from appearing for irrelevant search queries'.

Câu 4: According to modern Google Ads match type definitions, how does 'Exact Match' behave?

A. It only triggers ads if the query is identical to the keyword with no variations
B. It triggers ads for searches that have the same meaning or intent as the keyword
C. It ignores synonyms and focuses only on plural versus singular forms
D. It behaves exactly like Broad Match but with a higher priority

💡 Lời giải chi tiết:

Google Ads has updated match types so that exact match now includes close variants that share the same intent as the keyword, such as misspellings or reordered words. Kết luận Lý giải 'It triggers ads for searches that have the same meaning or intent as the keyword'.

Câu 5: What does the metric ROAS stand for, and what does it measure?

A. Rate of Ad Spending; measures the speed of budget consumption
B. Return on Ad Spend; measures gross revenue generated for every dollar spent on advertising
C. Return on Audience Saturation; measures brand awareness levels
D. Reach of Ad Systems; measures the total number of unique impressions

💡 Lời giải chi tiết:

Return on Ad Spend (ROAS) is a marketing metric that measures the efficacy of a digital advertising campaign by comparing revenue earned to the amount spent. Kết luận Lý giải 'Return on Ad Spend; measures gross revenue generated for every dollar spent on advertising'.

Câu 6: Which SEM bidding strategy is most appropriate for an advertiser whose primary goal is to maximize brand visibility?

A. Target CPA (Cost Per Acquisition)
B. Target Impression Share
C. Maximize Conversions
D. Enhanced CPC (eCPC)

💡 Lời giải chi tiết:

Target Impression Share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, the top of the page, or anywhere on the page of search results. Kết luận Lý giải 'Target Impression Share'.

Câu 7: In SEM, what is the 'Actual CPC' that an advertiser pays in an auction?

A. Always the exact amount of the Maximum CPC Bid
B. The minimum amount required to maintain the ad position above the next competitor
C. The average CPC of all advertisers in the same industry
D. fixed price set by the search engine based on keyword popularity

💡 Lời giải chi tiết:

In a second-price auction model used by search engines, you often pay the minimum amount necessary to beat the Ad Rank of the advertiser immediately below you. Kết luận Lý giải 'The minimum amount required to maintain the ad position above the next competitor'.

Câu 8: What is the primary benefit of 'Long-tail keywords' compared to 'Short-tail keywords'?

A. They have much higher search volumes
B. They typically have lower competition and higher conversion intent
C. They are easier to spell for the average user
D. They do not require a landing page to function

💡 Lời giải chi tiết:

Long-tail keywords are more specific phrases that, while having lower search volume, often result in higher conversion rates because they target users further along in the buying cycle. Kết luận Lý giải 'They typically have lower competition and higher conversion intent'.

Câu 9: How is the Click-Through Rate (CTR) calculated in search advertising?

A. (Clicks / Impressions) x 100
B. (Impressions / Clicks) x 100
C. (Conversions / Clicks) x 100
D. (Clicks / Total Budget) x 100

💡 Lời giải chi tiết:

CTR is a ratio showing how often people who see your ad end up clicking it, calculated by dividing the number of clicks by the number of impressions. Kết luận Lý giải '(Clicks / Impressions) x 100'.

Câu 10: Which Google Ads extension is specifically designed to highlight unique selling points like 'Free Shipping' or '24/7 Support' without being clickable?

A. Sitelink extension
B. Callout extension
C. Structured snippet extension
D. Promotion extension

💡 Lời giải chi tiết:

Callout extensions allow you to include additional text in your search ads to promote unique offerings or features of your business, but they do not link to specific pages. Kết luận Lý giải 'Callout extension'.

Câu 11: What distinguishes 'Dynamic Search Ads' (DSA) from standard text ads?

A. DSA requires no budget limits
B. DSA automatically generates headlines and landing pages based on website content
C. DSA only appears on the Google Display Network
D. DSA requires the advertiser to manually write 50 different headlines

💡 Lời giải chi tiết:

Dynamic Search Ads use Google's crawling technology to target relevant searches based on your website content and automatically generate a headline based on the user's query. Kết luận Lý giải 'DSA automatically generates headlines and landing pages based on website content'.

Câu 12: What is 'Search Engine Marketing' (SEM) in its broadest modern definition?

A. Only the organic optimization of websites
B. The practice of using paid advertisements to appear on search engine results pages
C. Creating content for social media platforms only
D. The process of physical mail marketing based on search history

💡 Lời giải chi tiết:

While SEM once referred to both SEO and paid search, it is now almost exclusively used to describe the practice of buying traffic through paid search listings. Kết luận Lý giải 'The practice of using paid advertisements to appear on search engine results pages'.

Câu 13: Which metric would be most affected if a landing page takes too long to load?

A. Keyword Bid Price
B. Quality Score
C. Total Impressions
D. Number of Sitelinks

💡 Lời giải chi tiết:

Landing page experience, including speed and mobile-friendliness, is a core component of Quality Score; poor performance here will lower the score. Kết luận Lý giải 'Quality Score'.

Câu 14: When using 'Target CPA' bidding, what is the primary focus of the algorithm?

A. To get as many clicks as possible regardless of cost
B. To get as many conversions as possible at or below the set cost-per-acquisition
C. To ensure the ad always appears in the first position
D. To spend the entire daily budget by noon

💡 Lời giải chi tiết:

Target CPA is a bidding strategy that uses machine learning to optimize bids to help get as many conversions as possible at the target cost-per-action you set. Kết luận Lý giải 'To get as many conversions as possible at or below the set cost-per-acquisition'.

Câu 15: What is 'Remarketing' (or Retargeting) in the context of SEM?

A. Showing ads only to people who have never visited the website
B. Showing ads to people who have previously visited your website or used your app
C. technique to hide ads from competitors
D. Changing the price of products on the search result page

💡 Lời giải chi tiết:

Remarketing allows advertisers to reconnect with users who have previously interacted with their website by showing them relevant ads as they search on Google. Kết luận Lý giải 'Showing ads to people who have previously visited your website or used your app'.

Câu 16: In a Google Ads account hierarchy, which setting is typically controlled at the 'Campaign' level?

A. Keyword match types
B. Daily budget and targeting (location/language)
C. Ad headlines and descriptions
D. Final URL of the landing page

💡 Lời giải chi tiết:

Campaigns are used to organize categories of products or services, and this level is where you set your budget, location targeting, and ad schedule. Kết luận Lý giải 'Daily budget and targeting (location/language)'.

Câu 17: What is the function of the 'Search Terms Report' in SEM management?

A. To see a list of keywords the advertiser has bid on
B. To see the actual queries that users typed which triggered the ads
C. To check the website loading speed across different regions
D. To see a list of synonyms provided by Google for ad copy

💡 Lời giải chi tiết:

The Search Terms Report provides insight into the actual search queries that triggered your ads, helping you find new keywords or identify negative keywords. Kết luận Lý giải 'To see the actual queries that users typed which triggered the ads'.

Câu 18: Which of the following is a key difference between Responsive Search Ads (RSA) and Expanded Text Ads (ETA)?

A. RSAs allow only one headline per ad
B. RSAs allow you to provide multiple headlines and descriptions for Google to test and combine
C. ETAs are still the primary format being actively promoted by Google
D. RSAs do not allow for any ad extensions

💡 Lời giải chi tiết:

Responsive Search Ads let you provide multiple headlines and descriptions, and over time, Google Ads tests different combinations to learn which perform best. Kết luận Lý giải 'RSAs allow you to provide multiple headlines and descriptions for Google to test and combine'.

Câu 19: What does 'Impression Share' represent in an SEM report?

A. The percentage of clicks that resulted in a sale
B. The percentage of impressions your ads received compared to the total number of impressions they were eligible to get
C. The total number of people who liked your ad on social media
D. The weight of your ad compared to the total weight of the web page

💡 Lời giải chi tiết:

Impression share is the number of impressions you received divided by the estimated number of impressions you were eligible to receive. Kết luận Lý giải 'The percentage of impressions your ads received compared to the total number of impressions they were eligible to get'.

Câu 20: What is the 'Final URL' in a Google search ad?

A. The URL shown to the user in the ad text
B. The actual address of the page on your website that people reach after clicking your ad
C. The URL of the Google Search homepage
D. The tracking code used to measure conversions

💡 Lời giải chi tiết:

The Final URL is the specific landing page on your website where users are directed after they click your advertisement. Kết luận Lý giải 'The actual address of the page on your website that people reach after clicking your ad'.

Câu 21: Why might a high-volume keyword have a low conversion rate in a paid search campaign?

A. Because the keyword is too specific
B. Because the keyword is too broad or informational rather than transactional
C. Because the bid is too high for that keyword
D. Because the keyword contains too many characters

💡 Lời giải chi tiết:

Keywords with high search volume are often generic terms (e.g., 'shoes') that attract users who are just browsing, whereas specific terms indicate a higher readiness to buy. Kết luận Lý giải 'Because the keyword is too broad or informational rather than transactional'.

Câu 22: Which tool is required to run Google Shopping Ads?

A. Google Search Console
B. Google Merchant Center
C. Google Trends
D. Google Tag Manager

💡 Lời giải chi tiết:

Google Merchant Center is where you house your product data feed, which is essential for creating and managing Shopping campaigns in Google Ads. Kết luận Lý giải 'Google Merchant Center'.

Câu 23: What is 'Dayparting' in the context of SEM management?

A. Splitting the budget between mobile and desktop devices
B. Scheduling ads to show only during specific hours of the day or days of the week
C. method to test two different ad copies on the same day
D. Paying for ads only when the sun is out

💡 Lời giải chi tiết:

Dayparting, also known as ad scheduling, allows advertisers to specify certain hours or days when they want their ads to appear or to adjust bids during those times. Kết luận Lý giải 'Scheduling ads to show only during specific hours of the day or days of the week'.

Câu 24: In SEM, what does 'Conversion Rate Optimization' (CRO) focus on?

A. Getting more impressions for the same price
B. Increasing the percentage of website visitors who take a desired action
C. Reducing the number of keywords in an ad group
D. Buying more backlinks to improve organic rankings

💡 Lời giải chi tiết:

CRO is the process of enhancing your website and landing pages to improve the likelihood that a visitor will complete a conversion (e.g., purchase or sign-up). Kết luận Lý giải 'Increasing the percentage of website visitors who take a desired action'.

Câu 25: Which of these is a benefit of using 'Sitelink extensions' in your ads?

A. They decrease the total cost of the campaign automatically
B. They provide additional links to specific pages of your site, increasing ad real estate and CTR
C. They allow you to display your competitors' website links
D. They replace the need for a headline in the ad

💡 Lời giải chi tiết:

Sitelinks allow you to take people to specific pages on your site (like 'Store Hours' or 'Order Now') and have been shown to significantly improve CTR. Kết luận Lý giải 'They provide additional links to specific pages of your site, increasing ad real estate and CTR'.

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Kết quả của bạn:

Câu 1: In the context of Google Ads, which three main factors determine the Quality Score of a keyword?

Câu 2: Which formula is primarily used to calculate Ad Rank in a standard Google Ads auction?

Câu 3: What is the primary purpose of using 'negative keywords' in an SEM campaign?

Câu 4: According to modern Google Ads match type definitions, how does 'Exact Match' behave?

Câu 5: What does the metric ROAS stand for, and what does it measure?

Câu 6: Which SEM bidding strategy is most appropriate for an advertiser whose primary goal is to maximize brand visibility?

Câu 7: In SEM, what is the 'Actual CPC' that an advertiser pays in an auction?

Câu 8: What is the primary benefit of 'Long-tail keywords' compared to 'Short-tail keywords'?

Câu 9: How is the Click-Through Rate (CTR) calculated in search advertising?

Câu 10: Which Google Ads extension is specifically designed to highlight unique selling points like 'Free Shipping' or '24/7 Support' without being clickable?

Câu 11: What distinguishes 'Dynamic Search Ads' (DSA) from standard text ads?

Câu 12: What is 'Search Engine Marketing' (SEM) in its broadest modern definition?

Câu 13: Which metric would be most affected if a landing page takes too long to load?

Câu 14: When using 'Target CPA' bidding, what is the primary focus of the algorithm?

Câu 15: What is 'Remarketing' (or Retargeting) in the context of SEM?

Câu 16: In a Google Ads account hierarchy, which setting is typically controlled at the 'Campaign' level?

Câu 17: What is the function of the 'Search Terms Report' in SEM management?

Câu 18: Which of the following is a key difference between Responsive Search Ads (RSA) and Expanded Text Ads (ETA)?

Câu 19: What does 'Impression Share' represent in an SEM report?

Câu 20: What is the 'Final URL' in a Google search ad?

Câu 21: Why might a high-volume keyword have a low conversion rate in a paid search campaign?

Câu 22: Which tool is required to run Google Shopping Ads?

Câu 23: What is 'Dayparting' in the context of SEM management?

Câu 24: In SEM, what does 'Conversion Rate Optimization' (CRO) focus on?

Câu 25: Which of these is a benefit of using 'Sitelink extensions' in your ads?

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